The State Of American In-Car Audio: AM/FM Still King Of The Road!
CMO Pierre Bouvard outline five key takeways of the current state of American in-car audio usage.
Posts by
Pierre Bouvard
Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight
Nielsen's latest release of sales lift studies shows how radio can deliver sales across multiple categories.
10 Things I Learned At The Association Of National Advertisers Masters Of Marketing Conference
The radio industry had its best showing ever at the annual Association of National Advertisers Masters of Marketing Conference.
Want ROI? Just Add Radio! A Nielsen Telecom Case Study
Nielsen studied a top telecom advertiser’s quarter-long campaign, and the results show how radio drives ROI. Every $1 spent in radio resulted in $14 in incremental sales.
Audio Is Everywhere At Advertising Week
NYC's Advertising week reveals everyone is talking about audio.
Radio Can Help Reach Online Consumers Who Are Rapidly Adopting Ad-Blocking
Radio is a solution for marketers to reach the growing number of online consumers blocking digital advertising.
Nielsen: Radio Rules The Day
When stores are open, radio is on: radio dominates daytime shopping hours.
5 Things You Didn’t Know About Podcast Listening
Westwood One's “State of the American Podcasting” report examined a number of data sources, including a custom study from Ipsos and a special cross tabulation from Edison Research’s quarterly “Share of Ear” study.
Are Radio Listeners The Engine Of E-commerce? A Look At Amazon Prime Day And E-commerce Upstart Jet.com
The New York Times said Jet.com represents “a frontal assault on Amazon … Jet’s promise is simple and … potentially momentous: to offer the absolute lowest price on just about everything.”
Test Your Knowledge: Perception And Reality Of American Audio Audiences
Test your knowledge with these four questions and see how you compare with America's advertisers.
How To Reach Future College Students Through Radio
Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio.
How Radio Elevates Awareness For An Insurer’s Media Plan, And What It Means For All Marketers
American Family Insurance (AFI), a Madison, Wisconsin-based company, is in the thick of the competitive industry, and sought to break out of the clutter and grow business in several of its key markets.
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”?
The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.
Radio Drives Online Sales For Amazon Prime Day
Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
4 Things You Might Not Know About TV & Radio
TV ratings continue to drop, while radio's listening levels are remarkably stable.
NFL On Westwood One Reaches 1 Out Of 5 Men 18-49 In America
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.