Posts by

Pierre Bouvard

New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®

By Pierre Bouvard
The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms.

Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-34 And Hispanics; In Three Years, AM/FM Radio Will Surpass TV Among Persons 18-49 And 25-54

By Pierre Bouvard
Three years ago, Duncan Stewart, Director of Research with Deloitte’s Technology, Media, and Telecommunications Practice, predicted that by 2025, AM/FM radio audiences would overtake TV among Millennials. Stewart’s prediction occurred four years early.

PlaceIQ: Get Ready For A Massive Retail Foot Traffic Surge By Late February/Early March

By Pierre Bouvard
PlaceIQ, the leader in geo-location and consumer foot traffic measurement, issued a report last week predicting a surge in retail foot traffic and consumer shopping by late February/early March. Here are the results of the report and highlights the latest data from Google, Nielsen, and Apple Maps to show how the country’s “Third Reemergence” is on the way.

As TV Viewers Flock To Ad-Free Video Streaming, Advertisers Can Find Lost Audiences With Podcasts

By Pierre Bouvard
In December of last year, CUMULUS MEDIA | Westwood One and Signal Hill Insights released the seventh installment of the Podcast Download series. The data showed how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming platforms.

Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X

By Pierre Bouvard
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.

Reach Voters With AM/FM Radio

By Pierre Bouvard
Kantar’s Campaign Media Advisory Group (CMAG) projects a $7.8 billion political ad spend for the midterm season across local broadcast TV, local cable/satellite, AM/FM radio, digital, and OTT. $7.8 billion will overwhelm inventories of many TV and digital platforms leaving campaigns to look for new ways to reach voters. Enter AM/FM radio.

Nielsen: Spirits Brand Integration In The Who Was Prince? Podcast Hosted By Touré Achieves Strong Brand Fit And Generates Growth In Brand Equity And Purchase Intent

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned Nielsen to conduct a study evaluating the effectiveness of a spirits brand’s sponsorship of the Cumulus Podcast Network’s show Who Was Prince? hosted by Touré.

CUMULUS MEDIA | Westwood One Audio Active Group’s Audio Creative Best Practices: The Blueprint For Developing Impactful Ads

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form CUMULUS MEDIA | Westwood One Audio Active Group’s comprehensive Audio Creative Best Practices.

New Study: Caesars Sportsbook, WynnBET, And BetMGM Experience Awareness Surge As More Americans Engage With Online Sports Betting

By Pierre Bouvard
The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of 21 online sports betting brands. The findings were compared to a prior study that was conducted in April 2021.