Find Causes That Resonate With AM/FM Radio Audiences: AM/FM Radio Format Planning Tool
For many advertisers today, selling a product or service isn’t enough. Companies also have brand-purpose initiatives aimed at bettering the world.
Posts by
Pierre Bouvard
Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
Nielsen: Consumer Recovery Optimism And Purchase Intentions Soar As AM/FM Radio Audiences Recover
Nielsen released the results of a second study tracking U.S. consumer sentiment on COVID-19 recovery and purchase intentions. Here are the highlights.
Nielsen Diary Market Surprise Dispels The New York City Coronavirus AM/FM Radio Myth
Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.
A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan
A recent case study commissioned by CUMULUS MEDIA | Westwood One provides strong evidence for why pulling AM/FM radio out of the plan can have negative consequences for a brand.
Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
AM/FM Radio Exceeds Expectations: What You Need To Know About Nielsen’s March 2020 Portable People Meter Audience Data
Today, Nielsen held a series of client webinars to review key insights from the 45 markets of March PPM audience data covering the period of February 27, 2020 to March 25, 2020. Here are the key findings.
AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.
Portable People Meter Canada: A Surprising First Look At The Impact Of Coronavirus On AM/FM Radio Listening
While the U.S. is still a week away from the publication of the March Nielsen Portable People Meter data, Canada’s just-released AM/FM radio audience data provides insight on how "sheltering at home" impacts listening.
New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis
During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.
Seven Marketing Strategies For An Uncertain Economy
Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.
New Study: The State Of The American Worker, March 13-15, 2020
How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.
What Agencies Want To Know About Work From Home And AM/FM Radio
With working from home quickly becoming a reality for some Americans, we polled AM/FM radio audience measurement services to see if they could shed any light on current listening habits. Here's what the data revealed.
What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue
Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.
Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach
Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here's how it works for political.