As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what's needed for podcasting to become a $2B advertising medium.
With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.
Looking at AM/FM radio's competing media, Facebook is huge and isn’t going away. Fortunately, there are three ways AM/FM radio makes Facebook ads work better.
While audio creative testing has shown that commercial length might not be a major effectiveness driver for advertisers, there are ways to optimize ads. Here are three best practices for how to maximize the impact of audio creative.
To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.
Here's a look ahead at key audio stories to follow in 2020 including categories and events to watch along with podcasting trends and advances in measurement.
Economic uncertainty can be daunting for advertisers but navigating it is not impossible. Here are six best practices for how advertisers can proceed to ensure their brands stay relevant and sales are protected.
Four executives from companies leading the radio attribution revolution presented brand new studies and insights on a panel called “Proving Radio Works: Attribution and Measurement” at Radio Ink’s Forecast 2020 conference yesterday. Here are some of the highlights.
Using Nielsen Scarborough data and Nielsen Media Impact, Nielsen’s cross media optimization system, Westwood One examined AM/FM radio’s reach, proving that AM/FM radio gets out the vote.
Les Binet and Peter Field, acclaimed marketing specialists, have developed their five principles of growth for B2B advertisers based on strategies and lessons learned in the B2C realm.
To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.
Over 3,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers, where they gathered to hear from the Chief Marketing Officers of some of the most respected and innovative brands. Here are a few of the key takeaways from the conference.
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.
Using Nielsen Scarborough data, Westwood One examined TV time spent among heavy TV viewers as well as light and non-TV viewers who are registered voters. Here's what we found.