Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans
This week, Amazon will debut its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals. Since the inception of Amazon Prime Day, the audio audience has been the engine of e-commerce purchases.
YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S.
Your Media Plan Has Streaming Music And Podcasts; Can You Check The Box On Audio? Not So Fast – Here’s Why
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio.
Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers
While pharma remains a leading category on network radio with consistent campaigns from brands such a Pfizer, AbbVie, Skyrizi, and Boehringer Ingelheim, a new study commissioned by Veritone One, a leading audio advertising agency, reveals new opportunities in the growing facial aesthetics segment. The Signal Hill Insights report finds AM/FM radio and podcasts are both highly efficient at reaching the aesthetics market.
Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads
According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and advertisers say they are interested in the ability to display visuals on in-car radio displays that sync to AM/FM radio ads.
5-Question Framework: How To Evaluate An Advertiser’s Position And The Ability Of A Media Vehicle To Scale
John Fix's talking points form the basis of a 5-Question Framework applied to audio that covers the multi-year journey at P&G to address the viability of audio advertising (network radio and podcasting). This framework can be applied to any media.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2024 Report. The findings included insights on co-listening, consumption of back episodes, and YouTube's place in podcast discovery.
Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report
For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as co-listening, platform preference, content trends, perceptions of brand safety and content appropriateness, and more.
8 New Findings About The Podcast Audience From Cumulus Media’s 2024 Audioscape
Cumulus Media’s 2024 Audioscape report examines the latest podcast consumer trends from Edison Research’s Q4 2023 “Share of Ear” study and from Nielsen Scarborough’s Fall 2023 Podcast Buying Power report.
Back To The Office: Marketers And Agencies Increase Days In The Office, Slightly Out-Commuting Average Americans For the First Time Post-Pandemic
Despite the marketing industry historically working from home more than average Americans, two new studies reveal the two groups are now more aligned with their commutes.
Webinar Video: What Women Want 2024
Alan Burns & Associates and the Cumulus Media | Westwood One Audio Active Group® hosted a webinar yesterday highlighting key findings from the latest installment of the "What Women Want" report.
What Women Want: Media Habits, Content Desires, And How AM/FM Radio Plays A Major Role In The Lives Of American Women
The Cumulus Media | Westwood One Audio Active Group® partnered with Alan Burns & Associates to field a national study of women to examine their habits and attitudes towards media. 1,001 U.S. women 15-64 took an online MARU/Matchbox survey from September 28 –October 6, 2023.
Want To Build A Brand? Audio Is At The Ready; What 1,300+ Nielsen Podcast Brand Lift Studies Reveal About Audio’s Ability To Create Future Demand
A sure sign of brand marketers leaning into podcasts is the increase in brand lift studies conducted by Nielsen. Since 2017, Nielsen has conducted an astonishing 1,300+ podcast brand lift studies. They recently released a series of norms and key insights on their database of podcast brand effect work.
The 24%-18%-58% Rule And A Major New Study Reveal Audio Is A Major ROI Driver
Profit Ability 2: The New Business Case for Advertising, a significant new study on marketing effectiveness from measurement firms Gain Theory and Ebiquity, along with media agencies EssenceMediacom, Mindshare, and Wavemaker UK, was released last week. The study reveals how advertising drives profit over time.
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting
Over the last five years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, creative, reach, recency, and targeting.
How Advertising Works And Why AM/FM Radio And Digital Should Be Your Base Buy
While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions.