Blog - Westwood One

CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study

By Brittany Faison and Jeff Vidler May 11, 2021

CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years.

So You Want To Be A Big-Time Podcast Advertiser? New CUMULUS MEDIA | Westwood One Analysis Of MediaRadar And Magellan AI Podcast Spend Data Reveals What It Will Take

By Pierre Bouvard May 10, 2021

CUMULUS MEDIA | Westwood One analyzed Q1 2021 podcast advertising data from MediaRadar, the firm that tracks podcast advertising occurrences and spend. The analysis outlines what brands need to do to be big-time podcast advertisers.

As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers Four To One; Companies Can Reach Them With Audio, The Soundtrack Of The American Worker

By Brittany Faison May 3, 2021

To analyze the national employment ecosystem and profile the passive job seeker, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to field a study to explore changes in the labor market since the onset of the COVID-19 pandemic.

The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer

By Pierre Bouvard April 26, 2021

The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. What does this mean for advertisers who have historically used TV in their media plans for mass reach?

Let’s Roll: Why America’s Auto Dealers Need To Increase Their AM/FM Radio Advertising To Reach Consumers Who Are Ready To Buy

By Pierre Bouvard April 19, 2021

As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. An AM/FM radio attribution report released by LeadsRx shows how AM/FM radio campaigns generate significant auto dealer website traffic.

Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio

By Pierre Bouvard April 12, 2021

The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.

Nielsen: AM/FM Radio Is The Soundtrack Of America’s Recovery And Spending Resurgence

By Pierre Bouvard March 31, 2021

Nielsen held a client webinar today to reveal the findings of their fifth consumer tracking study since the pandemic. The findings show that AM/FM radio is the soundtrack of America’s recovery and spending resurgence.

Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households

By Pierre Bouvard March 29, 2021

Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.

Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners

By Pierre Bouvard March 22, 2021

CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.

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