
Big Audio Datamine: World’s Largest AM/FM Radio Ad Effectiveness Study Reveals AM/FM Radio Advertising Helps Brands Create And Convert Demand; Best Performing Campaigns Emphasize Creative Consistency And Higher Reach
Independent data analysis agency Colourtext and Radiocentre, the UK commercial AM/FM radio industry group, recently released the biggest and most comprehensive AM/FM radio ad effectiveness report in the world. Big Audio Datamine encompasses 1,002 campaigns for 463 brands covering 14 sectors.