Audio Active Group® SubscribeSign up to receive a weekly email with audio insights and advertiser case studies from the Cumulus Media | Westwood One Audio Active Group®
What If Brand Advertising Was Based On “Cost Per Result” Rather Than “Cost Per Thousand”? July 29, 2015 By Pierre Bouvard The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo.