April 2016: AM/FM Radio Up, TV Down (Again)
by Insights @ Westwood One | May 25, 2016
For this week’s chart of the week, we look at how radio listening and TV viewing trends stack up.
From April 2015 through April 2016, radio has seen impressive audience growth among the key selling demos. Over that same time period, TV has lost 4% of its viewers. Over the last two years, TV ratings have consistently eroded.