As kickoff fast approaches for Super Bowl LI, check out our infographic profiling the Super Bowl consumer and how they listen to the game.

Super Bowl fans are on the move and spend big. They travel to and from parties and restaurants to spend time with their friends, with 60% of total Westwood One Super Bowl listening taking place away from home. Follow their journey below, through Super Bowl shopping and party preparations, as they get ready for one of the biggest days of the year.

Design and illustrations by Chris Lindquist

Email CorpMarketing@westwoodone.com today for more information about the Super Bowl and/or how to connect your brand to Westwood One’s next big sporting event.