Audio Active Group®

Pandora Has A Fake Listening Problem – So Do Their Advertisers

By Pierre Bouvard

Since two-thirds of Pandora’s listening occurs at home, Pandora suffers from “empty room syndrome.” The ads are on, but no one is there to hear them. So they optimize timeouts, sending that, "Are you still listening?" message more often to demos they cannot sell. Desireable demos like Millennials? It's a different story.