Audio Active Group®

AM/FM Radio Is America’s #1 Mass Reach Media: Here’s Why It Matters

By Pierre Bouvard

Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.