According to Nielsen’s Q1 2019 Total Audience Report, smart speaker adoption is at a high point with 28% of U.S. homes owning a smart speaker.
This explosion of smart speaker usage has caused a shift in media use – AM/FM radio is being brought back into the home via smart speaker AM/FM radio streaming.
With more people interested than ever, the rise of smart speaker AM/FM radio streaming offers advertisers the opportunity to reach an important audience who is listening for longer periods of time more often.
Here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where smart speaker streaming is taking place:
Design and illustrations by Chris Lindquist.
Contact the Insights team at CorpMarketing@westwoodone.com.