Audio Active Group®

Rideshare Giants Uber And Lyft Find Ideal Customer Base In AM/FM Radio Listeners

By Pierre Bouvard
To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.