Nielsen: Political Media Plans Should Have A 10% Or Greater Allocation Of AM/FM Radio To Reach 45% Of Voters Not Reached By TV
Recently, Tony Hereau, Nielsen’s VP of Cross Platform Insights, made a presentation to the American Association of Political Consultants entitled The 10% Solution: Optimizing the Political Media Plan with Radio to Reach Swing Voters. His analysis finds that the addition of AM/FM radio to a political media plan can generate an extraordinary amount incremental voter reach.