The State Of TV: Cord Cutting, Viewership Declines, And Older Audiences Mean Advertisers Need AM/FM Radio For Incremental Reach And The Light TV Viewer
The television landscape is undergoing massive change as audience viewing habits shift from linear TV to ad-free streaming options. What does this mean for advertisers who have historically used TV in their media plans for mass reach?
Let’s Roll: Why America’s Auto Dealers Need To Increase Their AM/FM Radio Advertising To Reach Consumers Who Are Ready To Buy
As the economy recovers and consumer confidence is restored, auto dealers have the opportunity to ramp up advertising efforts to sell cars. An AM/FM radio attribution report released by LeadsRx shows how AM/FM radio campaigns generate significant auto dealer website traffic.
Perception vs. Reality: Eight Things Brands Have Completely Wrong About AM/FM Radio
The perception of media audiences is skewed by prevalent myths in the ad community. Using data from research leaders Nielsen, the Federal Reserve, and Edison Research, we disprove eight of the biggest perceptions brands hold about AM/FM radio.
Edison Research’s “Share Of Ear” Q4 2020: Podcasting Eats Spotify/Pandora And AM/FM Radio Remains The Dominant Ad-Supported Audio Platform
The Q4 2020 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains stunning news. For the first time, audience shares for podcasting surpassed the combined audiences of ad-supported Pandora and ad-supported Spotify.
Nielsen: AM/FM Radio Is The Soundtrack Of America’s Recovery And Spending Resurgence
Nielsen held a client webinar today to reveal the findings of their fifth consumer tracking study since the pandemic. The findings show that AM/FM radio is the soundtrack of America’s recovery and spending resurgence.
Perception And Reality: Marketers And Agencies Dramatically Underestimate The State Of U.S. Worker Commutes; Plus The Latest Nielsen Data Shows A Complete Recovery Of AM/FM Radio Listeners In $75K+ Households
Advertiser Perceptions recently asked media decision makers, “What percentage of American workers are either working from home daily, commuting some days, or commuting every day?” Here is a look at the buy side perceptions of the state of the American commute versus the actual reality.
Podcasts Launched The Radio Star: How Dan Bongino’s Podcast Generated Significant Awareness And Appeal Among U.S. Talk Radio Listeners
CUMULUS MEDIA | Westwood One commissioned Maru/Blue to conduct a national study revealing the extent to which Dan Bongino has used his podcast platform, social media presence, best-selling books, and TV appearances to build a strong brand among American talk radio listeners.
The Two Podcast Slides Every Marketer Needs To Have: New Data From Edison Research And Triton Digital’s Infinite Dial 2021
Last week, Edison Research and Triton Digital released their 24th annual Infinite Dial study. For marketers, the most compelling aspect of the study was the section on podcasting. Here are the key findings.
What Happens When A Major Financial Brand Takes Its TV Budget And Puts It Into AM/FM Radio?
Nielsen Media Impact, the planning and optimization tool for brands and agencies, reveals that putting AM/FM radio into the financial media plan generates significant lift in reach.
Case Study: AM/FM Radio Campaign For A Pharmaceutical Brand Generates Strong Lift In Brand Equity And Actions Taken With No Negative Reaction To Disclaimer
With cable penetration falling from 90% of all homes to only 62% and a shift of TV viewing to advertising-free streaming video services, pharmaceutical brands need to maintain reach by adding new media platforms. Here's how AM/FM radio can help.
Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers
With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.
Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers
On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.
AM/FM Radio Drives Results For Clothing Brands And Retailers
For clothing brands and retailers, AM/FM radio is the ideal medium for driving sales and reaching on-the-go consumers close to the point of purchase.
Perception Vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio
There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?
Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020
With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.
Southeast Michigan Ford Dealers Association Uses AM/FM Radio Smart Speaker Pre-Roll Ads To Build Awareness And Purchase Intent
To measure the impact the Southeast Michigan Ford Dealers Association smart speaker campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to conduct a campaign effect study. Here are the key findings.