Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers
If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates Significant Impact
As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.
Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.
Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection
Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.
What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.
AM/FM Radio Powers Through The Pandemic To Launch A New Pharmaceutical Brand
To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.
IAB: Podcast Ad Revenues Surge Through 2020, Paving The Way For $1.1 Billion In 2021
Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights.
Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.
Multiple Nielsen Case Studies Prove AM/FM Radio Makes Your TV Better
A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.
Nielsen: Strong AM/FM Radio Listening Recovery Continues
This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.
Find Causes That Resonate With AM/FM Radio Audiences: AM/FM Radio Format Planning Tool
For many advertisers today, selling a product or service isn’t enough. Companies also have brand-purpose initiatives aimed at bettering the world.
Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
Is Audio Pandemic Proof?
We have NEVER seen times like these – from the coronavirus pandemic and the overwhelming public health and economic implications, to the soul-crushing civil unrest that roils our nation, to the hotly contested presidential election.
Nielsen: Consumer Recovery Optimism And Purchase Intentions Soar As AM/FM Radio Audiences Recover
Nielsen released the results of a second study tracking U.S. consumer sentiment on COVID-19 recovery and purchase intentions. Here are the highlights.
Nielsen Diary Market Surprise Dispels The New York City Coronavirus AM/FM Radio Myth
Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.