YouTube And TV Are Sold Out: What’s A Political Campaign To Do? AM/FM Radio To The Rescue With Massive Voter Reach
What can solve the problem of TV bursting with political ads and YouTube being sold out? According to Nielsen data, for political campaigns, AM/FM radio is the solution with massive voter reach.
New Nielsen Consumer Study: Workplace Commuting Increases Sharply, Time Spent In The Car Rises, Half Of Kids Go To School In Person, And AM/FM Radio Is The Soundtrack Of The American Economic Recovery
Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.
AM/FM Radio’s Multiplier Effect: How The Combined Impact Of Numerous Campaigns From One Retailer Generates Outsized Results
CUMULUS MEDIA | Westwood One retained Nielsen to conduct a campaign effect study to measure how exposure to multiple ads and messages would impact consumer behavior and brand perceptions.
Nielsen: Latest AM/FM Radio Audience Data Reveals Continued Drive Time Recovery In PPM Markets As More Americans Commute To Work
Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.
Auto Aftermarket Retailers: The Impact Of Amazon And Online Shopping And Why AM/FM Radio Is The Ideal Marketing Platform
CUMULUS MEDIA | Westwood One completed the third annual study of the auto aftermarket category conducted by MARU/Matchbox to determine the current state of America’s auto parts retailers.
Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent
A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.
TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership
Nielsen "Promo Effect" studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies.
Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.
Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.
Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof
Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.
Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.
Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers
If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.
Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates Significant Impact
As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.
Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.
Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection
Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets.
What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.