AudioActive

Audio Active Group®

Nielsen: Latest AM/FM Radio Audience Data Reveals Continued Drive Time Recovery In PPM Markets As More Americans Commute To Work

By Pierre Bouvard
Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

By Pierre Bouvard
A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.

Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising

By Lauren Vetrano
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

By Pierre Bouvard
Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.

Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date

By Doug Hyde
CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.

What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report

By Lauren Vetrano
The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights.

Westwood One And LeadsRx Release Second Annual Direct-To-Consumer Media Attribution And Awareness Report

By Pierre Bouvard
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, partnered with LeadsRx and MARU/Matchbox to issue our second annual Direct-to-Consumer Media Attribution and Awareness Report.