Multiple Nielsen Case Studies Prove AM/FM Radio Makes Your TV Better
By
Pierre Bouvard
A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.
Nielsen: Strong AM/FM Radio Listening Recovery Continues
By
Pierre Bouvard
This afternoon, Nielsen held a client webinar to review key insights from just-released AM/FM radio audience data for May diary surveys and June Portable People Meter markets. Nielsen also revealed findings from their third monthly tracking study of consumer sentiment and purchase intentions fielded June 22-24.
Find Causes That Resonate With AM/FM Radio Audiences: AM/FM Radio Format Planning Tool
By
Pierre Bouvard
For many advertisers today, selling a product or service isn’t enough. Companies also have brand-purpose initiatives aimed at bettering the world.
Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic
By
Pierre Bouvard
A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.
Is Audio Pandemic Proof?
By
Carolyn Chauncey
We have NEVER seen times like these – from the coronavirus pandemic and the overwhelming public health and economic implications, to the soul-crushing civil unrest that roils our nation, to the hotly contested presidential election.
Nielsen: Consumer Recovery Optimism And Purchase Intentions Soar As AM/FM Radio Audiences Recover
By
Pierre Bouvard
Nielsen released the results of a second study tracking U.S. consumer sentiment on COVID-19 recovery and purchase intentions. Here are the highlights.
Nielsen Diary Market Surprise Dispels The New York City Coronavirus AM/FM Radio Myth
By
Pierre Bouvard
Nielsen has released an April 2020 listening analysis of 44 diary markets, the first report of listening in markets ranked 50 to 100, reflecting the impact of COVID-19. Here are the results.
A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan
By
Pierre Bouvard
A recent case study commissioned by CUMULUS MEDIA | Westwood One provides strong evidence for why pulling AM/FM radio out of the plan can have negative consequences for a brand.
Five Strategies For Podcasters: Using Apple Metrics In The Age Of COVID-19
By
Imani Myles
In the age of COVID-19, the need for metrics to attract podcast audiences and advertisers is more important than ever. Here are five data-based strategies for podcast creators to develop compelling content.
Westwood One Live Access: Suzanne Grimes Speaks With Thought Leaders About The COVID-19 Pandemic
By
Karen Glover
Earlier today, Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One, hosted some of the most preeminent and, at times, provocative voices in America -- all heard on Westwood One -- to reveal what is going on behind the scenes with the COVID-19 pandemic.
Nielsen: Listening Audiences Rebound As AM/FM Radio Becomes The Soundtrack Of America’s Reopening And Reemergence
By
Pierre Bouvard
Today Nielsen held a series of client webinars to review key insights from a brand new study of consumer COVID-19 sentiment and spending intentions. They also reviewed just-released audience data from the 45 Portable People Meter markets over the period of March 27, 2020 through May 6, 2020.
What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies
By
Pierre Bouvard
To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways.
Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly
By
Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways.
New Study: What Listeners Want From AM/FM Radio Right Now
By
Lauren Vetrano
CUMULUS MEDIA | Westwood One surveyed 1,154 listeners March 31 through April 8, 2020 in a study that spanned the country in markets large and small to determine what listeners want from AM/FM radio during these times of COVID-19.
AM/FM Radio Exceeds Expectations: What You Need To Know About Nielsen’s March 2020 Portable People Meter Audience Data
By
Pierre Bouvard
Today, Nielsen held a series of client webinars to review key insights from the 45 markets of March PPM audience data covering the period of February 27, 2020 to March 25, 2020. Here are the key findings.
AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak
By
Pierre Bouvard
The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.