Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report
To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings.
NCAA Basketball On Westwood One: Delivering Massive Reach, Upscale Fans, And Making TV Investments Better
Whether at home, at work, or in the car, Westwood One’s NCAA Basketball audio coverage is a powerful tool for brands to reach this desirable group of engaged fans.
The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship
As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings.
AM/FM Radio Makes Your TV Better: Westwood One Adds Nielsen Media Impact Media Planning Tool To Its ROI Guarantee Audio Insights Platform
Westwood One has selected the Nielsen Media Impact cross-platform media planning and optimization platform to transform how we position AM/FM radio to national advertisers.
The Secret To Successful Podcast Ads: Be Transparent, Be Real, Be Direct
With podcast ads being such an important part of the conversation, here are a few strategies that can enrich the effectiveness of a podcast read.
Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio
Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report.
AM/FM Radio Makes Your TV Better
AM/FM radio makes TV better, adding incremental reach, especially among light TV viewers, younger demographics, and during the important periods of retail prime time.
Perception vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio
In January, Advertiser Perceptions surveyed 301 marketers and agency professionals to see when they think AM/FM radio listening happens. Here's how their perceptions stack up against reality.
First-Ever Podcast Creative Test Gives Brands a Playbook to Drive Branding, Messaging, Reputation and Call to Action
For the first time, we’ve tested podcast ads through a partnership with Advertising Benchmark Index (ABX), a creative testing service that evaluates every type of brand creative across all media. Here's what we found.
Good News For Restaurants: Dining Out Still On The Menu For Americans This Winter
In the face of industry hearsay, smart restaurants can use AM/FM radio to raise their share of voice in the market and drive sales. Here's how.
The Super Bowl On Westwood One Delivers A Massive Audience Of Affluent On-The-Go Listeners
Millions of Americans will be tuning in to Westwood One to hear every play of the biggest football game of the year. Here's why tese fans are a desirable demographic for advertisers.
Why Is P&G The Fastest Growing Advertiser On American AM/FM Radio?
Procter & Gamble, an advertiser that has not advertised on AM/FM radio in any meaningful manner in decades, was the fifth ranking advertiser on AM/FM radio in 2018. P&G’s ranking in number of ads run is up dramatically from number 39 in 2017. Why is P&G turning to AM/FM radio?
AM/FM Radio Delivers Massive Reach, Sales, And Incremental Impact For Pet Product Advertisers
Pet product brands have many media options available to them for advertising. As a mass reach medium that dominates in-car share and drives ROI, AM/FM radio makes the most sense.
New Breakfast Brand Successfully Uses AM/FM Radio To Build Awareness And Drive Purchases
A major food brand recently introduced a new breakfast product and used AM/FM radio for the launch. Westwood One retained MARU/Vision Critical to conduct a study of the AM/FM radio campaign to measure brand effect and sales impact. Here’s what we found.
Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer
Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.
New Year, New Students: Radio Reaches Rising Numbers of Prospective College Students
It’s the start of a New Year, which also means the start of New Year's resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.