A Wide Variety Of AM/FM Radio Programming Formats Reach Travel Intenders; Sports Radio Out Performs for Hotel, Airline, And Cruise Brands
Audio represents just 4% of the $4 billion dollars of travel category advertising. However, new studies reveal audio should represent a much greater proportion of the travel intenders media plan.
Media Mix Modelers Should Consider Radio As A New Media Channel Due To New As-Run Radio Deliveries Which Are A “Trend Break,” “Stand Alone” Dataset; Modelers Should Not Constrain Current Radio ROI With Historical Performance
Often media mix models apply “historical guard rails” to constrain ROIs to conform to prior performance ranges. In essence, current ROI performance conforms to the past. This assures a constancy in ROI trending but is improper when a major change in the data quality occurs.
Mind Share Equals Market Share: AM/FM Radio Builds Strong Advertiser Brands In Lake Charles, Louisiana
With a population of 175,000, Lake Charles is an unrated market that is home to smart advertisers who understand “you have to win the mind to win the market.” A new study from Quantilope, commissioned by the Cumulus Media | Westwood One Audio Active Group®, measured unaided awareness of brands in a wide variety of local advertiser categories. One hundred consumers in Lake Charles were surveyed from August to October 2025.
Podcast Advertising Is Ideal For Reaching The Ad-Free Subscription Video Audience; Audio Is Also Ideal For Video Streamers to Promote Their Brands, According To Cumulus Media And Signal Hill Insights’ Podcast Download Fall 2025 Report
In November of last year, Cumulus Media | Westwood One and Signal Hill Insights released the fifteenth installment of the Podcast Download series. Quantilope conducted an in-depth study of 603 weekly podcast consumers October 8th-21th 2025. The Fall 2025 report highlighted audience trends such as platform preference, content preferences, advertiser usage of podcast advertising, and more. Today’s focus is how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming video platforms.
NCAA March Madness On Westwood One: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases
While the NFL postseason has just wrapped up, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.
Don’t Be Shocked By The Podscribe/Oxford Road Podcast Sales Effect Study That Reveals Audio Ads Beat YouTube Video Ads In Effectiveness
YouTube podcast views are 18-25% less effective at driving purchases than audio podcast ads, according to a just released study from Oxford Road and Podscribe. Those who closely follow advertising effectiveness results are not surprised. This is the latest in a series of studies that reveal audio ads trump video ads in attentiveness, engagement, and sales effect.
Q3 2025 Edison “Share Of Ear”: AM/FM Radio Dominates Ad-Supported Audio While Podcast Audiences Age As Older Audiences Surge
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. The study, in its eleventh year, surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio.
AM/FM Radio Delivers Results For Retailers This Holiday Season
The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2025 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2025 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, and more.
Audio Remains The Primary Mode Of Podcast Consumption, Despite Growing Video Use; 92% Say They “Listen” To Podcasts, According To Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2025 Report
For the fifteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 603 weekly podcast consumers October 8th-21th 2025. Since 2017, two studies have been conducted annually. The Fall 2025 report highlights trends from prior studies and examines topics such as platform preference, content trends, advertiser usage of podcast advertising, and more.
WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies.
New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen of The Road And The Soundtrack Of The American Worker
What is the latest on the state of media agency and marketer commuting patterns? What is the latest on the average American commute?
Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To “Brand Early And Often”!
What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.”
Your Audio Ad Is Horrible; Here’s How To Fix It
The host of your favorite podcast or radio show launches into an ad. You love the host. She has your attention. You want to support sponsors of the podcast to keep the show going. You are bewildered by massive lists of features and benefits. You’re not sure who the ad is for. More features. More benefits. Right at the end the brand is mentioned several times very quickly. The advertiser is something.com? You need to improve your creative as it drives half of all sales effect.
Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor.
Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio.