Westwood One Sports Sound Awards: Basketball Finals Edition Celebrates Happy And Exciting Ad Creative
To celebrate creative excellence and highlight the power of sonic branding, we are honoring the best ads running in our college basketball broadcasts with the Westwood One Sports Sound Awards: Basketball Finals edition. Here are the results.
Creative Is Critical To Driving ROI: Get It Right With These Best Practices
The best creative hits the connection point between the message, the media, and the tools. When these three components work together, creative is most effective. Here are best practices for achieving creative success and moving the sales needle through sound.
Alexa: Who Are Smart Speaker Owners?
Smart speakers are the latest technology on the minds of marketers. Whether being used as a source of music, entertainment, or information, there is no ignoring their prevalence in American homes today. Here is a look at who smart speaker listeners are.
Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand
For the first time, in partnership with Nielsen Catalina Solutions, Westwood One is unveiling results from a men’s personal care brand sales effect study. Here are the key findings.
Share Of Ear Highlights: Q4 2017
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the recently released Q4 2017 data.
Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative
Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found.
Surprising Facts About The Way We Spend Our Time With Media
What was eMarketer’s recent number one most surprising finding about how we spend our time with media? US adults spend much more time with non-digital radio than they do with social networks.
Motel 6 And GEICO Are The Westwood One Sports Sound Awards Winners Use Sound To Connect Emotionally
Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast.
The Q4 2017 TV Ratings: Still “Worse Than We Thought”
When MoffettNathanson, Wall Street media research and analysis firm, reported on the poor state of television ratings in November, they titled their report "Worse Than We Thought." Now that the Q4 2017 analyses have been released, MoffettNathanson’s assessment is television’s audience decline doesn’t seem to be slowing down any time soon. Here are some highlights on the state of television from the MoffettNathanson report.
Kickoff Is Coming: Super Bowl Fans Are On the Move and Spend Big
Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game.
Sonic Branding: Bring Your Brand Front Of Mind When Consumers Are Shopping
One powerful way to create recognition and emotion is through sonic branding, the strategy of using sound to differentiate brands. Audio signatures, familiar voices, iconic taglines, brand anthems, jingles – all are examples of sonic branding that use sound creatively and effectively.
Turbocharge Search Impact With AM/FM Radio
According to the Google Economic Impact Report and AdGooRoo, 1.2 million American businesses use Google search and report $2 of revenue for every dollar of search. eMarketer estimates $40.49 billion will be spent on search this year in the U.S. Can mass reach media like TV and AM/FM radio enhance search impact?
MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio
The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts.
What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.
Pandora And Spotify: Shouldn’t Ads Be Heard?
How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results.
AM/FM Radio Reaches A Captive Audience And Delivers ROI
AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?