What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”
The insurance market is triggered by major life occurrences such as marriage, home purchase, and the arrival of children. Westwood One worked with researcher MARU/Vision Critical to ask Americans if they were going to purchase insurance in the next six months. Here are the results.
Pandora And Spotify: Shouldn’t Ads Be Heard?
How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results.
AM/FM Radio Reaches A Captive Audience And Delivers ROI
AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?
2017’s Top 5 Most Popular Insights Blog Posts
As 2017 comes to an end, we look back at which blog posts resonated most with our readers with our list of the top 5 most popular Insights posts of the year.
November 2017 TV Ratings Sweeps: “Worse Than We Thought”
The latest report on the Nielsen TV ratings sweep by Wall Street Media Analysts MoffettNathanson is titled "Worse Than We Thought." Here are the highlights.
Amazon As Major AM/FM Radio Advertiser Just Makes Sense
As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer.
The Podcast Download: Speed Listening, Ad Loads, And Subscription Models
Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings.
Cable Ads Lose Audience As Cord Cutting Accelerates
Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio.
Capture Vast Boomer Spending Power With AM/FM Radio
With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent.
AM/FM Radio Gets Results For Advertisers This Holiday Season
With the holidays in full force, retailers and consumers are getting into the spirit. The National Retail Federation reports that an estimated 164 million people are planning to shop Thanksgiving weekend alone. 66% of shoppers are venturing out to take advantage of deals and promotions while 26% consider it a tradition to shop this weekend. Others look at it as simply something to do over the holiday weekend.
Advertiser Slam Dunk: Reach Westwood One NCAA Tournament Listeners On The Go
Nielsen studied Westwood One’s 2017 NCAA out of home audiences in Portable People Meter markets. The results point to a big scoring opportunity for marketers to reach attractive, responsive consumers who are on the go.
Pain & Pride: Remembering Vietnam – 50 Years Later
Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak.
People Remember Radio Ads
Nielsen studies prove radio advertising creates lasting impressions for brands. Effectively improving top of mind awareness through radio campaigns can generate strong ROI. If they remember the ad, they’ll remember the brand.
Westwood One ROI Guarantee: First In The Audio Space
In a first for the audio space, Westwood One announces the industry-wide Westwood One ROI Guarantee, ensuring advertisers positive return on their AM/FM radio investments.
AM/FM Radio And Wireless: Connected And Effective
The wireless industry is one of the most competitive business markets in the U.S. Its major players are constantly engaged in a tug of war over new and existing customers. The potential merger of T-Mobile and Sprint will cause a new marketplace dynamic. In this environment, making sure advertising reaches consumers effectively is imperative. Enter AM/FM radio.
Network Radio, TV, And Digital Work Together
TV and digital have become known as media planning’s dynamic duo. TV is often credited with large reach while digital offers highly specialized and targeted campaigns. So how can brands grow incremental reach to increase the effectiveness of their campaigns? With AM/FM radio, America’s #1 mass reach media.