NextRadio App Proves Radio’s Ability To Deliver Customers To Stores
NextRadio is the free smartphone app that lets consumers see and hear live, local radio. If a phone has an activated FM chip, the app allows the consumer to listen to live, local over-the-air radio. Westwood One is excited to be the first American radio network to embrace this powerful interactive platform and offer brands and agencies NextRadio mobile advertising solutions and ROI measurement.
Infographic: The Podcast Download Fall 2017
Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report.
Surprise: A Slam Piece On AM/FM Radio Gets It Wrong
A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans. We turned to Nielsen’s Portable People Meter listening data to check the facts.
Podcasting Takes Center Stage With Advertisers
This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017.
Use AM/FM Radio To Own The Holidays And Drive Sales
As we get ready to celebrate Labor Day, we look ahead to some of the biggest retail holidays on the calendar. October through December is a busy season for shoppers and advertisers can use AM/FM radio to reach the masses and generate dollars.
A Profile Of The On-Demand Audience
Cumulus Media and Westwood One commissioned a Nielsen Total Audience custom study to measure the audiences of local on-demand content from the Cumulus radio stations and national on-demand content from Westwood One shows. For the first time ever, Nielsen provided demographic estimates Westwood One’s on-demand audio content consumed on their properties, leveraging SDK technology and Nielsen’s Total Audience measurement framework.
Audio Retrospective: The Summer Of Love – 50 Years Later
Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there.
Why Are People So Angry About Pandora Ads?
A senior marketing executive for a major American retailer told us Pandora listeners light up social media in anger, complaining bitterly about hearing their ad over and over. This week, we look at why.
Your Share Of Ear Update: Q2 2017
Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with all forms of audio. Here are key takeaways from the recently released Q2 2017 Share of Ear study, which is now releasing data semiannually.
AM/FM Radio: Why It Works
AM/FM radio answers the call for brands with massive reach, dominant in-car share, and a proven track record of strong $10 to $1 in return on investment.
AM/FM Radio Is America’s #1 Mass Reach Media: Here’s Why It Matters
Quarter after quarter, Nielsen’s Total Audience Report reveals AM/FM radio is America’s number one mass reach media. It’s bigger than social, bigger than TV, and bigger than smartphones. Why is this important to advertisers? A major new study and an influential marketing book widely read among CMOs and brand managers explains why reach is so important.
AM/FM Radio Creates A Must-Hear Event
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
As Search Costs Increase, AM/FM Radio Is A Smart Way To Grow Customers
Though search costs continue to rise, AM/FM radio remains a stable and effective alternative for advertisers looking to make an impact. It generates strong inceases in customers, digital impact, and impressive ROI.
AM/FM Radio’s New ROI Juggernaut: The NextRadio Smartphone Platform
Westwood One, America’s largest radio network, is rolling out NextRadio as the first interactive audience measurement tool for over-the-air FM radio advertising campaigns. Westwood One’s NextRadio solution will deliver consumer insights and intelligence that optimizes campaigns and proves ROI to national advertisers.
Radio Creates Digital Impact
AM/FM radio can enhance and grow digital marketing efforts. Here’s a summary of three different case studies illustrating the impact radio creates for digital including increased website interest and visitation and significant sales conversion.