Westwood One

While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners.

Westwood One is the first radio company to launch a data management platform with the Nielsen Marketing Cloud. For the first time in the history of radio, over the air AM/FM radio listening is now directly connected with consumer purchase data.

I wonder just how much understanding there is in listening more, speaking less.

How much the ‘power of now’ is a part of each station's social strategy?

AM/FM radio audiences deliver exactly what is promised: ads are heard. TV and other media measurement over-count and inflate audiences. AM/FM radio’s audience measurement system, the Portable People Meter, hears what the consumer hears. The radio listener is more likely to hear a commercial than the TV audience is to "see" a TV ad.

One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report. 

Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale.

Since two-thirds of Pandora’s listening occurs at home, Pandora suffers from “empty room syndrome.” The ads are on, but no one is there to hear them. So they optimize timeouts, sending that, "Are you still listening?" message more often to demos they cannot sell. Desireable demos like Millennials? It's a different story.

As we celebrate Mother’s Day this Sunday, we turn our attention to the bond between moms and AM/FM radio. Here are our key findings from Nielsen’s Q3 2016 Total Audience Report, Edison Research's "Share of Ear" study, and Alan Burns and Associates and Strategic Solutions Research's study, “What Women Want.”