Country Radio: Four Hits From The Heartland
Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen.
Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study
Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.
Infographic: A Day In The Life Of A March Madness Fan
The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day.
Quick Service Restaurants And Radio: Made For Each Other
As American media habits change, quick service restaurant (a.k.a. fast food) media plans are evolving. More than ever, the facts point to AM/FM radio as an ideal marketing platform.
Reach Is The New Black: A Funny Thing Happened On The Way To The Media Plan
According to Nielsen, AM/FM radio is America's #1 mass reach media and TV is #2. To grow sales and customers, these mass reach media play a strong role in the mix.
A Day In The Life Of An NCAA Basketball Fan: How Social, Video, Audio, And Digital Platforms Feed The Madness
As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.
ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
Motel 6 Wins The Westwood One Sports Sound Awards
Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards.
5 Things To Know About Early Spring Spending
The winter holidays might be the biggest shopping season of the year, but don’t overlook the early months of spring — jam-packed with huge retail events. Did you know these facts about upcoming holidays in February, March, and April?
Westwood One At Super Bowl LI
It was an epic win and the greatest comeback in Super Bowl history. As the exclusive network radio partner of the NFL, Westwood One was there and on the air as Super Bowl LI went down in the history books as one of the best games of all time!
Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards
The Westwood One Sports Sound Awards is back for its 4th consecutive year.
Time For Kickoff: Super Bowl Fans Are On The Move And Spend Big
Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more.
Integrate Your Brand Into A Mass Cultural Event: NCAA Basketball On Westwood One
Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.
Be The Sound Of The Game: 5 Reasons Westwood One Audio Amplifies Your Super Bowl Marketing Plan
At Westwood One we’re excited to broadcast Super Bowl LI: our 30th consecutive Super Bowl broadcast and 44th broadcast overall. Here's why you should consider audio in your Super Bowl media plan.
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
The 5 Most Popular Insights Blog Posts Of 2016: Everything Auto And Millennials
Here’s what our readers were most excited about in the audio industry this year.