Radio Gets Results For Business-To-Business Advertisers
Looking to increase sales among business decision makers? AM/FM radio is the ideal marketing platform for “B2B” (business-to-business) advertising. It reaches this group, impacts their decision making, and connects with them on an emotional and intellectual level.
Holidays Drive Spending: 4 Upcoming Retail Opportunities
Springtime is here, which means summer holidays are right around the corner. Consumers celebrate with barbecues, traveling, and spending time with their families. But mostly? They shop. Holidays drive spending. In the next few months retailers will have major opportunities to reach consumers heading to the store with AM/FM radio.
4 Reasons You Should Be Advertising In Westwood One’s NFL Coverage
It’s never too early to start thinking about football season. As the official audio partner of the NFL, Westwood One offers advertisers the opportunity to reach a massive audience of desirable and engaged consumers and add incremental reach and frequency to television campaigns.
The Evolving Digital Audio Landscape: Pandora Is Down, Spotify And Broadcast Streaming Radio Grow
With so many digital listening options available, what is resonating with consumers? Here’s a look at current trends in the digital audio landscape according to Triton, provider of ad insertion technology and streaming measurement for the digital audio marketplace.
Nielsen Infographic: The Six R’s Of Radio
Radio is an integral part of media consumption for millions of Americans. For some advertisers, radio is the best kept secret in media. In order to better tell radio’s story, Nielsen created “The Six R’s of Radio” -- remind, register, reinforce, relate, reach, and return. These are key attributes of radio that can help advertisers build winning media plans.
Country Radio: Four Hits From The Heartland
Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen.
Four Digital Audio Head Snappers From Edison’s 2017 Infinite Dial Study
Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February.
Infographic: A Day In The Life Of A March Madness Fan
The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day.
Quick Service Restaurants And Radio: Made For Each Other
As American media habits change, quick service restaurant (a.k.a. fast food) media plans are evolving. More than ever, the facts point to AM/FM radio as an ideal marketing platform.
Reach Is The New Black: A Funny Thing Happened On The Way To The Media Plan
According to Nielsen, AM/FM radio is America's #1 mass reach media and TV is #2. To grow sales and customers, these mass reach media play a strong role in the mix.
A Day In The Life Of An NCAA Basketball Fan: How Social, Video, Audio, And Digital Platforms Feed The Madness
As one of America’s most popular sporting events, nothing evokes passion like NCAA March Madness. The NCAA audio audience is truly impassioned, literally glued to our radio and streaming broadcasts.
ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
Motel 6 Wins The Westwood One Sports Sound Awards
Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards.
5 Things To Know About Early Spring Spending
The winter holidays might be the biggest shopping season of the year, but don’t overlook the early months of spring — jam-packed with huge retail events. Did you know these facts about upcoming holidays in February, March, and April?
Westwood One At Super Bowl LI
It was an epic win and the greatest comeback in Super Bowl history. As the exclusive network radio partner of the NFL, Westwood One was there and on the air as Super Bowl LI went down in the history books as one of the best games of all time!
Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards
The Westwood One Sports Sound Awards is back for its 4th consecutive year.