What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts.
In December of last year, CUMULUS MEDIA | Westwood One and Signal Hill Insights released the seventh installment of the Podcast Download series. The data showed how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming platforms.
Casual fans and diehards alike are about to be swept into the euphoria of collegiate basketball. The 2021 NCAA Basketball Listening Report looks at who these fans are, how they’re listening, and how Westwood One audio coverage makes NCAA TV media plans better.
The State Of The Fast-Food Consumer And Why AM/FM Radio And Quick Service Restaurants Are Made For Each Other
While COVID has altered many shopping and retail habits, visits to quick service restaurants (QSR) have roared back. Here’s why QSR advertisers should be looking to AM/FM radio to capture consumer dollars.
With the shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales. Here are five strategies to help build a successful local audio plan.
As 2021 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year.
Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Fall 2021 Report.
CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share
For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms.
Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X
Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening.