First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. “Share of Ear” can report audio time use among auto brands’ drivers. Since the inception of the study in 2014, Edison has asked, "What is the model year and brand of your primary car or truck – that is, the one vehicle you spend the most time driving or riding as a passenger?”
“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report.
Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers
In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest study, conducted in June 2023 with 302 marketers and media agencies, reveals advertiser/agency interest in podcasting has reached a nine-year high.
Screen Engine/ASI: AM/FM Radio Can Launch Movies In Theaters; New Targeting Approach Finds The Right Audience For A Specific Film
Hollywood has a new technique to find moviegoers likely to see a specific film in theaters. This new approach reveals that AM/FM radio is a powerful platform to launch theatrical releases.
Lumen: Audio Ads Outperform Video For Attention And Brand Recall, Dentsu Study Reveals
Dentsu, one of the world’s largest media agencies, released a historic, first-ever study of media attentiveness that compared podcasts and AM/FM radio ads with all manner of visual ads.
Automakers: Want To Build An EV Brand? Place Podcasts And AM/FM Radio At The Centerpiece Of Your Media Plan!
The Cumulus Media | Westwood One Audio Active Group® recently retained MARU/Matchbox to conduct a study in March/April 2023 of 600 Dallas Ft. Worth auto buyers. Auto intenders were asked, “How likely are you to buy or lease an electric vehicle?”
Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent
Turning to Nielsen’s Total Audience Report, the authoritative study of consumer media use, the actual U.S. time spent with devices and platforms versus perceived media use can be compared.
Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report.
Auto Dealers Remain The Centerpiece Of The Purchase Process: Cumulus Dallas-Ft. Worth Auto Buyer Study
In the context of encouraging national auto market trends, Cumulus Media sought an in-depth understanding of Dallas-Ft. Worth auto buyers. The Cumulus Media | Westwood One Audio Active Group® retained MARU/ Matchbox to conduct a study in March/April 2023 of 600 auto buyers.
Nielsen Audio Today 2023: AM/FM Radio Is America’s #1 Mass Reach Media With 65% Of Listening Taking Place Out Of The Home
Nielsen recently released their Audio Today 2023 report looking at how Americans listen to AM/FM radio, podcasts, streaming, and satellite radio. Here are the key findings on ad-supported audio reach and listening by location.
Memories Generate Sales, Not Clicks: Why Creating Future Demand Is The Key To Revenue And Profit Growth
What are the two most important jobs of an advertiser? According to James Hurman, marketing needs to convert existing demand and create future demand.
4th Largest Podcast Platform? Facebook: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report
Earlier this month, Cumulus Media and Signal Hill Insights released the Podcast Download – Spring 2023 Report, the tenth edition of the series. Today, the focus is on how Facebook and other social media platforms play in the world of podcasts.
New Nielsen Report: % Of AM Listening By State And DMA Reveals Strength Of Listening Across The Country
It was just a month ago that Nielsen revealed compelling insights on the power of the AM radio audience from their Fall 2022 survey. Now, Nielsen is releasing a deeper dive on the vitality of AM radio in local markets with new data at the state and local DMA level.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts.
Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report
For the tenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in April 2023. The Spring 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. Here are the key findings on the ascendance of YouTube as a podcast destination.
New Nielsen Study: 141 Local Markets Where AM Radio Is Listened To By At Least 20% Of The Radio Audience
Recently, Ford made a fast decision to recommit to AM radio in its vehicles. Now attention turns to other automakers who need to follow Ford’s lead on ensuring AM radio’s role in the car dashboard. Now, Nielsen is releasing a deeper dive on the vitality of AM radio in local metro markets.