Time For Kickoff: Super Bowl Fans Are On The Move And Spend Big
Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more.
Integrate Your Brand Into A Mass Cultural Event: NCAA Basketball On Westwood One
Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.
Be The Sound Of The Game: 5 Reasons Westwood One Audio Amplifies Your Super Bowl Marketing Plan
At Westwood One we’re excited to broadcast Super Bowl LI: our 30th consecutive Super Bowl broadcast and 44th broadcast overall. Here's why you should consider audio in your Super Bowl media plan.
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
The 5 Most Popular Insights Blog Posts Of 2016: Everything Auto And Millennials
Here’s what our readers were most excited about in the audio industry this year.
Advertising Beyond The New York Bubble: How America Commutes And What It Means For Media Plans
Most Americans commute by car, where radio is the main source of entertainment.
When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High
Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.
NFL On The Radio Shows Stable Ratings
In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.
Holiday Shopping 2016: 5 Things To Know
AM/FM radio is crucial to driving sales this holiday season.
The NFL Ratings Controversy And How The NFL On Westwood One Can Make Your NFL TV Better
Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
7 Things Brands Have Completely Wrong About Radio
We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.
Why Radio – Because Of Moments Like This
NFL radio announcer Kevin Harlan goes viral after a hilarious play-by-play call of a fan on the field.
State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating
As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report.
How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One
TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.
How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling
“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio.
Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying
When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest.