![Cumulus Media | Westwod One Audio Active Group® Logo AudioActive](https://www.westwoodone.com/wp-content/uploads/2022/05/CMLS-WWO_AudioActive_FOOTER-ONLY_Color.png)
![Cumulus Media | Westwod One Audio Active Group® Logo AudioActive](https://www.westwoodone.com/wp-content/uploads/2022/05/CMLS-WWO_AudioActive_FOOTER-ONLY_Color.png)
![Q1 2016: Spotify Overtakes Pandora Among Millennials](https://www.westwoodone.com/wp-content/uploads/2015/04/shutterstock_384280993-400x225.jpg)
Q1 2016: Spotify Overtakes Pandora Among Millennials
By
Pierre Bouvard
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
![April 2016: AM/FM Radio Up, TV Down (Again)](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_645234076-400x225.jpg)
April 2016: AM/FM Radio Up, TV Down (Again)
By
Pierre Bouvard
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
![The TV Upfront: History, 2016 Issues, And What It Means For Radio](https://www.westwoodone.com/wp-content/uploads/2015/06/98-400x225.jpg)
The TV Upfront: History, 2016 Issues, And What It Means For Radio
By
Pierre Bouvard
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
![Radio: The Most Efficient Way To Achieve Mass Reach](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1210434454-400x225.jpg)
Radio: The Most Efficient Way To Achieve Mass Reach
By
Pierre Bouvard
Radio has the lowest CPM of all major media.
![5 Strategies For A Healthy Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/06/shutterstock_272922320-400x225.jpg)
5 Strategies For A Healthy Media Plan
By
Bob McCurdy
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
![5 Tips For A Healthy Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_1449002741-400x225.jpg)
5 Tips For A Healthy Media Plan
By
Bob McCurdy
Best practices for achieving an optimal media plan.
![Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?](https://www.westwoodone.com/wp-content/uploads/2015/06/shutterstock_1120211720-400x225.jpg)
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?
By
Pierre Bouvard
AM/FM radio listening among 18- to 34-year-olds is on the rise.
![Heavy Radio Listeners Are Similar To Heavy Internet Users](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_1449002741-400x225.jpg)
Heavy Radio Listeners Are Similar To Heavy Internet Users
By
Pierre Bouvard
Radio can help marketers looking to target younger, working consumers.
![How Much Do You Really Know About Millennial Media Consumption?](https://www.westwoodone.com/wp-content/uploads/2015/08/shutterstock_422112550-400x225.jpg)
How Much Do You Really Know About Millennial Media Consumption?
By
Pierre Bouvard
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
![Pandora Is Clueless About Listening In The Car: For Good Reason…](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1067036738-400x225.jpg)
Pandora Is Clueless About Listening In The Car: For Good Reason…
By
Pierre Bouvard
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
![Think AM/FM Listening Is Down? Think Again](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_645234076-400x225.jpg)
Think AM/FM Listening Is Down? Think Again
By
Pierre Bouvard
AM/FM is growing across all demos and formats.
![5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem](https://www.westwoodone.com/wp-content/uploads/2016/01/shutterstock_1360189238.jpg-400x225.jpg)
5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem
By
Pierre Bouvard
Will Pandora be to streaming what MySpace was to social media?
![Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive](https://www.westwoodone.com/wp-content/uploads/2016/03/shutterstock_761394925-400x225.jpg)
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive
By
Pierre Bouvard
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
![Podcast Listening Surges](https://www.westwoodone.com/wp-content/uploads/2015/08/shutterstock_733269331-400x225.jpg)
Podcast Listening Surges
By
Pierre Bouvard
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
![Why It’s Harder To Reach Consumers With TV Ads And How Radio Can Make Your TV Better](https://www.westwoodone.com/wp-content/uploads/2015/11/shutterstock_379883392.jpg-400x225.jpg)
Why It’s Harder To Reach Consumers With TV Ads And How Radio Can Make Your TV Better
By
Pierre Bouvard
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
![NCAA March Madness On Westwood One: Upscale Mass Reach And TV Accelerator](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1120211720-400x225.jpg)
NCAA March Madness On Westwood One: Upscale Mass Reach And TV Accelerator
By
Pierre Bouvard
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience