![Cumulus Media | Westwod One Audio Active Group® Logo AudioActive](https://www.westwoodone.com/wp-content/uploads/2022/05/CMLS-WWO_AudioActive_FOOTER-ONLY_Color.png)
![Cumulus Media | Westwod One Audio Active Group® Logo AudioActive](https://www.westwoodone.com/wp-content/uploads/2022/05/CMLS-WWO_AudioActive_FOOTER-ONLY_Color.png)
![AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant](https://www.westwoodone.com/wp-content/uploads/2016/03/shutterstock_417584941-400x225.jpg)
AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant
By
Pierre Bouvard
People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.
![Congratulations To The National Radio Hall Of Fame Class Of 2016](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1041092386-400x225.jpg)
Congratulations To The National Radio Hall Of Fame Class Of 2016
By
Westwood One
Congratulations to three Westwood One personalities who will be inducted into the National Radio Hall of Fame.
![Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_297442709-400x225.jpg)
Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think
By
Pierre Bouvard
Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.
![Why Cable Network GRPs Are Disappearing](https://www.westwoodone.com/wp-content/uploads/2015/06/98-400x225.jpg)
Why Cable Network GRPs Are Disappearing
By
Pierre Bouvard
Cable TV audiences drop as fewer Americans subscribe to television.
![Perception Vs. Reality: Radio Audiences During Commercial Breaks](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1044926509-400x225.jpg)
Perception Vs. Reality: Radio Audiences During Commercial Breaks
By
Pierre Bouvard
This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”
![NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/06/shutterstock_272922320-400x225.jpg)
NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan
By
Pierre Bouvard
Audio makes all other media work better. Here's how the NFL on Westwood One delivered results for IT firm CDW.
![Q1 2016: Spotify Overtakes Pandora Among Millennials](https://www.westwoodone.com/wp-content/uploads/2015/04/shutterstock_384280993-400x225.jpg)
Q1 2016: Spotify Overtakes Pandora Among Millennials
By
Pierre Bouvard
For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora.
![April 2016: AM/FM Radio Up, TV Down (Again)](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_645234076-400x225.jpg)
April 2016: AM/FM Radio Up, TV Down (Again)
By
Pierre Bouvard
From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos.
![The TV Upfront: History, 2016 Issues, And What It Means For Radio](https://www.westwoodone.com/wp-content/uploads/2015/06/98-400x225.jpg)
The TV Upfront: History, 2016 Issues, And What It Means For Radio
By
Pierre Bouvard
Here are the five biggest takeaways from television's biggest networks and why radio has an opportunity to solve the needs of major nationwide brands.
![Radio: The Most Efficient Way To Achieve Mass Reach](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1210434454-400x225.jpg)
Radio: The Most Efficient Way To Achieve Mass Reach
By
Pierre Bouvard
Radio has the lowest CPM of all major media.
![5 Strategies For A Healthy Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/06/shutterstock_272922320-400x225.jpg)
5 Strategies For A Healthy Media Plan
By
Bob McCurdy
Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF.
![5 Tips For A Healthy Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_1449002741-400x225.jpg)
5 Tips For A Healthy Media Plan
By
Bob McCurdy
Best practices for achieving an optimal media plan.
![Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?](https://www.westwoodone.com/wp-content/uploads/2015/06/shutterstock_1120211720-400x225.jpg)
Perception Vs Reality: Is AM/FM Listening Among Millenials Growing Or Dropping?
By
Pierre Bouvard
AM/FM radio listening among 18- to 34-year-olds is on the rise.
![Heavy Radio Listeners Are Similar To Heavy Internet Users](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_1449002741-400x225.jpg)
Heavy Radio Listeners Are Similar To Heavy Internet Users
By
Pierre Bouvard
Radio can help marketers looking to target younger, working consumers.
![How Much Do You Really Know About Millennial Media Consumption?](https://www.westwoodone.com/wp-content/uploads/2015/08/shutterstock_422112550-400x225.jpg)
How Much Do You Really Know About Millennial Media Consumption?
By
Pierre Bouvard
Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
![Pandora Is Clueless About Listening In The Car: For Good Reason…](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1067036738-400x225.jpg)
Pandora Is Clueless About Listening In The Car: For Good Reason…
By
Pierre Bouvard
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.