Radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online.
We know that the NFL on the radio reaches millions of fans. We've never known how audience accumulates during a game and across the season.
Economic conditions are improving in the U.S., job openings are up. Unemployment is down. Companies looking to recruit quality employees now have to look for people already employed.
In the last year, TV viewing levels have plunged while radio listening levels are remarkably stable.
Radio’s power listeners have more in common with digital than they do with TV. In fact, when compared to heavy TV users, the heaviest radio users are younger, work more, use social media more, and have larger households.
One advertiser used live personality endorsements paired with texting to get measurable results on the radio.
Two research firms quantify the actual magnitude of streaming services on radio and TV. It turns out AM/FM listening is 8 times bigger than Pandora.