Audio Active Group®

The Virtual Remote: How AM/FM Radio Stations Can Use Media And Creative Messaging To Connect Consumers With Advertisers

By Pierre Bouvard
Due to social distancing measures and shelter-in-place mandates nationwide, station remotes have been paused for the safety of AM/FM radio personnel and their listeners. Is there anything comparable to an in-person remote?

Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge

By Pierre Bouvard
Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings.

New Nielsen Consumer Study: Workplace Commuting Increases Sharply, Time Spent In The Car Rises, Half Of Kids Go To School In Person, And AM/FM Radio Is The Soundtrack Of The American Economic Recovery

By Pierre Bouvard
Nielsen released the results of a just-completed national consumer study of 1,000 respondents that was conducted October 1-5 tracking the pandemic’s impact on consumer movement, spending, attitudes, and media usage.

Nielsen: Latest AM/FM Radio Audience Data Reveals Continued Drive Time Recovery In PPM Markets As More Americans Commute To Work

By Pierre Bouvard
Nielsen just released high-level findings from the September Portable People Meter markets and the June-July-August diary surveys. For those expecting stability, there were surprising increases across the board.

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

By Pierre Bouvard
A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.

Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising

By Brittany Faison
Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

By Pierre Bouvard
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

By Pierre Bouvard
Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

By Doug Hyde
CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.