The Business Case for AM/FM Radio Advertising: Be Known Before You’re Needed
A local advertiser recently asked for the “business case for AM/FM radio advertising.” Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands.
Edison Research’s “Share of Ear” Q4 2024: Your Media Plan Has Streaming Music And Podcasts; Can You Check The Box On Audio? Not So Fast – Here’s Why
Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis focuses on what advertisers care about – ad-supported audio.
Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable
Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods.
How Podcasting Reaches $5 Billion
Pierre Bouvard sits down with Steve Goldstein, Founder/CEO of Amplifi Media, to discuss the dynamics of ad spending, the obstacles standing in podcasting's way, and the strategies that could unlock its full potential.
Financial Services: Seven Case Studies Reveal Audio Is A Powerful Brand Builder And Sales Driver
Seven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact.
NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases
While the NFL postseason has just wrapped up, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile.
Advertiser Perceptions: National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase
A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. The most recent studies were fielded in December 2024 and January 2025.
The Extraordinary Cost of Dull: Boring Ads Require 2X To 2.6X Greater Media Spend To Achieve Same Impact As Interesting Ads
Creative testing giant System1, Adam Morgan, founder of ad agency eatbigfish, Jon Evans, Chief Customer Officer of System1 and host of Uncensored CMO, and Peter Field, the legendary “godfather of marketing effectiveness,” recently released a major study analyzing IPA (The Institute for Practitioners in Advertising) data that revealed brands must spend significantly more media money on dull ads compared to interesting, non-dull ads.
Four New Findings About Podcast Advertising From Cumulus Media’s 2025 Audioscape
Cumulus Media’s 2025 Audioscape report examines the latest podcast consumer trends from Edison Research’s Podcast Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI.
Claritas And MARU/Matchbox: Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over twenty local markets. The campaign ran across a broad mix of small, medium, and large markets.
Creative Best Practices Handbook: Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms
The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing: ABX, Veritonic, and System1. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants like Les Binet, Peter Field, Alice Sylvester, Byron Sharp, Leslie Wood, Paul Feldwick, Jenni Romaniuk, Andrew Tindall, and Orlando Wood, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s comprehensive Audio Creative Best Practices. Now these best practices have been distilled and summarized in a Creative Best Practices Handbook.
2024’s Top 5 Most Popular Cumulus Media | Westwood One Audio Active Group® Blog Posts
As 2024 comes to an end, we’re looking back at the blog posts that resonated the most. Here are our top 5 most popular audio insights posts of the year in descending order.
Screen Engine/ASI: Audio Is The Ideal Media Platform To Market Video Streaming Services
A series of tracking studies measuring American use of video services reveal podcasts and AM/FM radio are ideal marketing platforms for video streamers like Amazon Prime Video, Netflix, Paramount+, Hulu, and Disney+. Each quarter, Screen Engine/ASI, a leading market researcher for movie studios, video streamers, and TV networks, conducts a study of 2,000 Americans to understand their awareness and usage of video services. The Cumulus Media | Westwood One Audio Active Group® conducted an analysis of six recent quarterly studies spanning Spring 2023 to Fall 2024.
Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report
Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, the importance of YouTube thumbnails, and more.
YouTube Expands Its Lead As The #1 Platform For Podcasts, According To Brand New Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report
In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across two years’ worth of studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S., hitting a new high of 34%.
AM/FM Radio Delivers Results For Retailers This Holiday Season
The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention.