Four Months After Netflix’s Podcast Launch, 62% Of The Weekly Podcast Audience Are Aware That Netflix Now Has Podcasts; The Smart TV Podcast Audience Grows 19% According To Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2026 Report
For the sixteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 600 weekly podcast consumers April 21st – 27th, 2026. Since 2017, two studies have been conducted annually. The Spring 2026 report highlights trends from prior studies and examines topics such as platform preference, the growing trend of video, content trends, advertiser usage of podcast advertising, and more.
Reach Future General Motors Buyers On AM/FM Radio, The Medium GM Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to customer satisfaction studies, the General Motors brand has significant customer loyalty. According to data from S&P Global Mobility, approximately 68% of current General Motors owners purchase or lease another new GM vehicle when they come in market. General Motors won S&P Global Mobility’s Overall Loyalty to Manufacturer award for the 11th consecutive year, while the redesigned Chevrolet Equinox captured the top model loyalty honor.
Reach Future Subaru Buyers On AM/FM Radio, The Medium Subaru Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Subaru brand has extraordinary customer loyalty. Given these loyalty levels, it’s crucial for Subaru Tier 1 and Tier 2 and dealer media plans to reach current Subaru owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Subaru drivers and competitive brands.
How Many Ads Should A Radio Station Run? Cumulus Media | Westwood One And RAB Reveals Guidelines
The Radio Advertising Bureau (RAB) fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, “How many ads should I run per week?” The answer always starts with, “That depends. What is your goal?”
Reach Future Toyota Buyers On AM/FM Radio, The Medium Toyota Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to JD Power, the Toyota brand has significant customer loyalty. Given this loyalty level, it’s crucial for Toyota Tier 1 and Tier 2 and dealer media plans to reach current Toyota owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Toyota drivers and competitive brands.
The End Of The Click: AI Overviews In Search Sharply Reduce Traffic; If Your Business Depends On Paid Search, It’s Time To Build Your Brand
Google’s AI Overview is a year old and has generated sharp reductions in organic and paid search clicks. Advertisers must prioritize top of funnel advertising so they can “be known before they’re needed.”
Reach Future Kia Buyers On AM/FM Radio, The Medium Kia Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to U.S. News, Kia's 54.1% loyalty rate made it one of the most highly retained brands in the industry, ranking just behind Subaru (55.4%) and Honda (54.6%). Kia’s brand loyalty rate of 54% means 5 of 10 Kia customers returning to the market purchase the Kia brand again. Given these loyalty levels, it’s crucial for Kia Tier 1 and Tier 2 and dealer media plans to reach current Kia owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Kia drivers and competitive brands.
What Henkle’s Ace Hardware Of Joplin, Missouri Can Teach Marketers About How Advertising Really Works: Be Known Before You’re Needed
To understand the magnitude of the brand Henkle’s Ace Hardware built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned Quantilope to conduct a study of 150 consumers in Joplin, Missouri in January 2026.
Reach Future Jeep Buyers On AM/FM Radio, The Medium Jeep Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Jeep boasts a strong, cult-like following with a high "brand intimacy" score (often ranking #2 among automotive brands in emotional connection studies). Jeep’s brand loyalty rate of around 43%-51% means 4 to 5 of 10 Jeep customers returning to the market purchase the Jeep brand again. Given these loyalty levels, it’s crucial for Jeep Tier 1 and Tier 2 and dealer media plans to reach current Jeep owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Jeep drivers and competitive brands.
New Study: Marketer, Agency, And Average American Commutes Surge As AM/FM Radio Is The Queen Of The Road And the Soundtrack Of The American Worker
Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 301 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 1-13, 2026 and the results were compared to eight prior Advertiser Perceptions studies conducted since April 2022. The Cumulus Media | Westwood One Audio Active Group® also commissioned a Quantilope national consumer study to examine the commuting habits of average Americans.
Reach Future Hyundai Buyers On AM/FM Radio, The Medium Hyundai Drivers Listen To Most
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to S&P Global Mobility data, the U.S. auto industry has a 51% loyalty rate, meaning 5 in 10 customers returning to the market buy the same brand they own. This is based on an analysis of new vehicle registration data. Given these loyalty levels, it’s crucial for Hyundai Tier 1 and Tier 2 and dealer media plans to reach current Hyundai owners. Just released data from Edison’s “Share of Ear,” the gold standard audio time use study, reveals the most listened to audio platforms among Hyundai drivers and competitive brands.
Frustrated Outdoor Advertiser Solves Placement Issue With AM/FM Radio Listening Heatmap From Xperi’s DTS AutoStage
A major outdoor advertiser was upset. All the billboard inventory they desired at key highway locations was sold out. AM/FM radio to the rescue. The advertiser moved their sizable outdoor budget to AM/FM radio including Quu AM/FM radio in-dash visual ad units.
Reach Future Ford Buyers On The Medium Ford Drivers Listen To Most: AM/FM Radio
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. According to S&P Global Mobility data, Ford has a 59% loyalty rate, meaning nearly 6 in 10 customers returning to the market bought another Ford. Ford's truck loyalty is even higher, with the 2025 J.D. Power U.S. Automotive Brand Loyalty Study ranking it highest for the fourth consecutive year at 67%.
Programmatic Audio Buying Soars To Record Highs, According To New Advertiser Perceptions Study
A series of recent studies from Advertiser Perceptions reveals programmatic audio has grown significantly.
Reach Future Chevrolet Buyers On The Medium Chevy Drivers Listen To Most: AM/FM Radio
To build an auto brand and dealership, one must target current brand owners as well as those who drive the competition. Reynolds and Reynolds reports Chevrolet ranks 9th of 39 brands with a loyalty rate of 46%. A recent study by S&P Mobility reveals General Motors is number one for multi-brand loyalty with an outstanding 68%.
Creative Best Practices Handbook: Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms
The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing: ABX, Veritonic, and System1. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants like Les Binet, Peter Field, Alice Sylvester, Byron Sharp, Leslie Wood, Paul Feldwick, Jenni Romaniuk, Andrew Tindall, and Orlando Wood, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s comprehensive Audio Creative Best Practices. Now these best practices have been distilled and summarized in a Creative Best Practices Handbook.