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        • The Big Time Saturday Night
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Category Archives: Blog

Case Study: AM/FM Radio Plays A Powerful And Unique Role In The Media Plan As Streaming Video Brands Battle For Awareness And Subscribers

BlogBy Pierre BouvardFebruary 22, 2021

With streaming video brands turning to AM/FM radio like never before, CUMULUS MEDIA | Westwood One retained Nielsen to measure the impact of one streaming service’s NFL AM/FM radio investment. Here are the key findings.

Michigan Sports Betting Big Bang: Ten Authorized Operators Flood Airwaves As New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers

BlogBy Pierre BouvardFebruary 16, 2021

On January 25, 2021, ten brands in the state of Michigan went live with sports betting. To better understand the consumer reaction in Michigan to the launch of sport betting, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct a study.

AM/FM Radio Drives Results For Clothing Brands And Retailers

BlogBy Pierre BouvardFebruary 8, 2021

For clothing brands and retailers, AM/FM radio is the ideal medium for driving sales and reaching on-the-go consumers close to the point of purchase.

Perception Vs. Reality: Drive Time Isn’t The Only Time For AM/FM Radio

BlogBy Pierre BouvardFebruary 1, 2021

There is a common misperception among advertisers about when AM/FM radio listening actually happens. How does the perception measure up to the actual listening reality?

Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020

BlogBy Pierre BouvardJanuary 25, 2021

With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020.

Southeast Michigan Ford Dealers Association Uses AM/FM Radio Smart Speaker Pre-Roll Ads To Build Awareness And Purchase Intent

BlogBy Pierre BouvardJanuary 19, 2021

To measure the impact the Southeast Michigan Ford Dealers Association smart speaker campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to conduct a campaign effect study. Here are the key findings.

Westwood One 2021 Audioscape: 5 Things To Know About The Podcast Audience

BlogBy Brittany FaisonJanuary 11, 2021

While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report.

Marketers/Agencies: Take the “Me” Out of “Media”

BlogBy Pierre BouvardJanuary 5, 2021

To create informed planning decisions, marketers and agencies should take the “me” out of “media” and fully understand today’s media behaviors.

2020’s Top 5 Most Popular Audio Insights Blog Posts

BlogBy Lauren VetranoDecember 21, 2020

As 2020 comes to an end, we’re looking back at the blog posts that resonated the most. Here are the top 5 most popular audio insights posts of the year.

New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events

BlogBy Pierre BouvardDecember 21, 2020

To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study.

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