The Westwood One 2021 Audioscape: A Focus On Smart Speaker Ownership, Listening Trends, And Device Adoption
The Westwood One 2021 Audioscape covers two major innovations in the audio space: podcasts and smart speakers. This week’s blog takes a closer look at the world of smart speakers.
Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness
Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium.
Nielsen Nationwide Spring 2021: AM/FM Radio Audience Recovery Continues As Audiences Surge +7% Versus Spring 2020 And Remain Steady From Fall 2020; Plus Female, Black, And Hispanic Growth
Last week, Nielsen released the Spring 2021 Nationwide report. In addition, Nielsen is releasing the August 2021 Portable People Meter data from the top 50 markets. Both reports show strong recovery in AM/FM radio audiences.
Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands
CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever.
The NFL On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience, Plus The Power Of Westwood One’s NFL Audience Of 56 Million Americans
According to the just-released Westwood One NFL Listening Report, the NFL on Westwood One has mass reach and a desirable consumer audience. Here are more findings from the report.
The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio
According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio.
The Westwood One 2021 Audioscape: Who Are Podcast Listeners?
New data from the Westwood One 2021 Audioscape shows the podcast audience is young, employed, educated, and upscale.
Auto Aftermarket Retailers: The Impact Of Amazon And Why AM/FM Radio And Podcasts Are The Ideal Marketing Platforms For The Category
For the fourth year, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct an annual study of the auto aftermarket category to determine the current state of America’s auto parts retailers.
Perception Versus Reality: What Are The Key Drivers Of Sales Effect?
Advertiser Perceptions recently asked 305 brands and media agencies to indicate the percentage of sales contribution generated by six advertising elements. Here is how their perceptions measure up to reality.
AM/FM Radio Powers Business-To-Business Brand Lift and Sales Effect
Some of the most successful AM/FM radio and podcast advertisers are B2B brands. Here are numerous case studies that prove AM/FM radio powers B2B brand lift and sales effect.
7 Key Insights From Edison Research’s “Share Of Ear” Q2 2021: AM/FM Radio, Spotify, Pandora, And Podcast Audiences
The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights.
Sports Betting Big Bang: New Study Reveals AM/FM Radio Listeners Show Significantly More Interest And Engagement In Online Sports Betting Than TV Viewers
To get a broad national perspective of the emerging online sports betting market, CUMULUS MEDIA | Westwood One commissioned a study in April across the twelve states where online sports wagering is fully legalized. Here are the key findings.
Nielsen: 5 “Back To Normal” Findings Advertisers Need To Know From Latest Wave Of Consumer Study
Nielsen held a client webinar this week to reveal the findings of their sixth COVID consumer tracking study since the pandemic. Their findings are validated by just-released June data from Apple Maps, GeoPath, Google Trends, and Moody’s Analytics.
Auto Insurers: Increase Spend On AM/FM Radio To Drive Incremental Reach, Search, And Site Traffic
Auto insurers, always strong users of AM/FM radio, increased their commitment in 2020 despite the pandemic. Here's how a spend increase on AM/FM radio drives incremental reach, search, and site traffic for auto insurance brands.
Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?
Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody.
Financial Case Study: AM/FM Radio Is The Ideal Medium To Reach In-Market High Investable Asset Individuals
CUMULUS MEDIA | Westwood One recently retained market researcher MESH Experience to survey 300 U.S. high investable asset individuals in April 2021 for a major financial services brand.