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Category Archives: Blog

Auto Aftermarket Retailers: The Impact Of Amazon And Online Shopping And Why AM/FM Radio Is The Ideal Marketing Platform

BlogBy Justin ThomasSeptember 28, 2020

CUMULUS MEDIA | Westwood One completed the third annual study of the auto aftermarket category conducted by MARU/Matchbox to determine the current state of America’s auto parts retailers.

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

BlogBy Pierre BouvardSeptember 21, 2020

A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.

TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership

BlogBy Pierre BouvardSeptember 14, 2020

Nielsen “Promo Effect” studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies.

Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising

BlogBy Brittany FaisonSeptember 11, 2020

Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends.

Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels

Blog, Podcast InsightsBy Pierre BouvardSeptember 3, 2020

CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey.

Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof

Blog, Podcast InsightsBy Pierre BouvardSeptember 1, 2020

Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board.

Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back

Blog, Podcast InsightsBy Doug HydeAugust 31, 2020

CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings.

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

Blog, Podcast InsightsBy Pierre BouvardAugust 24, 2020

If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.

Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates Significant Impact

BlogBy Pierre BouvardAugust 17, 2020

As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so.

Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date

Blog, Podcast InsightsBy Doug HydeAugust 10, 2020

CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts.

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