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Category Archives: Blog

AM/FM Radio, Streaming, Pandora, Spotify, Podcasts, And Television: How Usage Has Changed Less Than Expected During The Coronavirus Outbreak

BlogBy Pierre BouvardApril 13, 2020

The perception is that every aspect of society has experienced drastic shifts due to “shelter at home.” When it comes to ad-supported media, the differences are not as stark as many assume.

Portable People Meter Canada: A Surprising First Look At The Impact Of Coronavirus On AM/FM Radio Listening

BlogBy Pierre BouvardApril 6, 2020

While the U.S. is still a week away from the publication of the March Nielsen Portable People Meter data, Canada’s just-released AM/FM radio audience data provides insight on how “sheltering at home” impacts listening.

New Reports From Nielsen, Edison Research, and Triton Digital: AM/FM Radio Is Crucial During The Coronavirus Crisis

BlogBy Pierre BouvardMarch 30, 2020

During these times of uncertainty, knowing the facts is more important than ever. Fortunately for the media industry, multiple studies have been recently fielded and released that shed light on how Americans are relying on AM/FM radio right now.

Seven Marketing Strategies For An Uncertain Economy

BlogBy Pierre BouvardMarch 23, 2020

Marketing decisions can be difficult in these times. Thankfully, there is a treasure trove of marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales.

New Study: The State Of The American Worker, March 13-15, 2020

BlogBy Pierre BouvardMarch 17, 2020

How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered.

What Agencies Want To Know About Work From Home And AM/FM Radio

BlogBy Pierre BouvardMarch 13, 2020

With working from home quickly becoming a reality for some Americans, we polled AM/FM radio audience measurement services to see if they could shed any light on current listening habits. Here’s what the data revealed.

The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage

BlogBy Lauren VetranoMarch 9, 2020

The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today.

What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue

BlogBy Pierre BouvardMarch 2, 2020

Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers.

Westwood One 2020 Audioscape: What’s Trending With Smart Speakers?

BlogBy Brittany FaisonFebruary 24, 2020

With such a prominent place in the media landscape, smart speakers are a major part of the Westwood One 2020 Audioscape, a report that utilizes Edison Research’s Q3 2019 “Share of Ear” data to discuss audio trends. Here are some of the smart speaker takeaways uncovered.

Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach

BlogBy Pierre BouvardFebruary 18, 2020

Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here’s how it works for political.

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