AudioActive

Audio Active Group®

Agencies And Marketers Discussing And Using Podcast Advertising More Than Ever In Latest 2019 Advertiser Perceptions Report

By Pierre Bouvard
In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey.

Audio, Brand Building, And Emotion Were Hot Topics At The 2019 ANA Masters Of Marketing Conference

By Pierre Bouvard
Over 3,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers, where they gathered to hear from the Chief Marketing Officers of some of the most respected and innovative brands. Here are a few of the key takeaways from the conference.

Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

By Lauren Vetrano
To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer's TV and AM/FM radio campaigns. Here are the results.

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

By Pierre Bouvard
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.

Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

By Pierre Bouvard
Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.

AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

By Pierre Bouvard
Edison Research's “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.