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Category Archives: Blog

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

BlogBy Pierre BouvardSeptember 23, 2019

As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.

Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement

BlogBy Pierre BouvardSeptember 18, 2019

Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic.

AM/FM Radio Reaches America’s Light TV Viewers Who Are Registered Voters

BlogBy Pierre BouvardSeptember 16, 2019

Using Nielsen Scarborough data, Westwood One examined TV time spent among heavy TV viewers as well as light and non-TV viewers who are registered voters. Here’s what we found.

AM/FM Radio Streaming Profile: Younger, More Female, And Mostly In Home DMA

BlogBy Doug HydeSeptember 9, 2019

Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here’s what we found.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

Gasoline Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts ROI and Sales Effect

BlogBy Lauren VetranoSeptember 3, 2019

A gasoline retailer wanted to assess the sales impact of adding AM/FM radio to their television media plan. Nielsen conducted a campaign sales effect study and also measured the incremental reach added by AM/FM radio. Here are the key findings.

The Westwood One 2019 Audioscape: Smart Speaker Popularity Continues Full Steam Ahead

BlogBy Brittany FaisonAugust 26, 2019

As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings.

AM/FM Radio Delivers Business Decision Makers For Business-To-Business Advertisers

BlogBy Lauren VetranoAugust 19, 2019

As today’s business-to-business marketing environment becomes increasingly massive, AM/FM radio is the ideal marketing platform for B2B advertising. Here’s why.

Why Advertisers Are Starting to Open Their Wallets For Podcasts

BlogBy Guest BloggerAugust 12, 2019

Using an analysis of Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising.

AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019

BlogBy Pierre BouvardAugust 5, 2019

Edison Research’s “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report.

Case Study: Podcast Ad Exposure Generates Strong Brand Impact For Staffing Firm

BlogBy Lauren VetranoJuly 29, 2019

Westwood One commissioned Nielsen to conduct a podcast brand effectiveness study for a staffing firm to measure key brand equity measures. Here are the key findings.

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