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Category Archives: Blog

Infographic: The Rise of Smart Speaker Streaming Brings AM/FM Radio Back Into The Home

BlogBy Chris LindquistJuly 22, 2019

As smart speaker adoption continues to rise, here’s a look at who is streaming AM/FM radio stations on smart speakers, when they’re listening, and where the smart speaker streaming is taking place.

Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More

BlogBy Pierre BouvardJuly 15, 2019

Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report.

Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume

BlogBy Pierre BouvardJuly 8, 2019

There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What’s the difference between the two?

Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans

BlogBy Lauren VetranoJuly 1, 2019

As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings.

2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report

BlogBy Suzanne GrimesJune 24, 2019

Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here’s why 2019 will be the “year of the brands” in podcast advertising.

Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads

BlogBy Guest BloggerJune 17, 2019

Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads.

Historic First-Ever AM/FM Radio And TV ROI Study Shows Supersized Sales Impact For National Restaurant Chain

BlogBy Pierre BouvardJune 10, 2019

For the first time, Nielsen has conducted a television and AM/FM radio ROI study centered on a quick service restaurant. Here are the key findings.

Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge

BlogBy Lauren VetranoJune 3, 2019

New “Share of Ear” data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report.

From On The Air To Online – AM/FM Radio Drives Growth For Entertainment Streaming Service

BlogBy Doug HydeMay 28, 2019

AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans.

Can’t Fully Reach Persons Aged 6 To 24 With Linear TV? AM/FM Radio Has Them!

BlogBy Pierre BouvardMay 20, 2019

Given current media trends, advertisers cannot rely on just television to reach the younger age demographics. AM/FM radio can make your TV better by complementing and supplementing television audiences.

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