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Category Archives: Blog

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

BlogBy Pierre BouvardJanuary 7, 2019

Westwood One commissioned a study with MARU/Vision Critical of consumers with vehicles with the next generation HD Radios to see how the campaign performed. Here are some key findings.

New Year, New Students: Radio Reaches Rising Numbers of Prospective College Students

BlogBy Brittany FaisonJanuary 2, 2019

It’s the start of a New Year, which also means the start of New Year’s resolutions. For some Americans, that means furthering their education. For colleges, AM/FM radio is a powerful way to reach students who could potentially enroll.

2018’s Top 5 Most Popular Sales Insights Blog Posts

BlogBy Lauren VetranoDecember 17, 2018

As 2018 comes to an end, we’re looking back at which blog posts resonated the most with a list of the top 5 most popular Sales Insights posts of the year.

Why Doesn’t Your Ad Have A Female Voiceover? It Should.

BlogBy Pierre BouvardDecember 10, 2018

In an effort to understand how to best leverage audio to drive ROI, Westwood One commissioned four separate studies of 284 radio ads that prove women should have more of a starring role in audio creative. Here are the results.

Empow(h)er Your Ads: The Power of Female Voices

BlogBy Suzy SchultzDecember 7, 2018

This week on the Sonic Truth Podcast we share groundbreaking new data that proves if you’re not using female voices in your ad creative, then you’re leaving money on the table. Here are a few highlights from the discussion.

Share Of Ear Q3 2018 Trends: Advertiser Misconceptions, Spotify’s Ad-Supported Stall, AM/FM Radio Stability, And Smart Speaker Growth

BlogBy Pierre BouvardDecember 3, 2018

The Q3 2018 Share of Ear Report from Edison Research demonstrates the large gap between advertiser perception and reality of audio time spent, as well as how AM/FM radio stacks up against streaming services. Here are the key trends from this quarter’s study.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

To Drive Auto Sales, Brands Should Focus On Building Unaided Awareness

BlogBy Pierre BouvardNovember 27, 2018

A few weeks ago, the biggest names in the auto marketing ecosystem gathered in Las Vegas at J.D. Power’s annual Automotive Marketing Roundtable to discuss key industry trends and take a look ahead to 2019. Here are some of the key takeaways for marketers.

Capture Consumer Spending This Holiday Season With AM/FM Radio

BlogBy Lauren VetranoNovember 19, 2018

Thanksgiving is here and with it, the kickoff of the biggest shopping season of the year. AM/FM radio is highly effective at reaching potential customers during the holidays.

Westwood One NCAA Basketball Radio Broadcasts Reach Millions Of Passionate Fans On The Go

BlogBy Pierre BouvardNovember 12, 2018

As one of America’s most popular sporting events, nothing evokes passion like NCAA basketball and March Madness. Today’s consumers want to follow their favorite NCAA basketball teams, including when they are outside the home.

Radio Ads Paired With In-Car Visual Generate Significant Brand Effect And Store Visits For Major Retailer

Westwood One Signs On To The Nielsen Auto Cloud As The Next Major Product Launch Within the Industry-Leading Westwood One ROI Guarantee

BlogBy Pierre BouvardNovember 7, 2018

Westwood One has selected the Nielsen Auto Cloud fueled by J.D. Power to transform our auto marketing and measurement capabilities. The Nielsen Auto Cloud is a new product offering in our groundbreaking Westwood One ROI Guarantee audio insights platform.

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