Casual fan and diehards alike are about to get swept into the euphoria of collegiate basketball, and Westwood One carries all of the games. March Madness on Westwood One is a dream come true for marketers.
At Westwood One we’re excited to broadcast Super Bowl LI: our 30th consecutive Super Bowl broadcast and 44th broadcast overall. Here's why you should consider audio in your Super Bowl media plan.
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
A new Nielsen ROI study, commissioned by Westwood One, demonstrates the massive return radio delivers for an auto aftermarket retailer.
Here’s what our readers were most excited about in the audio industry this year.
Most Americans commute by car, where radio is the main source of entertainment.
Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week.
In the first four weeks of the NFL season, Nielsen radio ratings reveal stable audiences for NFL national radio broadcasts.
AM/FM radio is crucial to driving sales this holiday season.
Headlines are blaring: “Ratings Fumble for NFL Surprises Networks, Advertisers” (Wall Street Journal). Here’s a solution: use Westwood One’s NFL radio play-by-play coverage to enhance your NFL TV campaign.
We’ve heard that “Millennials don’t listen to radio” and “most people stream music online.” Not true. It’s time to check the facts.