Westwood One turned to Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on assumptions of how Millennials spend their time with media.
Lots of turmoil these days at Pandora. A steady stream of sudden executive departures. Stalled audience. Spotify and YouTube eating their lunch among 18-24’s. Recently they issued a piece on in-car listening, a topic they know nothing about.
AM/FM is growing across all demos and formats.
Will Pandora be to streaming what MySpace was to social media?
Do radio and TV drive sales for car dealers? Can it be proven? Questions the Utah Broadcasters Association wanted to answer.
Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month.
While still a powerful medium for advertisers, it’s getting harder to find the eyeballs on TV these days.
A series of custom Nielsen studies have unearthed four key attributes of the NCAA basketball radio audience
Radio not only provides massive reach for political candidates looking to target voters; radio can also target specific groups of voters.
At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies.