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Category Archives: Blog

Why Radio – Because Of Moments Like This

BlogBy Guest BloggerOctober 5, 2016

NFL radio announcer Kevin Harlan goes viral after a hilarious play-by-play call of a fan on the field.   

State Of American Podcasting: Who’s Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating

BlogBy Pierre BouvardOctober 5, 2016

As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report. 

How Advertisers Can Replace TV’s Declining Viewers: The NFL On Westwood One

BlogBy Pierre BouvardOctober 5, 2016

TV viewership is down. Radio can help. It’s time to have a serious conversation about the power of sports audio to enhance the media plan.

How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling

BlogBy Pierre BouvardAugust 16, 2016

“No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands — including Subaru — are building their brands with audio.

Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying

BlogBy Pierre BouvardAugust 16, 2016

When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest. 

AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant

BlogBy Pierre BouvardJuly 14, 2016

People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media.

Congratulations To The National Radio Hall Of Fame Class Of 2016

BlogBy Guest BloggerJuly 12, 2016

Congratulations to three Westwood One personalities who will be inducted into the National Radio Hall of Fame.

Radio Ads Are Heard: Listeners Don’t Change Stations As Often As You Think

BlogBy Pierre BouvardJune 29, 2016

Commercials don’t cause radio listeners to switch stations. In fact, two-thirds of radio listening occasions don’t involve switching stations at all, according to recent research.

Why Cable Network GRPs Are Disappearing

BlogBy Pierre BouvardJune 22, 2016

Cable TV audiences drop as fewer Americans subscribe to television.

Perception Vs. Reality: Radio Audiences During Commercial Breaks

BlogBy Pierre BouvardJune 16, 2016

This week we’re taking down another common misconception about radio – “people don’t listen to commercials.”

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