Adult Standards
Adult Standards attracts an active, loyal audience who controls 89% of the nation’s wealth. We play the most popular songs from the 50s, 60s and 70s, aimed at the upper end of the Baby Boomer generation. Adult Standards is music-intensive, featuring rich and diverse imaging, versus traditional announcers.
Core Artists
- The Beatles
- Barbra Streisand
- Neil Diamond
- Lionel Richie
- Celine Dion
- Barry Manilow
- Carly Simon
- Frank Sinatra
- Michael Buble
- Diana Krall
- Dionne Warwick
- The Carpenters
Sample Hour
“Just the Way You Are” – Billy Joel
“The Hustle” – Van McCoy
“Can’t Take My Eyes Off You” – Frankie Valli
“When Sunny Gets Blue” – Johnny Mathis
“Three Times a Lady” – The Commodores
“Lowdown” – Boz Scaggs
“Precious And Few” – Climax
“Hooked On a Feeling” – B. J. Thomas
“Can’t Take That Away From Me” – Frank Sinatra
“The Way We Were” – Barbra Streisand
“Pretty Woman” – Roy Orbison
ERA Balance
10%: 50’s
30%: 60’s
30%: 70’s
30%: 80’s – Current
Target Demo
Core: Women 30-45
Target: 25-54