Westwood One

Adult Standards

Adult Standards attracts an active, loyal audience who controls 89% of the nation’s wealth. We play the most popular songs from the 50s, 60s and 70s, aimed at the upper end of the Baby Boomer generation. Adult Standards is music-intensive, featuring rich and diverse imaging, versus traditional announcers.

Core Artists

  • The Beatles
  • Barbra Streisand
  • Neil Diamond
  • Lionel Richie
  • Celine Dion
  • Barry Manilow
  • Carly Simon
  • Frank Sinatra
  • Michael Buble
  • Diana Krall
  • Dionne Warwick
  • The Carpenters

Sample Hour

“Just the Way You Are” – Billy Joel
“The Hustle” – Van McCoy
“Can’t Take My Eyes Off You” – Frankie Valli
“When Sunny Gets Blue” – Johnny Mathis
“Three Times a Lady” – The Commodores
“Lowdown” – Boz Scaggs
“Precious And Few” – Climax
“Hooked On a Feeling” – B. J. Thomas
“Can’t Take That Away From Me” – Frank Sinatra
“The Way We Were” –  Barbra Streisand
“Pretty Woman” – Roy Orbison

ERA Balance

10%: 50’s
30%: 60’s
30%: 70’s
30%: 80’s – Current

Target Demo

Core: Women 30-45
Target: 25-54