Westwood One

Adult Contemporary

The AC format plays familiar music from the 80s all the way up to today’s soft hits. Every song has proven appeal to adults 25-54, and specifically the target 35-44 core. The format leans towards women, but nearly 40% of the audience is men. It’s the upscale adult audience advertisers want to connect with. The music is light enough for background, but bright enough to turn up and enjoy. Its music that helps people feel good! AC is the perfect workplace format, but our listeners enjoy it at home and on weekends too. Westwood One’s major market personalities add topical content and fun without getting in the way of the great music flow. The variety of tempos, styles, and music eras holds listeners hour after hour. Watch your TSL grow with Westwood One’s AC format!

Core Artists

  • Maroon 5
  • Pink
  • Madonna
  • Taylor Swift
  • Michael Jackson
  • Prince
  • Lady Gaga
  • Ed Sheeran
  • Adele
  • Bruno Mars
  • Katy Perry
  • Kelly Clarkson

Sample Hour

“Hello” – Adele
“Don’t Start Now” – Dua Lipa
“Cake By The Ocean” – DNCE
“Separate Ways (Worlds Apart)” – Journey
“(I’ve Had) The Time of My Life” – Bill Medley & Jennifer Warnes
“Drops of Jupiter (Tell Me)” – Train
“Love Story” – Taylor Swift
“Shape of You” – Ed Sheeran
“Material Girl” – Madonna
“I Still Haven’t Found What I’m Looking For” – U2
“Bad” – Michael Jackson
“Circles” – Post Malone
“Invisible Touch” – Genesis
“We Found Love” – Rihanna
“Holy” – Justin Bieber

ERA Balance

18%: 2000-2009
14%: 1990-1999
33%: 1980-1989

33%: 1980-1989

Target Demo

Core: Women 30-45
Target: Women 25-5