Hot AC
HOT AC is a fun, adult friendly format with a focus on music and lifestyle. All of the songs are familiar hits from the 90s through today. The target demographic is adults age 18 – 49, with a tight target of women age 30 – 38, the exact audience advertisers want to reach. The music is predominantly up-tempo and always easy to sing along with. Listeners take Hot AC to the workplace, to work out and everywhere they go on the weekends! Westwood One’s Hot AC personalities are entertaining, upbeat and youthful (not juvenile). This contemporary format sits right in between AC and CHR, the sweet spot for mass market appeal!
Core Artists
- Pink
- Maroon 5
- Taylor Swift
- Ed Sheeran
- Bruno Mars
- Katy Perry
- Shawn Mendes
- Imagine Dragons
- Adele
- Justin Bieber
- Lady Gaga
- Justin Timberlake
Sample Hour
“Wildest Dreams” – Taylor Swift
“Golden” – Harry Styles
“Circles” – Post Malone
“Can’t Stop The Feeling” – Justin Timberlake
“Monsters” – All Time Low
“Kings and Queens” – Ava Max
“We Found Love” – Rihanna & Calvin Harris
“Memories” – Maroon 5
“Mood” – 24kGoldn
“What About Us” – Pink
“Afterglow” – Ed Sheeran
“I Gotta Feeling” – Black Eyed Peas
“Attention” – Charlie Puth
“California Gurls” – Katy Perry
ERA Balance
5%: 1995-1999
22%: 2000-2009
57%: 2010-2019
14%: 2020-Today
Target Demo
Core: Adults 25-44
Target: Female 18-49