Generated by All in One SEO v4.9.4.1, this is an llms.txt file, used by LLMs to index the site. # Westwood One Everyone's Listening® ## Sitemaps - [XML Sitemap](https://www.westwoodone.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [4th Largest Podcast Platform? Facebook: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report](https://www.westwoodone.com/blog/2023/06/20/4th-largest-podcast-platform-facebook-cumulus-media-and-signal-hill-insights-podcast-download-spring-2023-report/) - Earlier this month, Cumulus Media and Signal Hill Insights released the Podcast Download – Spring 2023 Report, the tenth edition of the series. Today, the focus is on how Facebook and other social media platforms play in the world of podcasts. - [Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report](https://www.westwoodone.com/blog/2023/06/05/is-youtube-eating-podcasts-cumulus-media-and-signal-hill-insights-podcast-download-spring-2023-report/) - For the tenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in April 2023. The Spring 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. Here are the key findings on the ascendance of YouTube as a podcast destination. - [Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Are Engaged, Following Hosts On Social Media And Showing Interest In Podcast Events](https://www.westwoodone.com/blog/2023/01/09/cumulus-media-and-signal-hill-insights-podcast-download-fall-2022-report-podcast-listeners-are-engaged-following-hosts-on-social-media-and-showing-interest-in-podcast-events/) - For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week the focus is on podcast engagement. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report](https://www.westwoodone.com/blog/2022/12/02/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-fall-2022-report/) - This week the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2022 Report. The findings covered everything brands and advertisers need to know about podcast audiences, ad creative preferences, and the latest in watchable podcasts. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report](https://www.westwoodone.com/blog/2023/06/08/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-spring-2023-report/) - Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts. - [Sports AM/FM Radio Soars With Growing Revenue Shares, Eye Popping Streaming Audiences, And An Upscale Audience That’s In The Market For Just About Everything](https://www.westwoodone.com/blog/2026/02/23/sports-am-fm-radio-soars-with-growing-revenue-shares-eye-popping-streaming-audiences-and-an-upscale-audience-thats-in-the-market-for-just-about-everything/) - Sports-formatted AM/FM radio stations that feature play-by-play broadcasts along with sports talk are on a tear. Revenue shares and station counts are up. Nielsen reports the sports AM/FM radio format is number one in streaming shares among 18-34s and 25-54s. Ranking third of twenty-four AM/FM radio formats in household income, the sports AM/FM radio audience over indexes for a slew of major purchase categories. - [Audio Creative Best Practices: Say The Brand Name Early And Often, Don’t Get Caught Up On Spot Length, And Utilize The Power Of AM/FM Radio And Podcast Personalities](https://www.westwoodone.com/blog/2022/07/25/audio-creative-best-practices-say-the-brand-name-early-and-often-dont-get-caught-up-on-spot-length-and-utilize-the-power-of-am-fm-radio-and-podcast-personalities/) - The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s comprehensive Audio Creative Best Practices. - [eMarketer Reports Advertisers Have Difficulty Measuring Audio ROI; Marketers Mistakenly Believe Brand Campaigns Should Be Evaluated With Lower Funnel Measurement, Akin To Testing A Spanish Class With A Calculus Exam](https://www.westwoodone.com/blog/2026/02/17/emarketer-reports-advertisers-have-difficulty-measuring-audio-roi-marketers-mistakenly-believe-brand-campaigns-should-be-evaluated-with-lower-funnel-measurement-akin-to-testing-a-spanish-class-with/) - It’s a classic case of advertiser perception versus marketplace reality. Marketers perceive audio ROI measurement difficulties. Meanwhile, measurement firms churn out study after study documenting audio sales effect. Audio has entered a golden age of measurement with a wide array of firms now quantifying audio sales effect, brand lift, search and site attribution, and creative effectiveness. - [A Wide Variety Of AM/FM Radio Programming Formats Reach Travel Intenders; Sports Radio Out Performs for Hotel, Airline, And Cruise Brands](https://www.westwoodone.com/blog/2026/02/09/a-wide-variety-of-am-fm-radio-programming-formats-reach-travel-intenders-sports-radio-out-performs-for-hotel-airline-and-cruise-brands/) - Audio represents just 4% of the $4 billion dollars of travel category advertising. However, new studies reveal audio should represent a much greater proportion of the travel intenders media plan. - [Media Mix Modelers Should Consider Radio As A New Media Channel Due To New As-Run Radio Deliveries Which Are A “Trend Break,” "Stand Alone" Dataset; Modelers Should Not Constrain Current Radio ROI With Historical Performance](https://www.westwoodone.com/blog/2026/02/02/media-mix-modelers-should-consider-radio-as-a-new-media-channel-due-to-new-as-run-radio-deliveries-which-are-a-trend-break-stand-alone-dataset-modelers-should-not-constrain-cur/) - Often media mix models apply “historical guard rails” to constrain ROIs to conform to prior performance ranges. In essence, current ROI performance conforms to the past. This assures a constancy in ROI trending but is improper when a major change in the data quality occurs. - [Mind Share Equals Market Share: AM/FM Radio Builds Strong Advertiser Brands In Lake Charles, Louisiana](https://www.westwoodone.com/blog/2026/01/26/mind-share-equals-market-share-am-fm-radio-builds-strong-advertiser-brands-in-lake-charles-louisiana/) - With a population of 175,000, Lake Charles is an unrated market that is home to smart advertisers who understand “you have to win the mind to win the market.” A new study from Quantilope, commissioned by the Cumulus Media | Westwood One Audio Active Group®, measured unaided awareness of brands in a wide variety of local advertiser categories. One hundred consumers in Lake Charles were surveyed from August to October 2025. - [Podcast Advertising Is Ideal For Reaching The Ad-Free Subscription Video Audience; Audio Is Also Ideal For Video Streamers to Promote Their Brands, According To Cumulus Media And Signal Hill Insights’ Podcast Download Fall 2025 Report](https://www.westwoodone.com/blog/2026/01/20/podcast-advertising-is-ideal-for-reaching-the-ad-free-subscription-video-audience-audio-is-also-ideal-for-video-streamers-to-promote-their-brands-according-to-cumulus-media-and-signal-hill-insights/) - In November of last year, Cumulus Media | Westwood One and Signal Hill Insights released the fifteenth installment of the Podcast Download series. Quantilope conducted an in-depth study of 603 weekly podcast consumers October 8th-21th 2025. The Fall 2025 report highlighted audience trends such as platform preference, content preferences, advertiser usage of podcast advertising, and more. Today’s focus is how advertisers can use podcasts to reach consumers who are difficult to reach with TV or advertising-free streaming video platforms. - [NCAA March Madness On Westwood One: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases](https://www.westwoodone.com/blog/2026/01/12/ncaa-march-madness-on-westwood-one-why-sports-play-by-play-listeners-are-more-engaged-than-the-tv-audience-and-more-likely-to-make-major-purchases/) - While the NFL postseason has just wrapped up, marketers are looking ahead to March Madness, a major cultural phenomenon. A series of studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. - [Don’t Be Shocked By The Podscribe/Oxford Road Podcast Sales Effect Study That Reveals Audio Ads Beat YouTube Video Ads In Effectiveness](https://www.westwoodone.com/blog/2026/01/05/dont-be-shocked-by-the-podscribe-oxford-road-podcast-sales-effect-study-that-reveals-audio-ads-beat-youtube-video-ads-in-effectiveness/) - YouTube podcast views are 18-25% less effective at driving purchases than audio podcast ads, according to a just released study from Oxford Road and Podscribe. Those who closely follow advertising effectiveness results are not surprised. This is the latest in a series of studies that reveal audio ads trump video ads in attentiveness, engagement, and sales effect. - [Q3 2025 Edison “Share Of Ear”: AM/FM Radio Dominates Ad-Supported Audio While Podcast Audiences Age As Older Audiences Surge](https://www.westwoodone.com/blog/2025/12/08/q3-2025-edison-share-of-ear-am-fm-radio-dominates-ad-supported-audio-while-podcast-audiences-age-as-older-audiences-surge/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. The study, in its eleventh year, surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. - [Audio Remains The Primary Mode Of Podcast Consumption, Despite Growing Video Use; 92% Say They “Listen” To Podcasts, According To Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2025 Report](https://www.westwoodone.com/blog/2025/11/17/audio-remains-the-primary-mode-of-podcast-consumption-despite-growing-video-use-92-say-they-listen-to-podcasts-according-to-cumulus-media-and-signal-hill-insights-podcast/) - For the fifteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 603 weekly podcast consumers October 8th-21th 2025. Since 2017, two studies have been conducted annually. The Fall 2025 report highlights trends from prior studies and examines topics such as platform preference, content trends, advertiser usage of podcast advertising, and more. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2025 Report](https://www.westwoodone.com/blog/2025/11/21/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-fall-2025-report/) - Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2025 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, and more. - [WPP Media: Major New Sales Effect Study Reveals Digital Audio And AM/FM Radio Excel In Return On Advertising Spend](https://www.westwoodone.com/blog/2025/11/10/wpp-media-major-new-sales-effect-study-reveals-digital-audio-and-am-fm-radio-excel-in-return-on-advertising-spend/) - Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. - [Is Your Attribution Tanking And Brand Lift Weak? Creative Is The Issue; You Need To “Brand Early And Often”!](https://www.westwoodone.com/blog/2025/10/27/is-your-attribution-tanking-and-brand-lift-weak-creative-is-the-issue-you-need-to-brand-early-and-often/) - What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.” - [The Extraordinary Cost of Dull: Boring Ads Require 2X To 2.6X Greater Media Spend To Achieve Same Impact As Interesting Ads](https://www.westwoodone.com/blog/2025/01/27/the-extraordinary-cost-of-dull-boring-ads-require-2x-to-2-6x-greater-media-spend-to-achieve-same-impact-as-interesting-ads/) - Creative testing giant System1, Adam Morgan, founder of ad agency eatbigfish, Jon Evans, Chief Customer Officer of System1 and host of Uncensored CMO, and Peter Field, the legendary “godfather of marketing effectiveness,” recently released a major study analyzing IPA (The Institute for Practitioners in Advertising) data that revealed brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. - [Marketing Effectiveness Firm Effie Names AM/FM Radio And Podcasts “Super Touchpoints,” Media That Create Immediate Sales And Lasting Brand Effects](https://www.westwoodone.com/blog/2025/10/06/marketing-effectiveness-firm-effie-names-am-fm-radio-and-podcasts-super-touchpoints-media-that-create-immediate-sales-and-lasting-brand-effects/) - A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. - [Q2 2025 Edison “Share Of Ear”: YouTube Music’s Fantastical Audience Claims Far Exceed Audience Reality](https://www.westwoodone.com/blog/2025/09/29/q2-2025-edison-share-of-ear-youtube-musics-fantastical-audience-claims-far-exceed-audience-reality/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. - [Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Hiring Decision Makers](https://www.westwoodone.com/blog/2025/09/22/audio-the-soundtrack-of-the-american-worker-is-the-ideal-platform-for-reaching-hiring-decision-makers/) - To profile hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. - [Automotive “Share Of Ear”: Across Auto Brands, AM/FM Radio Represents 56% Of All In-Car Tuning And A Whopping 85% Share Of In-Car Ad-Supported Audio](https://www.westwoodone.com/blog/2025/08/11/automotive-share-of-ear-across-auto-brands-am-fm-radio-represents-56-of-all-in-car-tuning-and-a-whopping-85-share-of-in-car-ad-supported-audio/) - For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study. - [Audio, The Soundtrack Of The American Worker, Is The Ideal Platform For Reaching Passive And Active Job Seekers](https://www.westwoodone.com/blog/2025/07/07/audio-the-soundtrack-of-the-american-worker-is-the-ideal-platform-for-reaching-passive-and-active-job-seekers/) - To analyze national employment trends and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in December 2024. 1,000 respondents were surveyed to explore the labor market. These findings were compared to similar studies conducted over the last seven years in 2018, 2021 and 2022. - [Advertiser Perceptions: Podcast Advertising Usage And Spending Intention Explode To Eleven-Year High Among Agencies And Marketers](https://www.westwoodone.com/blog/2025/06/30/advertiser-perceptions-podcast-advertising-usage-and-spending-intention-explode-to-eleven-year-high-among-agencies-and-marketers/) - The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an eleven-year high. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2025 Report](https://www.westwoodone.com/blog/2025/06/18/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-spring-2025-report/) - Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2025 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, connected TV's role in the space, and more. - [Audio Remains The Primary Mode Of Podcast Consumption Despite Growing Video Options, According To Brand New Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2025 Report](https://www.westwoodone.com/blog/2025/06/16/audio-remains-the-primary-mode-of-podcast-consumption-despite-growing-video-options-according-to-brand-new-cumulus-media-and-signal-hill-insights-podcast-download-spring-2025-repor/) - For the fourteenth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained Quantilope to conduct an in-depth study of 603 weekly podcast consumers from April 21- 30th 2025. Since 2017, two studies are conducted annually. The Spring 2025 report highlights trends from prior studies and examines topics such as platform preference, content trends, advertiser usage of podcast advertising, and more. - [10 Slides TV Doesn’t Want You To See](https://www.westwoodone.com/blog/2017/10/02/10-slides-tv-doesnt-want-you-to-see/) - Due to ad fraud, non-human views, and brand safety concerns, major advertisers like Procter & Gamble have begun to pull back their digital spend. These massive brands are now increasing their advertising spend in mass reach media like television. But TV audience erosion is causing real concerns for brands. - [Perception Vs. Reality: Agencies And Advertisers Underestimate AM/FM Radio Shares And Overestimate Pandora And Spotify Audiences, According To Advertiser Perceptions And Edison’s Q1 2025 “Share Of Ear”](https://www.westwoodone.com/blog/2025/06/02/perception-vs-reality-agencies-and-advertisers-underestimate-am-fm-radio-shares-and-overestimate-pandora-and-spotify-audiences-according-to-advertiser-perceptions-and-edisons-q1-2025/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Advertiser Perceptions is the gold standard measurement of advertiser sentiment. Here are the key findings from Edison’s Q1 2025 “Share of Ear” study. - [Tennis Reports On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases](https://www.westwoodone.com/blog/2025/04/21/tennis-reports-on-am-fm-radio-why-sports-play-by-play-listeners-are-more-engaged-than-the-tv-audience-and-more-likely-to-make-major-purchases/) - A new study reveals while tennis tournament reports and updates are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The AM/FM radio audience for tennis coverage is affluent and employed, passionate about sports, tennis engaged, and in the market for wide array of major purchases. - [What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed](https://www.westwoodone.com/blog/2024/07/22/what-steves-pest-control-of-columbia-missouri-can-teach-madison-avenue-about-how-advertising-really-works-the-secret-be-known-before-youre-needed/) - To understand the magnitude of the brand Steve’s Pest Control built with long-term advertising on AM/FM radio, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of 98 consumers in the Columbia-Jefferson City DMA in December 2023. - [ABX/RAB Radio Creative Wear-Out Study Validates Mark Ritson’s Conclusion That Consumers Don’t Get Tired Of Ads, Only Marketers Do](https://www.westwoodone.com/blog/2025/03/31/abx-rab-radio-creative-wear-out-study-validates-mark-ritsons-conclusion-that-consumers-dont-get-tired-of-ads-only-marketers-do/) - One of the most frequently asked questions the Radio Advertising Bureau receives on audio creative involves wear-out. Wear-out is defined as the point where creative testing declines from its peak due to message frequency fatigue. To explore whether wear-out is an issue, the Radio Advertising Bureau commissioned a study from ABX Advertising Benchmark Index, a global leader in creative testing, with half-a-million ads evaluated to date. - [Advertiser Perceptions: National Marketers Are Bullish On The Economy; New Product Launches Are At Record Highs And Ad Spend Will Increase](https://www.westwoodone.com/blog/2025/02/03/advertiser-perceptions-national-marketers-are-bullish-on-the-economy-new-product-launches-are-at-record-highs-and-ad-spend-will-increase/) - A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. The most recent studies were fielded in December 2024 and January 2025. - [Four New Findings About Podcast Advertising From Cumulus Media’s 2025 Audioscape](https://www.westwoodone.com/blog/2025/01/21/four-new-findings-about-podcast-advertising-from-cumulus-medias-2025-audioscape/) - Cumulus Media’s 2025 Audioscape report examines the latest podcast consumer trends from Edison Research’s Podcast Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report](https://www.westwoodone.com/blog/2024/12/05/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-fall-2024-report/) - Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report. The findings included insights on YouTube's place in podcast consumption and discovery, consumer preference for watchable podcasts, the importance of YouTube thumbnails, and more. - [YouTube Expands Its Lead As The #1 Platform For Podcasts, According To Brand New Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2024 Report](https://www.westwoodone.com/blog/2024/12/02/youtube-expands-its-lead-as-the-1-platform-for-podcasts-according-to-brand-new-cumulus-media-and-signal-hill-insights-podcast-download-fall-2024-report/) - In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across two years’ worth of studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S., hitting a new high of 34%. - [Edison Research’s Q3 2024 “Share Of Ear” Reveals AM/FM Radio is The Dominant Ad-Supported Audio Platform Across All Demographics; Plus Podcasts Hit Major Milestone Among Hispanics](https://www.westwoodone.com/blog/2024/11/18/edison-researchs-q3-2024-share-of-ear-reveals-am-fm-radio-is-the-dominant-ad-supported-audio-platform-across-all-demographics-plus-podcasts-hit-major-milestone-among-hispan/) - For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Each report is based on a four-quarter rolling average. The most recent Q3 2024 survey is comprised of Q4 2023, Q1 2024, Q2 2024, and Q3 2024. This analysis of the just released Q3 2024 data focuses on what advertisers care most about – ad-supported audio. - [AM/FM Radio Powers Tax Preparation Brand Advertising Effectiveness According To Four New Studies; Despite Spending 12X On TV Versus AM/FM Radio, Brand Familiarity Is Greater Among Heavy AM/FM Radio Listeners Than Among Heavy TV Viewers](https://www.westwoodone.com/blog/2024/09/23/am-fm-radio-powers-tax-preparation-brand-advertising-effectiveness-according-to-four-new-studies-despite-spending-12x-on-tv-versus-am-fm-radio-brand-familiarity-is-greater-among-heavy-am-fm-radio-li/) - The Cumulus Media | Westwood One Audio Active Group® fielded a series of studies to measure the impact of multiple tax preparation services’ AM/FM radio campaigns in 2024. - [What Ever Happened To Pandora? Edison’s Q2 2024 “Share Of Ear” Reveals Pandora’s Stunning Collapse And The Enduring Strength Of AM/FM Radio And Podcasts](https://www.westwoodone.com/blog/2024/09/09/what-ever-happened-to-pandora-edisons-q2-2024-share-of-ear-reveals-pandoras-stunning-collapse-and-the-enduring-strength-of-am-fm-radio-and-podcasts/) - For the last ten years, Edison Research’s quarterly “Share of Ear” study has been the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. This analysis of the just released Q2 2024 data focuses on what advertisers care about – ad-supported audio. - [New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos](https://www.westwoodone.com/blog/2024/08/26/new-knit-podcast-consumer-study-podcast-audiences-have-an-appetite-for-new-podcasts-and-want-relevant-topics-and-humor-in-podcast-promos/) - The Cumulus Media | Westwood One Audio Active Group® presented a keynote last Thursday along with Amplifi Media and System1. The topic of the discussion was “Unleashing the Power of Effective Audio Promos” and included findings from a study conducted in partnership with Knit, a survey platform that collects video responses. - [Keynote: Unleashing the Power of Effective Audio Promos](https://www.westwoodone.com/blog/2024/08/14/keynote-unleashing-the-power-of-effective-audio-promos/) - Amplifi Media has teamed up with Cumulus Media and System1. We’re unveiling brand new research and seven proven strategies to supercharge your podcast cross-promotion. - [Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV](https://www.westwoodone.com/blog/2024/08/12/adelaide-attentiveness-measurement-1000-of-am-fm-radio-ads-require-2635-worth-of-facebook-ads-to-achieve-the-same-level-of-attention-audio-platforms-generate-nearly-the-same-attentiveness-as-tv/) - The Advertising Research Foundation defines advertising attention as “the degree to which those exposed to the advertising are focused on it.” Adelaide measures how ads on media platforms get noticed, hold attention, and impact memory. - [Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio](https://www.westwoodone.com/blog/2024/08/05/automotive-share-of-ear-across-car-brands-am-fm-radio-represents-60-all-in-car-tuning-and-a-whopping-86-share-of-in-car-ad-supported-audio/) - For the second year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study. - [Using Audio For Advertising](https://www.westwoodone.com/blog/2024/07/29/using-audio-for-advertising/) - A long-held perception is that sight is needed to create product identity. The following is a framework that was used to talk about the role of media in different situations. It ties into how audio can work with a well-thought-out product. - [The 24%-18%-58% Rule And A Major New Study Reveal Audio Is A Major ROI Driver](https://www.westwoodone.com/blog/2024/04/29/the-24-18-58-rule-and-a-major-new-study-reveal-audio-is-a-major-roi-driver/) - Profit Ability 2: The New Business Case for Advertising, a significant new study on marketing effectiveness from measurement firms Gain Theory and Ebiquity, along with media agencies EssenceMediacom, Mindshare, and Wavemaker UK, was released last week. The study reveals how advertising drives profit over time. - [YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report](https://www.westwoodone.com/blog/2024/07/08/youtubes-growth-as-a-podcast-power-player-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-spring-2024-report/) - In 2021, YouTube was the third most accessed destination for podcasts. In 2022, it tied Spotify as the platform used most among weekly podcast listeners. Now across three studies in 2023 and 2024, YouTube has pulled away from the pack and leads as the most used podcast audience platform in the U.S. - [Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads](https://www.westwoodone.com/blog/2024/06/17/advertiser-perceptions-advertisers-would-pay-16-extra-for-in-car-visual-displays-that-sync-to-am-fm-radio-ads/) - According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and advertisers say they are interested in the ability to display visuals on in-car radio displays that sync to AM/FM radio ads. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report](https://www.westwoodone.com/blog/2024/06/07/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-spring-2024-report/) - Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2024 Report. The findings included insights on co-listening, consumption of back episodes, and YouTube's place in podcast discovery. - [Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report](https://www.westwoodone.com/blog/2024/06/03/podcast-consumption-is-undercounted-due-to-co-listening-according-to-the-latest-cumulus-media-and-signal-hill-insights-podcast-download-spring-2024-report/) - For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast consumers from April 19-24, 2024. Two studies are conducted annually. The Spring 2024 Report highlights trends from prior studies and examines topics such as co-listening, platform preference, content trends, perceptions of brand safety and content appropriateness, and more. - [Webinar Video: What Women Want 2024](https://www.westwoodone.com/blog/2024/05/16/webinar-video-what-women-want-2024/) - Alan Burns & Associates and the Cumulus Media | Westwood One Audio Active Group® hosted a webinar yesterday highlighting key findings from the latest installment of the "What Women Want" report. - [Case Study: Meal Kit Delivery Service That Built Their Brand With Podcast Advertising Finds AM/FM Radio Can Expand Their Business](https://www.westwoodone.com/blog/2022/06/06/case-study-meal-kit-delivery-service-that-built-their-brand-with-podcast-advertising-finds-am-fm-radio-can-expand-their-business/) - The Cumulus Media | Westwood One Audio Active Group® commissioned The Harris Poll to utilize their brand tracker platform to understand the performance of a leading meal kit delivery service’s advertising. - [Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release According to Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report](https://www.westwoodone.com/blog/2024/02/12/podcast-consumers-engage-with-social-media-and-listen-to-episodes-within-a-day-of-release-according-to-cumulus-media-and-signal-hill-insights-podcast-download-fall-2023-report/) - For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is how engaged podcast consumers are with podcasts and hosts, from following them on social media to how quickly they listen to a podcast after release. - [New Study: AM/FM Radio Advertising Generates Significant Sales And Profit Growth Reports Peter Field, Godfather Of Marketing Effectiveness](https://www.westwoodone.com/blog/2024/01/22/new-study-am-fm-radio-advertising-generates-significant-sales-and-profit-growth-reports-peter-field-godfather-of-marketing-effectiveness/) - Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It - 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI. - [Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report: Podcast Consumers Prefer Funny And Entertaining Ads But Mostly Hear Dry Feature/Benefit Ads](https://www.westwoodone.com/blog/2024/01/16/podcast-ad-creative-disconnect-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-fall-2023-report-podcast-consumers-prefer-funny-and-entertaining-ads-but-mostly-h/) - For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023. The Fall 2023 Report highlights trends from prior studies and examines topics such as co-listening among parents with children, consumer reaction to podcast ads, and perceptions of brand safety and content appropriateness. Today, the focus is on podcast advertising. - [Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down](https://www.westwoodone.com/blog/2023/12/11/edison-q3-2023-share-of-ear-am-fm-in-car-listening-surges-to-pre-pandemic-norms-spoken-word-grows-to-highest-level-and-pandora-and-spotify-are-down/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Since “Share of Ear” has been running continuously since 2015, it affords an opportunity to examine an eight-year view of American audio usage. - [YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report](https://www.westwoodone.com/blog/2023/12/04/youtubes-growth-as-a-podcast-power-player-revealed-in-cumulus-media-and-signal-hill-insights-podcast-download-fall-2023-report/) - For the eleventh edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers from October 13-19, 2023. Two studies are conducted annually. The Fall 2023 Report highlights trends from prior studies and examines topics such as platform preference, content trends, perceptions of brand safety and content appropriateness, and more. - [Webinar Video: Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report](https://www.westwoodone.com/blog/2023/12/08/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-fall-2023-report/) - Yesterday the Cumulus Podcast Network hosted a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2023 Report. The findings focused on YouTube's dominance as a podcast platform and the latest on watchable podcasts. - [System1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness](https://www.westwoodone.com/blog/2023/11/20/system1-new-study-reveals-how-audio-personalities-drive-advertising-effectiveness/) - It is commonly accepted wisdom that a talent read by a podcast host or AM/FM radio personality drives powerful brand impact and sales effect. Now, a new study from System1, the creative effectiveness measurement leader, uncovers how talent reads impact a brand’s market share and short-term sales effect. - [Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee](https://www.westwoodone.com/blog/2023/11/13/less-is-more-reduce-audio-ad-copy-word-count-and-improve-effectiveness-according-to-colourtexts-jason-brownlee/) - Several firms recently collaborated to produce a first of its kind study that examined thousands of campaigns. Audiotrack is a UK audio distribution service that sends ads from creative agencies to audio publishers. Audiotrack delivers audio ads to all UK and Republic of Ireland radio stations, digital streaming, and podcast platforms. Colourtext, a leading media analysis firm, examined over 10,000 campaigns that aired between 2019 and 2021. The study revealed the lower the audio word count per minute, the greater the brand standout, which in turn increases campaign web response. - [Upwave Brand Effect Study For E-Commerce Retailer Reveals Podcast And AM/FM Radio Streaming Campaign Increased Familiarity, Brand Perceptions, Consideration, And Purchase Intent](https://www.westwoodone.com/blog/2023/10/09/upwave-brand-effect-study-for-e-commerce-retailer-reveals-podcast-and-am-fm-radio-streaming-campaign-increased-familiarity-brand-perceptions-consideration-and-purchase-intent/) - An e-commerce retailer promoted its brand using AM/FM radio streaming and a sponsorship of the Katy Perry narrated Elizabeth the First, the podcast about the outsized life and career of movie star Elizabeth Taylor. The six-month campaign ran from October 2022 to April 2023. The Cumulus Media | Westwood One Audio Active Group® retained Upwave, a leader in online brand effect measurement, to study the campaign. - [Why AM/FM Radio Is A Great Place To Promote Podcasts](https://www.westwoodone.com/blog/2023/09/25/why-am-fm-radio-is-a-great-place-to-promote-podcasts/) - To understand the ability of AM/FM radio promos to drive awareness, interest, and tune in for podcasts, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study of Cumulus Media radio listeners. - [SUBWAY CMO On Why Radio Personalities Can Sell](https://www.westwoodone.com/blog/2015/06/10/subway-cmo-on-why-radio-personalities-can-sell/) - Congrats to SUBWAY on earning the title of 2015 Marketer of the Year at this year's Radio Mercury Awards. CMO Tony Pace talks about how the company uses personality endorsements within radio programming such as the NFL. - [First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners: AM/FM Radio Represents 60% All In-Car Tuning And 85% Of In-Car Ad-Supported Audio](https://www.westwoodone.com/blog/2023/09/05/first-ever-auto-brand-share-of-ear-reveals-listening-among-car-owners-am-fm-represents-60-all-in-car-tuning-and-85-of-in-car-ad-supported-audio/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. “Share of Ear” can report audio time use among auto brands’ drivers. Since the inception of the study in 2014, Edison has asked, "What is the model year and brand of your primary car or truck – that is, the one vehicle you spend the most time driving or riding as a passenger?” - [“Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers](https://www.westwoodone.com/blog/2023/08/28/share-of-ear-q2-2023-podcasts-and-am-fm-radio-represent-the-vast-majority-of-time-on-the-u-s-ad-supported-audio-clock-podcast-growth-surge-continues-and-spotify/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2023 report. - [Advertiser Perceptions: Podcast Advertising Consideration And Spending Intention Grow To Nine-Year High Among Agencies And Marketers](https://www.westwoodone.com/blog/2023/08/21/advertiser-perceptions-podcast-advertising-consideration-and-spending-intention-grow-to-nine-year-high-among-agencies-and-marketers/) - In advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group® commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For the last nine years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest study, conducted in June 2023 with 302 marketers and media agencies, reveals advertiser/agency interest in podcasting has reached a nine-year high. - [Edison’s “Share Of Ear” Q1 2023: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, AM/FM Radio Dominates Ad-Supported Time Spent, And Voters Spend Their Ad-Supported Audio Time With AM/FM Radio](https://www.westwoodone.com/blog/2023/07/17/edisons-share-of-ear-q1-2023-streaming-is-now-20-of-am-fm-radio-listening-podcasts-have-surged-am-fm-radio-dominates-ad-supported-time-spent-and-voters-spend-their-ad-su/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q1 2023 report. - [Audio, Brand Building, And Emotion Were Hot Topics At The 2019 ANA Masters Of Marketing Conference](https://www.westwoodone.com/blog/2019/10/07/audio-brand-building-and-emotion-were-hot-topics-at-the-2019-ana-masters-of-marketing-conference/) - Over 3,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers, where they gathered to hear from the Chief Marketing Officers of some of the most respected and innovative brands. Here are a few of the key takeaways from the conference. - [Memories Generate Sales, Not Clicks: Why Creating Future Demand Is The Key To Revenue And Profit Growth](https://www.westwoodone.com/blog/2023/06/26/memories-generate-sales-not-clicks-why-creating-future-demand-is-the-key-to-revenue-and-profit-growth/) - What are the two most important jobs of an advertiser? According to James Hurman, marketing needs to convert existing demand and create future demand. - [Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2022 Report: Podcast Listeners Have Few Concerns Over Brand Safety And Prefer Funny Host Reads](https://www.westwoodone.com/blog/2022/12/12/cumulus-media-and-signal-hill-insights-podcast-download-fall-2022-report-podcast-listeners-have-few-concerns-over-brand-safety-and-prefer-funny-host-reads/) - For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October 2022. Today's highlights from the report focus on podcast advertising. - [AM/FM Radio Works For Personal Care Brands: New Bar Soap Case Study Reveals Lift In Ad Recall While Creative Test Shows AM/FM Radio Ads Work As Well As TV Ads For A Fraction Of The CPM](https://www.westwoodone.com/blog/2023/01/23/am-fm-radio-works-for-personal-care-brands-new-bar-soap-case-study-reveals-lift-in-ad-recall-while-creative-test-shows-am-fm-radio-ads-work-as-well-as-tv-ads-for-a-fraction-of-the-cpm/) - To further understand the personal care category and the impact of an AM/FM radio campaign on awareness and brand images of bar soap, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to conduct a study in December 2019 through January 2020. Here are the key findings. - [Edison’s “Share Of Ear” Q4 2022: Streaming Is Now 20% Of AM/FM Radio Listening, Podcasts Have Surged, And AM/FM Radio Dominates Ad-Supported Time Spent](https://www.westwoodone.com/blog/2023/03/06/edisons-share-of-ear-q4-2022-streaming-is-now-20-of-am-fm-radio-listening-podcasts-have-surged-and-am-fm-radio-dominates-ad-supported-time-spent/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q4 2022 report. - [Webinar Video: Cumulus Media And Signal Hill Insights' Podcast Download - Spring 2022 Report](https://www.westwoodone.com/blog/2022/05/19/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-spring-2022-report/) - Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report. - [Upwave Brand Effect Case Study: Cumulus AM/FM Radio Station Stream Takeover Grows Awareness, Ad Recall, And Purchase Intent For A Shoe Brand](https://www.westwoodone.com/blog/2023/04/10/upwave-brand-effect-case-study-cumulus-am-fm-radio-station-stream-takeover-grows-awareness-ad-recall-and-purchase-intent-for-a-shoe-brand/) - Since 2016, AM/FM radio audio streaming has grown to be a major media channel available for marketers and brands. Two recent studies from Edison Research both reveal streaming’s strength in reach and time spent listening. Plus, a new Upwave brand effect study reveals how an AM/FM radio streaming campaign worked for a shoe brand. - [Two Slides Every Marketer Needs To Have And Why Brands Should Put 5% Of Their Digital Budgets Into Podcasts: Audio Streaming And Podcast Audiences From Edison Research’s Infinite Dial 2023](https://www.westwoodone.com/blog/2023/03/27/two-slides-every-marketer-needs-to-have-audio-streaming-and-podcast-audiences-from-edison-researchs-infinite-dial-2023/) - A few weeks ago, Edison Research released their annual Infinite Dial study. For marketers, the most compelling aspect of the study highlighted audio streaming and podcast audiences. The Cumulus Media | Westwood One Audio Active Group® has summarized the most crucial data on the U.S. audio streaming and podcast audiences into two slides. - [Edison’s “Share Of Ear” Q3 2022: AM/FM Radio Streaming Listening Surges, Now 20% Bigger Than Ad-Supported Spotify And Pandora Combined, And Podcast Audiences Explode](https://www.westwoodone.com/blog/2022/11/21/edisons-share-of-ear-q3-2022-am-fm-radio-streaming-listening-surges-now-20-bigger-than-ad-supported-spotify-and-pandora-combined-and-podcast-audiences-explode/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Here are the findings of the just released Q3 2022 report. - [Supercharge Advertising Impact With Emotion-Based Brand Building Creative Campaigns](https://www.westwoodone.com/blog/2022/05/31/supercharge-advertising-impact-with-emotion-based-brand-building-creative-campaigns/) - There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands. - [The Podcast Download: Speed Listening, Ad Loads, And Subscription Models](https://www.westwoodone.com/blog/2017/12/11/the-podcast-download-speed-listening-ad-loads-and-subscription-models/) - Westwood One recently commissioned The Podcast Download Fall 2017 Report in order to understand the advertising environment around podcast content. The results were presented by Westwood One at the Interactive Advertising Bureau’s Podcast Upfront event in New York City. Here are the key findings. - [New Advertiser And Consumer Studies On Media Attentiveness And Ad Skipping From The CUMULUS MEDIA | Westwood One Audio Active Group®](https://www.westwoodone.com/blog/2022/02/28/new-advertiser-and-consumer-studies-on-media-attentiveness-and-ad-skipping-from-the-cumulus-media-westwood-one-audio-active-group/) - The Media Attentiveness and Ad Skipping Report incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms. - [“Share Of Ear” Q2 2022: A Five-Year Look Back Reveals Podcast Shares Have Tripled And AM/FM Streaming Has Doubled In Share, Beating Pandora Two To One](https://www.westwoodone.com/blog/2022/08/22/share-of-ear-q2-2022-a-five-year-look-back-reveals-podcast-shares-have-tripled-and-am-fm-streaming-has-doubled-in-share-beating-pandora-two-to-one/) - Edison Research’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. Edison Research surveys 4,000 Americans to measure daily reach and time spent for all forms of audio. These are the key findings from the Q2 2022 release. - [Don't Miss The Podcast Download Webinar Featuring Exclusive Podcast Insights Presented By Cumulus Media And Signal Hill Insights](https://www.westwoodone.com/blog/2022/11/28/dont-miss-the-podcast-download-webinar-featuring-exclusive-podcast-insights-presented-by-cumulus-media-and-signal-hill-insights/) - This Wednesday, Cumulus Media and Signal Hill Insights will be presenting findings from the latest Podcast Download - Fall 2022 Report in an exclusive webinar. Don't miss your chance to sign up! - [Audio Has A Prominent Role At The Association Of National Advertisers Masters Of Marketing Conference Where CMOs Demonstrated That Diverse And Emotional Creative Generate Powerful Sales Effect](https://www.westwoodone.com/blog/2022/10/31/audio-has-a-prominent-role-at-the-association-of-national-advertisers-masters-of-marketing-conference-where-cmos-demonstrated-that-diverse-and-emotional-creative-generate-powerful-sales-effec/) - Over 2,000 attendees were present last week in Orlando for the Masters of Marketing conference held by the Association of National Advertisers where they gathered to hear from the Chief Marketing Officers of some of the world’s most respected and innovative brands. - [Passive Job Seekers Outnumber Active Job Seekers Two To One; Companies Can Reach Them And Hiring Managers With Audio, The Soundtrack Of The American Worker](https://www.westwoodone.com/blog/2022/10/17/passive-job-seekers-outnumber-active-job-seekers-two-to-one-companies-can-reach-them-and-hiring-managers-with-audio-the-soundtrack-of-the-american-worker/) - To analyze the national employment ecosystem and profile job seekers and hiring decision makers, the Cumulus Media | Westwood One Audio Active Group® commissioned MARU/Matchbox to field a study in July 2022. 1,000 respondents were surveyed to explore the labor market. - [Sales Event “Valley Of Death”: How To Restore Revenue Growth When Performance Marketing Falters](https://www.westwoodone.com/blog/2022/08/29/sales-event-valley-of-death-how-to-restore-revenue-growth-when-performance-marketing-falters/) - For some advertisers, the primary marketing strategy is “buy now,” a relentless series of sales events and promotions. Ad copy is rational, product and price focused, with limited time offers. Some call this “performance marketing” or “converting existing demand.” The goal is to target people who are in the market. - [Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV](https://www.westwoodone.com/blog/2022/05/23/two-new-studies-reveal-growing-interest-in-cryptocurrency-investing-podcast-and-am-fm-radio-listeners-over-index-on-crypto-and-the-optimal-media-plan-allocation-is-43-social-37-audio-and-19-tv/) - Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group® reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments. - [Podcast Watching - What You Need To Know: Join Us For The Podcast Download Webinar Presented By Cumulus Media And Signal Hill Insights](https://www.westwoodone.com/blog/2022/05/16/podcast-watching-what-you-need-to-know-join-us-for-the-podcast-download-webinar-presented-by-cumulus-media-and-signal-hill-insights/) - Cumulus Media and Signal Hill Insights' Podcast Download - Spring 2022 Report will give brands the chance to look at podcast consumers like never before with a special focus on podcast watchers. - [Six Head Snappers From Edison Research’s 2022 Infinite Dial Study](https://www.westwoodone.com/blog/2022/03/28/six-head-snappers-from-edison-researchs-2022-infinite-dial-study/) - Here are six surprising findings from Edison’s recently released Infinite Dial study of 1,502 Americans, 12 years and older, surveyed in January 2022. - [New Study: Major Personalities Generate Significant Incremental Reach For Marketers Who Advertise On Both AM/FM Radio And Podcasts; Dan Bongino Leads In Awareness And Favorability Among New National Talk Shows Launched In 2021](https://www.westwoodone.com/blog/2022/03/24/new-study-major-personalities-generate-significant-incremental-reach-for-marketers-who-advertise-on-both-am-fm-radio-and-podcasts-dan-bongino-leads-in-awareness-and-favorability-among-new-national-t/) - To understand which platforms audiences use to listen to major national talk personalities, Westwood One retained MARU/Matchbox to survey 1,501 U.S. adults 18+ on their listening habits to major national personalities in February 2022. - [Key Takeaways From Last Week’s Association of National Advertisers Media Conference](https://www.westwoodone.com/blog/2022/03/09/key-takeaways-from-last-weeks-association-of-national-advertisers-media-conference/) - Last week, 300 media executives from America’s largest and most respected advertisers attended the 2022 Association of National Advertisers (ANA) Media Conference. Another 700 attendees participated virtually. Here are some of the key takeaways. - [Branded Podcasts: Who’s Creating Them And Best Practices For Getting Them Right](https://www.westwoodone.com/blog/2022/01/31/branded-podcasts-whos-creating-them-and-best-practices-for-getting-them-right/) - What do marketers and agencies think about branded podcasts? New data from Advertiser Perceptions shows the future of branded podcasts is bright. Plus, best practices from podcast expert Steve Goldstein for advertisers considering getting into the world of branded podcasts. - [Webinar Video: CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report](https://www.westwoodone.com/blog/2021/12/08/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-fall-2021-report/) - Yesterday, the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Fall 2021 Report. - [CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Fall 2021 Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share](https://www.westwoodone.com/blog/2021/12/06/cumulus-media-and-signal-hill-insights-podcast-download-fall-2021-report-platform-wars-heat-up-as-spotify-is-now-the-leading-listening-destination-and-the-big-three-apple-podcasts/) - For the seventh edition of our Podcast Download series, CUMULUS MEDIA | Westwood One and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 600 weekly podcast listeners in October 2021. The Fall 2021 report highlights trends from prior studies as well as examining new topics such as the emerging array of social audio platforms. - [Edison’s “Share Of Ear” Q3 2021 Five-Year Report Card: Pandora Collapses, Spotify Stagnates, Podcasts Soar, AM/FM Radio Dominates, And AM/FM Radio Streaming Is Up 2X](https://www.westwoodone.com/blog/2021/11/29/edisons-share-of-ear-q3-2021-five-year-report-card-pandora-collapses-spotify-stagnates-podcasts-soar-am-fm-radio-dominates-and-am-fm-radio-streaming-is-up-2x/) - Edison’s quarterly “Share of Ear” study is the authoritative examination of American audio time use. The just-released Q3 2021 report provides an opportunity to look back over five years to understand the shifts in U.S. listening. - [Why Advertise In Podcasts? According To The Westwood One 2021 Audioscape, Podcasts Are Number One In Media Attentiveness](https://www.westwoodone.com/blog/2021/09/16/why-advertise-in-podcasts-according-to-the-westwood-one-2021-audioscape-podcasts-are-number-one-in-media-attentiveness/) - Podcast listeners are a desirable group of consumers who spend a lot of their time with audio. According to the latest Westwood One 2021 Audioscape findings, podcast listeners are also highly attentive, warranting high CPMs for the medium. - [Advertiser Perceptions: Podcast Advertising Consideration And Intention Grow Among Agencies And Brands](https://www.westwoodone.com/blog/2021/09/09/advertiser-perceptions-podcast-advertising-consideration-and-intention-grow-among-agencies-and-brands/) - CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. The findings, included in the Westwood One 2021 Audioscape, show that advertiser interest in podcasting is higher than ever. - [The Westwood One 2021 Audioscape: Podcast Listeners Are Super Fans Of Audio](https://www.westwoodone.com/blog/2021/09/03/the-westwood-one-2021-audioscape-podcast-listeners-are-super-fans-of-audio/) - According to the Westwood One 2021 Audioscape, the podcast audience is young, employed, educated and upscale. According to Edison Research’s Q2 2021 “Share of Ear,” they are also super fans of audio. - [7 Key Insights From Edison Research’s “Share Of Ear” Q2 2021: AM/FM Radio, Spotify, Pandora, And Podcast Audiences](https://www.westwoodone.com/blog/2021/08/02/7-key-insights-from-edison-researchs-share-of-ear-q2-2021-am-fm-radio-spotify-pandora-and-podcast-audiences/) - The recently released Q2 2021 edition of Edison Research’s “Share of Ear,” the gold standard audio time use study, contains seven key audio insights. - [Sonic Brands: How Strongly Do Consumers Associate Audio Logos With Brands?](https://www.westwoodone.com/blog/2021/07/06/sonic-brands-how-strongly-do-consumers-associate-audio-logos-with-brands/) - Veritonic, the audio intelligence company, measures, scores, and benchmarks all manner of audio content: voices, music, ads and audio logos. In their recently released fifth annual Audio Logo Index study, Veritonic evaluated over a hundred of the top consumer brands audio logos. One of the key findings? An audio logo has to say the name of the brand and have melody. - [Webinar Video: CUMULUS MEDIA And Signal Hill Insights’ Podcast Download – Spring 2021 Report](https://www.westwoodone.com/blog/2021/05/21/webinar-video-cumulus-media-and-signal-hill-insights-podcast-download-spring-2021-report/) - This week the Cumulus Podcast Network presented a webinar highlighting key findings from CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report. - [CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report: Podcast Listening Bolstered By Pandemic, Subscription Services And Clubhouse Cause A Stir, And Listeners Continue To Appreciate Ads In Brand New Podcast Listeners Study](https://www.westwoodone.com/blog/2021/05/11/cumulus-media-and-signal-hill-insights-podcast-download-spring-2021-report-podcast-listening-bolstered-by-pandemic-subscription-services-and-clubhouse-cause-a-stir-and-listeners/) - CUMULUS MEDIA, in partnership with Signal Hill Insights, is excited to release CUMULUS MEDIA and Signal Hill Insights’ Podcast Download – Spring 2021 Report, a comprehensive evaluation incorporating several studies that examine podcast audience and advertiser trends over the past five years. - [As The Economy Recovers And The Labor Force Tightens, Passive Job Seekers Outnumber Active Job Seekers Four To One; Companies Can Reach Them With Audio, The Soundtrack Of The American Worker](https://www.westwoodone.com/blog/2021/05/03/as-the-economy-recovers-and-the-labor-force-tightens-passive-job-seekers-outnumber-active-job-seekers-four-to-one-companies-can-reach-them-with-audio-the-soundtrack-of-the-american-worker/) - To analyze the national employment ecosystem and profile the passive job seeker, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to field a study to explore changes in the labor market since the onset of the COVID-19 pandemic. - [Westwood One | Magellan AI Podcast Advertising Analysis Shows Podcasts Are Pandemic Proof: After Modest Dip In April, Ad Volumes Roar Back In Q3 2020](https://www.westwoodone.com/blog/2021/01/25/westwood-one-magellan-ai-podcast-advertising-analysis-shows-podcasts-are-pandemic-proof-after-modest-dip-in-april-ad-volumes-roar-back-in-q3-2020/) - With podcast listening up, are podcast advertisers similarly growing their investments? CUMULUS MEDIA | Westwood One partnered with Magellan AI to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q3 2020. - [Westwood One 2021 Audioscape: 5 Things To Know About The Podcast Audience](https://www.westwoodone.com/blog/2021/01/11/westwood-one-2021-audioscape-5-things-to-know-about-the-podcast-audience/) - While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasting is an area that has been experiencing significant adoption growth. The just-released Westwood One 2021 Audioscape looks at podcast consumer trends using data from Edison’s Q3 2020 “Share of Ear” Report. - [New CUMULUS MEDIA | Westwood One And Horizon Media Study: Why Artificial Fan Noise Increases Ad Receptivity At Live Sporting Events](https://www.westwoodone.com/blog/2020/12/21/new-cumulus-media-westwood-one-and-horizon-media-study-why-artificial-fan-noise-increases-ad-receptivity-at-live-sporting-events/) - To learn what sports fans thought about fan noise, as well as to ask about their other sports opinions in a year unlike any other, CUMULUS MEDIA | Westwood One and Horizon Media commissioned MARU/Matchbox to execute a study. - [Edison Research’s “Share Of Ear” Q3 2020: In-Car Audiences Rebound, Brands And Agencies Overestimate Pandora/Spotify Audiences, AM/FM Radio Dominates Ad-Supported Media, And Podcast Audiences Surge](https://www.westwoodone.com/blog/2020/11/09/edison-researchs-share-of-ear-q3-2020-in-car-audiences-rebound-brands-and-agencies-overestimate-pandora-spotify-audiences-am-fm-radio-dominates-ad-supported-media-and-po/) - Edison Research recently released the Q3 2020 “Share of Ear” report, the media industry’s go-to for understanding how Americans consume audio each day. Here are the key findings. - [Auto Aftermarket Retailers: The Impact Of Amazon And Online Shopping And Why AM/FM Radio Is The Ideal Marketing Platform](https://www.westwoodone.com/blog/2020/09/28/auto-aftermarket-retailers-the-impact-of-amazon-and-online-shopping-and-why-am-fm-radio-is-the-ideal-marketing-platform/) - CUMULUS MEDIA | Westwood One completed the third annual study of the auto aftermarket category conducted by MARU/Matchbox to determine the current state of America’s auto parts retailers. - [Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising](https://www.westwoodone.com/blog/2020/09/11/westwood-ones-podcast-download-fall-2020-report-platform-wars-are-heating-up-audiences-are-pandemic-proof-women-represent-the-majority-of-newly-arrived-listeners-and-audiences-e/) - Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends. - [Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels](https://www.westwoodone.com/blog/2020/09/03/advertiser-perceptions-brand-agency-podcast-advertising-consideration-and-intention-soar-to-record-levels/) - CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey. - [Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back](https://www.westwoodone.com/blog/2020/08/31/westwood-one-magellan-ai-podcast-advertising-analysis-pandemic-proof-after-modest-dip-in-april-ad-volumes-quickly-surge-back/) - CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings. - [IAB: Podcast Ad Revenues Surge Through 2020, Paving The Way For $1.1 Billion In 2021](https://www.westwoodone.com/blog/2020/07/20/iab-podcast-ad-revenues-surge-through-2020-paving-the-way-for-1-1-billion-in-2021/) - Last week, the Interactive Advertising Bureau (IAB) and the accounting firm PricewaterhouseCoopers (PwC) released their annual podcast advertising revenue report. Here are the highlights. - [Five Strategies For Podcasters: Using Apple Metrics In The Age Of COVID-19](https://www.westwoodone.com/blog/2020/05/18/five-strategies-for-podcasters-using-apple-metrics-in-the-age-of-covid-19/) - In the age of COVID-19, the need for metrics to attract podcast audiences and advertisers is more important than ever. Here are five data-based strategies for podcast creators to develop compelling content. - [Westwood One Live Access: Suzanne Grimes Speaks With Thought Leaders About The COVID-19 Pandemic](https://www.westwoodone.com/blog/2020/05/11/westwood-one-live-access-suzanne-grimes-speaks-with-thought-leaders-about-the-covid-19-pandemic/) - Earlier today, Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One, hosted some of the most preeminent and, at times, provocative voices in America -- all heard on Westwood One -- to reveal what is going on behind the scenes with the COVID-19 pandemic. - [What Does The Pandemic Mean For Ad Creative And Marketing Plans? Several New Studies Offer Strategies](https://www.westwoodone.com/blog/2020/05/04/what-does-the-pandemic-mean-for-ad-creative-and-marketing-plans-several-new-studies-offer-strategies/) - To understand current consumer reactions to advertising creative, we consulted some of the experts in marketing effectiveness and leading creative evaluation firms for insights and recommended strategies for local retailers and national brands. Here are the takeaways. - [Westwood One | Magellan AI Podcast Advertising Analysis: Number of Podcast Ads Surge +25% Powered By Episode Increases, Brand Ads Up, Average Ads Per Podcast Increase Only Slightly](https://www.westwoodone.com/blog/2020/04/27/westwood-one-magellan-ai-podcast-advertising-analysis-number-of-podcast-ads-surge-25-powered-by-episode-increases-brand-ads-up-average-ads-per-podcast-increase-only-slightly/) - CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. Here are the key takeaways. - [New Study: The State Of The American Worker, March 13-15, 2020](https://www.westwoodone.com/blog/2020/03/17/new-study-the-state-of-the-american-worker-march-13-15-2020/) - How has the outbreak of the Coronavirus shifted the American workforce? Here are the key findings from a national study conducted to understand how American work habits have been altered. - [The Westwood One 2020 Audioscape: Podcasting’s Continued Growth Plus Listener Trends, Including The Dominance Of Talk And Personality Content And Smart Speaker Usage](https://www.westwoodone.com/blog/2020/03/09/the-westwood-one-2020-audioscape-podcastings-continued-growth-plus-listener-trends-including-the-dominance-of-talk-and-personality-content-and-smart-speaker-usage/) - The just-released Westwood One 2020 Audioscape looks at podcast consumer trends using data from Edison’s “Share of Ear” Report from Q3 2019. Here’s where podcasting stands today. - [What Podcast Sellers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue](https://www.westwoodone.com/blog/2020/03/02/what-podcast-sellers-say-is-needed-to-achieve-2-billion-in-podcast-ad-revenue/) - Executives from all parts of the podcast ecosystem completed an online survey on measurement, attribution, ad tech, and what’s needed for podcasting to become a $2 billion advertising medium. Several weeks ago we reviewed the advertisers/agency sentiments. Now we turn our attention to podcast sellers. - [Westwood One 2020 Audioscape: What’s Trending With Smart Speakers?](https://www.westwoodone.com/blog/2020/02/24/westwood-one-2020-audioscape-whats-trending-with-smart-speakers/) - With such a prominent place in the media landscape, smart speakers are a major part of the Westwood One 2020 Audioscape, a report that utilizes Edison Research’s Q3 2019 “Share of Ear” data to discuss audio trends. Here are some of the smart speaker takeaways uncovered. - [What Agencies And Advertisers Say Is Needed To Achieve $2 Billion In Podcast Ad Revenue](https://www.westwoodone.com/blog/2020/02/07/what-agencies-and-advertisers-say-is-needed-to-achieve-2-billion-in-podcast-ad-revenue/) - As podcast sellers, advertisers, and agencies assemble in Los Angeles this week for the Podfront LA 2020 event and the Podcast Movement: Evolutions conference, Westwood One is releasing a brand new study of advertisers and agencies. Here are the findings, including what's needed for podcasting to become a $2B advertising medium. - [Pharmaceutical Case Study: AM/FM Radio Campaign Lifts Awareness And Drives Surge In Likelihood To Take Action](https://www.westwoodone.com/blog/2020/02/03/pharmaceutical-case-study-am-fm-radio-campaign-lifts-awareness-and-drives-surge-in-likelihood-to-take-action/) - With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results. - [Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images](https://www.westwoodone.com/blog/2020/01/13/case-study-am-fm-radio-helps-launch-new-financial-brand-with-boosts-in-awareness-consideration-usage-and-brand-images/) - To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings. - [Rideshare Giants Uber And Lyft Find Ideal Customer Base In AM/FM Radio Listeners](https://www.westwoodone.com/blog/2019/10/21/rideshare-giants-uber-and-lyft-find-ideal-customer-base-in-am-fm-radio-listeners/) - To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies. - [Agencies And Marketers Discussing And Using Podcast Advertising More Than Ever In Latest 2019 Advertiser Perceptions Report](https://www.westwoodone.com/blog/2019/10/14/agencies-and-marketers-discussing-and-using-podcast-advertising-more-than-ever-in-latest-2019-advertiser-perceptions-report/) - In September 2015, Westwood One commissioned Advertiser Perceptions to survey agencies and marketers about podcast advertising. Each year since then, brand and agency podcast sentiment has been tracked. Here are the results of the latest survey. - [Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers](https://www.westwoodone.com/blog/2019/09/23/brand-building-am-fm-radio-campaigns-are-key-as-auto-parts-shoppers-shift-to-direct-to-consumer-retailers/) - As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year. - [Westwood One Becomes First National Audio Platform to Select LeadsRx Attribution for Cross-Channel Advertiser Measurement](https://www.westwoodone.com/blog/2019/09/18/westwood-one-becomes-first-national-audio-platform-to-select-leadsrx-attribution-for-cross-channel-advertiser-measurement/) - Westwood One has chosen to partner with LeadsRx to power Westwood One’s attribution measurement as the first national audio platform to use LeadsRx attribution software to provide a comprehensive, quantitative analysis of how audio advertising drives advertiser search and site traffic. - [AM/FM Radio Streaming Profile: Younger, More Female, And Mostly In Home DMA](https://www.westwoodone.com/blog/2019/09/09/am-fm-radio-streaming-profile-younger-more-female-and-mostly-in-home-dma/) - Westwood One analyzed streaming audience data from over 88,000 consumers who recently registered on the Cumulus Radio Station Group sites to look at age, gender, and location data from these listeners. Here's what we found. - [The Westwood One 2019 Audioscape: Smart Speaker Popularity Continues Full Steam Ahead](https://www.westwoodone.com/blog/2019/08/26/the-westwood-one-2019-audioscape-smart-speaker-popularity-continues-full-steam-ahead/) - As a thought leader in audio insights, Westwood One examined the role of smart speakers and podcasts in the audio ecosystem in the latest Westwood One 2019 Audioscape report. Here are a few key findings. - [Why Advertisers Are Starting to Open Their Wallets For Podcasts](https://www.westwoodone.com/blog/2019/08/12/why-advertisers-are-starting-to-open-their-wallet-for-podcasts/) - Using an analysis of Westwood One and Audience Insights Inc.'s Podcast Download - Spring 2019 Report, Audience Insights Inc. President Jeff Vidler outlines three clear advantages of podcast advertising. - [AM/FM Radio Amasses Voters With 80% Share Of Ad-Supported Audio According To New Westwood One Analysis Of Edison Research’s “Share Of Ear” Political Data For Q2 2019](https://www.westwoodone.com/blog/2019/08/05/am-fm-radio-amasses-voters-with-80-share-of-ad-supported-audio-according-to-new-westwood-one-analysis-of-edison-researchs-share-of-ear-political-data-for-q2-2019/) - Edison Research's “Share of Ear” quantifies the reach and time spent of all forms of audio. Here are some key findings from the latest “Share of Ear” Q2 2019 report. - [Westwood One And Audience Insights Inc.’s Podcast Download – Spring 2019 Report Highlights: Podcast Usage Habits, Advertiser Insights, Podcast Discovery, and More](https://www.westwoodone.com/blog/2019/07/15/westwood-one-and-audience-insights-inc-s-podcast-download-spring-2019-report-highlights-podcast-usage-habits-advertiser-insights-podcast-discovery-and-more/) - Here are some key findings from the Westwood One and Audience Insights Inc.’s Podcast Download – Spring 2019 Report. - [Brand Building Campaigns: The Secret To Growing Site Traffic And Search Volume](https://www.westwoodone.com/blog/2019/07/08/brand-building-campaigns-the-secret-to-growing-site-traffic-and-search-volume/) - There are two types of advertising campaigns to create impact: sales activation campaigns and brand building campaigns. What's the difference between the two? - [Heavy Esports Watchers And Players: Media Junkies, Heavy AM/FM Radio And Podcast Listeners, Social Media Users, and Super Sports Fans](https://www.westwoodone.com/blog/2019/07/01/heavy-esports-watchers-and-players-media-junkies-heavy-am-fm-radio-and-podcast-listeners-social-media-users-and-super-sports-fans/) - As popularity surges for the world of esports, we conducted a MARU/Matchbox study to look at the habits of esports watchers and video game players to understand this expanding audience. Here are a few of the key findings. - [2019 Will Be The “Year of the Brands” in Podcast Advertising: New Research and Key Highlights From IAB’s PwC 2018 Podcast Revenue Report](https://www.westwoodone.com/blog/2019/06/24/2019-will-be-the-year-of-the-brands-in-podcast-advertising-new-research-and-key-highlights-from-iabs-pwc-2018-podcast-revenue-report/) - Using the recent IAB and PwC 2018 podcast revenue report, brand new insights from a MARU/Matchbox study, and our fifth annual Advertiser Perceptions study of advertiser/agency consideration and usage of podcast advertising, here's why 2019 will be the “year of the brands” in podcast advertising. - [Audio Creative Best Practices From The Richards Group’s Chris Smith: Developing Effective And Memorable Radio Ads](https://www.westwoodone.com/blog/2019/06/17/audio-creative-best-practices-from-the-richards-groups-chris-smith-developing-effective-and-memorable-radio-ads/) - Guest blogger Christopher Smith is a Writer and Brand Creative Group Head at The Richards Group, specializing in producing award-winning work for clients who want to combine high-level brand building with effective, agile retail messaging. Here are a few of his guidelines for best practices that brands can use to create effective AM/FM radio ads. - [Share of Ear Q1 2019: AM/FM Radio Dominates Ad-Supported Media, Spotify Inches Out Pandora Again, and Podcast Audiences Surge](https://www.westwoodone.com/blog/2019/06/03/share-of-ear-q1-2019-am-fm-radio-dominates-ad-supported-media-spotify-inches-out-pandora-again-and-podcast-audiences-surge/) - New "Share of Ear" data shows AM/FM radio dominates in share of audio time spent among all ad-supported platforms. Here are more takeaways from the Q1 2019 report. - [From On The Air To Online – AM/FM Radio Drives Growth For Entertainment Streaming Service](https://www.westwoodone.com/blog/2019/05/28/from-on-the-air-to-online-am-fm-radio-drives-growth-for-entertainment-streaming-service/) - AM/FM radio works for entertainment streaming platforms with the power to reach these streaming platform users, turn them into customers, and convert them into fans. - [AM/FM Radio Comes Home: The Rise Of Smart Speaker Streaming](https://www.westwoodone.com/blog/2019/04/08/am-fm-radio-comes-home-the-rise-of-smart-speaker-streaming/) - To understand what the rapid rise of smart speakers means for advertisers, CUMULUS MEDIA | Westwood One recently examined the smart speaker listening phenomenon using data from Triton Digital’s Webcast Metrics. Here’s what we found. - [Westwood One And LeadsRx Debut First-Ever Direct-To-Consumer Media Attribution And Awareness Report](https://www.westwoodone.com/blog/2019/04/05/westwood-one-and-leadsrx-debut-first-ever-direct-to-consumer-media-attribution-and-awareness-report/) - To understand the marketing effectiveness of direct-to-consumer firms and the state of their brand equity, Westwood One, America’s largest radio network, created the Direct-To-Consumer Media Attribution and Awareness Report. Here are the key findings. - [The Westwood One 2019 Audioscape Report: Podcasts And Smart Speakers Continue To Reshape The Audio Relationship](https://www.westwoodone.com/blog/2019/03/25/the-westwood-one-2019-audioscape-report-podcasts-and-smart-speakers-continue-to-reshape-the-audio-relationship/) - As a leader in the audio space with over a quarter billion weekly listeners, Westwood One examines the role of new technologies in the audio experience with the new Westwood One 2019 Audioscape report. Here are a few key findings. - [Share of Ear Q4 2018: Podcasts Soar, Pandora Plummets, Spotify’s Ad-Free Audience Grows, And AM/FM Radio Has 80% Share Of Ad-Supported Audio](https://www.westwoodone.com/blog/2019/03/04/share-of-ear-q4-2018-podcasts-soar-pandora-plummets-spotifys-ad-free-audience-grows-and-am-fm-radio-has-80-share-of-ad-supported-audio/) - Edison Research recently released its quarterly report, “Share of Ear,” the media industry’s go-to for understanding how Americans consume audio each day. Here are some key findings from the latest Share of Ear Q4 2018 report. - [Could Podcast Audience Growth Follow The Same Pattern As Online Audio Streaming?](https://www.westwoodone.com/blog/2018/10/22/could-podcast-audience-growth-follow-the-same-pattern-as-online-audio-streaming/) - They say history is the best predictor of the future. If that’s true, can the growth trajectory of podcasting be predicted by historical adoption patterns of online audio streaming? Using Edison Research's Infinite Dial, we look at the possibilities. - [Case Study: Major Construction Equipment Rental Firm Uses AM/FM Radio Effectively For Brand Building Among Key Consumers](https://www.westwoodone.com/blog/2018/10/15/case-study-major-construction-equipment-rental-firm-uses-am-fm-radio-effectively-for-brand-building-among-key-consumers/) - A major construction equipment rental firm ran an AM/FM radio campaign with the goal of building their brand. Did the AM/FM radio campaign work? Yes! Here’s what we found. - [What Does The SiriusXM Acquisition Of Pandora Mean For Advertisers?](https://www.westwoodone.com/blog/2018/10/08/what-does-the-siriusxm-acquisition-of-pandora-mean-for-advertisers/) - Observers speculate what the name of the new SiriusXM and Pandora entity will be: SiriusAdora? Pandius? What does the proposed merger mean for advertisers? - [The Answer To Holiday Staffing Woes: Passive Job Seekers Are Active AM/FM Radio Listeners](https://www.westwoodone.com/blog/2018/10/01/the-answer-to-holiday-staffing-woes-passive-job-seekers-are-active-am-fm-radio-listeners/) - AM/FM radio reaches 93% of passive job seekers, the #1 source of new workers in America and a quality pool of candidates for employers. - [Westwood One’s Podcast Download - Fall 2018: Spotlight On The Habitual Listener](https://www.westwoodone.com/blog/2018/09/11/westwood-ones-podcast-download-fall-2018-spotlight-on-the-habitual-listener/) - Ahead of the Interactive Advertising Bureau's Podcast Upfront last week, we released Westwood One’s Podcast Download - Fall 2018 Report focused on the habitual or “heavy” podcast listener. Here are key findings from the report showing podcasting as an effective and powerful way to connect with millions of media consumers. - [Infographic: Westwood One’s Podcast Download - Fall 2018](https://www.westwoodone.com/blog/2018/09/05/infographic-westwood-ones-podcast-download-fall-2018/) - Who are the powerful, passionate listeners fueling the podcasting trend? Here’s what you need to know from our just-released second annual Westwood One’s Podcast Download - Fall 2018. - [A Simple Math Equation Can Predict If Sales Grow, Fall, Or Remain Stable](https://www.westwoodone.com/blog/2018/08/20/a-simple-math-equation-can-predict-if-sales-grow-fall-or-remain-stable/) - “I’m advertising but revenues are flat. Why aren’t sales growing?” This is a question that haunts every advertiser. Fortunately there is a tool that sheds some light on this problem. - [New Report: The Westwood One 2018 Audioscape: Podcasting And Smart Speakers Supercharge Listening](https://www.westwoodone.com/blog/2018/08/13/new-report-the-westwood-one-2018-audioscape-podcasting-and-smart-speakers-supercharge-listening/) - While AM/FM radio remains America’s #1 mass reach medium, new and exciting platforms are transforming the audio experience. In the new Westwood One 2018 Audioscape report, we take a closer look at two primary innovations in the audio entertainment space: podcasting and smart speakers. - [Largest Creative Test Ever Conducted Reveals AM/FM Radio Ads Drive Purchase Intent for Tier Two Automotive](https://www.westwoodone.com/blog/2018/08/06/largest-creative-test-ever-conducted-reveals-am-fm-radio-ads-drive-purchase-intent-for-tier-two-automotive/) - Do disclaimers ruin tier two radio ads? How do tier two auto radio ads perform when subjected to rigorous creative testing benchmarked against thousands of other radio ads? We found out. - [AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X](https://www.westwoodone.com/blog/2018/07/16/am-fm-radio-drives-brand-awareness-for-auto-aftermarket-brand-rain-x/) - Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales. - [Rational Versus Emotional Creative: Short-Term And Long-Term Impact](https://www.westwoodone.com/blog/2018/06/25/rational-versus-emotional-creative-short-term-and-long-term-impact/) - Should AM/FM radio ad copy be informational and make a factual case for brands? Or should ads employ storytelling that evokes consumer emotion? Different kinds of copy produce difference results. Here's how. - [Share Of Ear Highlights: Q1 2018](https://www.westwoodone.com/blog/2018/06/18/share-of-ear-highlights-q1-2018/) - Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the Q1 2018 data. - [How Does The Audience Profile Of AM/FM Radio Streaming Differ From The On-Air Audience Profile?](https://www.westwoodone.com/blog/2018/06/11/how-does-the-audience-profile-of-am-fm-radio-streaming-differ-from-the-on-air-audience-profile/) - One would think the audience profile of an AM/FM radio station stream would be similar to the on-air audience. A recent analysis of the Westwood One Digital Streaming Network audience reveals some key differences in audience profile that are compelling for advertisers. - [The K-pop Invasion: A Look At America’s New, Young, Audio-Centric Audience](https://www.westwoodone.com/blog/2018/05/29/the-k-pop-invasion-a-look-at-americas-new-young-audio-centric-audience/) - Just how big is the K-pop trend? Westwood One commissioned a study to look at the power of K-pop as well as the consumption of podcasts among its fans. Here’s what we found. - [How Much Of SiriusXM’s Audience Can Advertisers Buy?](https://www.westwoodone.com/blog/2018/05/21/how-much-of-siriusxms-audience-can-advertisers-buy/) - SiriusXM has 33 million subscribers. That sounds like a huge number to advertisers. But how much of the SiriusXM audience is listening to ad-supported channels? How does AM/FM radio’s audience compare? - [Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands](https://www.westwoodone.com/blog/2018/05/14/better-together-t-mobile-and-sprint-merger-represents-significant-growth-opportunities-for-both-brands/) - The impending T-Mobile and Sprint merger represents a big change for the companies and telecom landscape. The potential for growth is huge not just in size and sales but also in brand images and awareness. What are the implications? - [Proving Promotion Effect: AM/FM Radio's "End Of Dry Skin" Event Drives Significant Brand Effect For Curél](https://www.westwoodone.com/blog/2018/04/16/proving-promotion-effect-am-fm-radios-end-of-dry-skin-event-drives-significant-brand-effect-for-curel/) - Westwood One sought to measure consumer response to a promotional event conducted for Curél Hydra Therapy Wet Skin Moisturizer, a product from the Kao Corporation, a major consumer personal care firm. Here are the results from the campaign study. - [Share Of Ear Highlights: Q4 2017](https://www.westwoodone.com/blog/2018/02/26/share-ear-highlights-q4-2017/) - Edison Research’s “Share of Ear” is the gold standard for understanding how Americans consume audio. The report quantifies the reach and time spent with of all forms of audio. Here are key takeaways from the recently released Q4 2017 data. - [Westwood One Sports Sound Awards Show Powerful Examples Of Great Creative](https://www.westwoodone.com/blog/2018/02/20/westwood-one-sports-sound-awards-show-powerful-examples-great-creative/) - Westwood One recently held the fifth annual Westwood One Sports Sound Awards for brands in our Super Bowl broadcast. VERITONIC, an audio effectiveness platform, tested all of the Super Bowl ads to see how likeable they were, what emotions they generated, and how well they drove purchase intent. Here's what they found. - [Motel 6 And GEICO Are The Westwood One Sports Sound Awards Winners Use Sound To Connect Emotionally](https://www.westwoodone.com/blog/2018/02/07/motel-6-geico-westwood-one-sports-sound-awards-winners-use-sound-connect-emotionally/) - Make room, Eagles. 2018 Westwood One Sports Sound Awards winners Motel 6 and GEICO are joining the winner’s circle for having the most engaging audio commercials to air during Westwood One’s Super Bowl LII broadcast. - [The Q4 2017 TV Ratings: Still "Worse Than We Thought"](https://www.westwoodone.com/blog/2018/02/05/q4-2017-tv-ratings-still-worse-thought/) - When MoffettNathanson, Wall Street media research and analysis firm, reported on the poor state of television ratings in November, they titled their report "Worse Than We Thought." Now that the Q4 2017 analyses have been released, MoffettNathanson’s assessment is television’s audience decline doesn’t seem to be slowing down any time soon. Here are some highlights on the state of television from the MoffettNathanson report. - [Kickoff Is Coming: Super Bowl Fans Are On the Move and Spend Big](https://www.westwoodone.com/blog/2018/02/01/kickoff-is-coming-super-bowl-fans-are-on-the-move-and-spend-big/) - Pumped for Super Bowl LII? So are we! Check out our infographic profiling the Super Bowl consumer’s shopping habits, party prep, and how they listen to the game. - [MYTH: Smart Speaker Owners Spend Less Time With AM/FM Radio](https://www.westwoodone.com/blog/2018/01/17/myth-smart-speaker-owners-spend-less-time-with-am-fm-radio/) - The latest myth among pundits is that smart speakers are killing AM/FM radio. The claim is Amazon Alexa or Google Home owners spend less time with AM/FM radio. Here are the facts. - [Pandora And Spotify: Shouldn’t Ads Be Heard?](https://www.westwoodone.com/blog/2018/01/08/pandora-and-spotify-shouldnt-ads-be-heard/) - How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. Here are the results. - [Amazon As Major AM/FM Radio Advertiser Just Makes Sense](https://www.westwoodone.com/blog/2017/12/13/amazon-as-major-am-fm-radio-advertiser-just-makes-sense/) - As one of the biggest names in retail, Amazon’s use of AM/FM radio shows a strong belief in its effectiveness driving sales. Here's why AM/FM radio makes sense for the retailer. - [Cable Ads Lose Audience As Cord Cutting Accelerates](https://www.westwoodone.com/blog/2017/12/04/cable-ads-lose-audience-as-cord-cutting-accelerates/) - Whether you’re a local advertiser who buys local cable ads or a national advertiser buying network cable, media plans are gradually losing TV GRPs and reach. As 2018 media plans come together, how can advertisers replace lost cable TV audiences? AM/FM radio. - [Capture Vast Boomer Spending Power With AM/FM Radio](https://www.westwoodone.com/blog/2017/11/28/capture-vast-boomer-spending-power-with-am-fm-radio/) - With significant consumption growth and immense purchase power, Boomers 50+ are an audience segment advertisers need to take seriously. Target Boomers effectively with AM/FM radio’s massive reach and high time spent. - [Pain & Pride: Remembering Vietnam – 50 Years Later](https://www.westwoodone.com/blog/2017/11/10/pain-pride-remembering-vietnam-50-years-later/) - Westwood One News looks back at 1967, a pivotal year in what may have been the most polarizing event of 20th century America. Nearly half a million American troops were fighting in Vietnam at that time and the anti-war movement at home was heading toward a fervent peak. - [Infographic: The Podcast Download Fall 2017](https://www.westwoodone.com/blog/2017/09/07/infographic-the-podcast-download-fall-2017/) - Podcasting is taking the nation’s earbuds by storm. So what’s the download on the powerful, passionate group of listeners fueling this trend? Here’s what you need to know from the just released Podcast Download Fall 2017 Report. - [Podcasting Takes Center Stage With Advertisers](https://www.westwoodone.com/blog/2017/08/31/podcasting-takes-center-stage-with-advertisers/) - This week, media firms, advertising agencies, and podcast stars will gather in New York City for the third annual Interactive Advertising Bureau’s Podcast Upfront showcase. To set the scene, we take a look at key takeaways from the recently updated Westwood One State of Podcasting 2017. - [Audio Retrospective: The Summer Of Love – 50 Years Later](https://www.westwoodone.com/blog/2017/08/18/audio-retrospective-the-summer-of-love-50-years-later/) - Hear how the Summer of Love really happened and what it means today. Westwood One News correspondents Jim Roope and Steve Kastenbaum revisit 1967 in this 50th anniversary special featuring recovered and restored archive audio of the music and voices who were there. - [What Facebook Is Doing Is Evolving; Critical Thinking For Every Brand](https://www.westwoodone.com/blog/2017/06/20/what-facebook-is-doing-is-evolving-critical-thinking-for-every-brand/) - While it’s no secret Facebook has a strong emphasis on video and Facebook Live, what’s interesting is what they are revealing to their media and publishing partners. - [Let Us Be More Like Cole Swindell; See Beyond A Tweet, See A Person](https://www.westwoodone.com/blog/2017/06/13/let-us-be-more-like-cole-swindell-see-beyond-a-tweet-see-a-person/) - I wonder just how much understanding there is in listening more, speaking less. How much the ‘power of now’ is a part of each station's social strategy? - [Our Behavior On Social Media Is Defining Our Brands](https://www.westwoodone.com/blog/2017/06/06/our-behavior-on-social-media-is-defining-our-brands/) - One way to keep up with everything tech is to spend time each year with Mary Meeker’s annual “Internet Trends” report. - [Radio Advertising: Driving Sales And Building Brands](https://www.westwoodone.com/blog/2017/06/05/radio-advertising-driving-sales-and-building-brands/) - Local Ad Recall quantifies the impact of advertising on radio stations and measures what advertiser attributes are important to your listeners. After fielding 27 local ad recall studies with 8,377 consumers, we have uncovered powerful insights about the power of local radio advertising and strategies to create effective ads that can be replicated on a national scale. - [Infographic: Kickoff Starts With The NFL On Westwood One](https://www.westwoodone.com/blog/2017/05/22/infographic-kickoff-starts-with-the-nfl-on-westwood-one/) - Miss football? Get in the tailgate state of mind and check out our new infographic. NFL fans are listening on the go. Did you know that 58% of all NFL listening occurs out of home? Among Millennials, 71% of listening is on the go! Find out what football fans are grilling, what they can’t afford to forget at home, and what they’re wearing to support their favorite teams. - [Country Radio: Four Hits From The Heartland](https://www.westwoodone.com/blog/2017/03/27/country-radio-four-hits-from-the-heartland/) - Country is America’s radio format, owning airwaves with the best tailgate anthems, ballads, and songs for love and heartbreak. With the Academy of Country Music Awards coming up this Sunday, we take a look at this community-driven audience to better understand where they come from, what’s important to them, and what they predict will happen. - [Four Digital Audio Head Snappers From Edison's 2017 Infinite Dial Study](https://www.westwoodone.com/blog/2017/03/17/four-digital-audio-head-snappers-from-edisons-2017-infinite-dial-study/) - Edison’s Infinite Dial is the longest-running survey of digital media consumer behavior in America. Here are four surprising digital audio findings from Edison’s recently released study of 2,000 Americans, 12 years and older, surveyed this year in January and February. - [Infographic: A Day In The Life Of A March Madness Fan](https://www.westwoodone.com/blog/2017/03/11/infographic-a-day-in-the-life-of-a-march-madness-fan/) - The shot clock is ticking as we get closer to March Madness. To get in the NCAA basketball state of mind, check out our infographic following March Madness throughout the day. - [Motel 6 Wins The Westwood One Sports Sound Awards](https://www.westwoodone.com/blog/2017/02/09/motel-6-wins-the-westwood-one-sports-sound-awards/) - Motel 6 takes the top spot in the 4th annual Westwood One Sports Sound Awards. - [Westwood One At Super Bowl LI](https://www.westwoodone.com/blog/2017/02/06/westwood-one-at-super-bowl-li/) - It was an epic win and the greatest comeback in Super Bowl history. As the exclusive network radio partner of the NFL, Westwood One was there and on the air as Super Bowl LI went down in the history books as one of the best games of all time! - [Vote Now For Your Favorite Super Bowl Radio Commercial In The Westwood One Sports Sound Awards](https://www.westwoodone.com/blog/2017/02/01/vote-now-for-your-favorite-super-bowl-radio-commercial-in-the-westwood-one-sports-sound-awards/) - The Westwood One Sports Sound Awards is back for its 4th consecutive year. - [Time For Kickoff: Super Bowl Fans Are On The Move And Spend Big](https://www.westwoodone.com/blog/2017/01/31/time-for-kickoff-super-bowl-fans-are-on-the-move-and-spend-big/) - Did you know? The Super Bowl is the second most popular day for food consumption after Thanksgiving. Check out our Super Bowl infographic for more. - [When Shopping Is Top Of Mind, Your Radio Strategy Should Be Turned Up High](https://www.westwoodone.com/blog/2016/11/18/when-shopping-is-top-of-mind-your-radio-strategy-should-be-turned-up-high/) - Even when we slow down during the holidays, our radio listening does not. AM/FM radio reaches 94% of adults during Thanksgiving week. - [Why Radio – Because Of Moments Like This](https://www.westwoodone.com/blog/2016/10/05/why-radio-because-of-moments-like-this/) - NFL radio announcer Kevin Harlan goes viral after a hilarious play-by-play call of a fan on the field. - [State Of American Podcasting: Who's Listening To Podcasts And Media Plan Changes Brands And Agencies Are Contemplating](https://www.westwoodone.com/blog/2016/10/05/state-of-american-podcasting-whos-listening-to-podcasts-and-media-plan-changes-brands-and-agencies-are-contemplating/) - As podcast listening grows, more advertisers are taking note. Check out the latest insights on podcast consumption and advertiser sentiment in the State of American Podcasting report. - [How To Build An Auto Brand With Audio: Subaru’s Stunning Success Via Carmichael Lynch’s Storytelling](https://www.westwoodone.com/blog/2016/08/16/how-to-build-an-auto-brand-with-audio-subarus-stunning-success-via-carmichael-lynchs-storytelling/) - “No one can build a brand with audio” is a misconception in the media world, especially when it comes to building auto brands. In fact, tons of brands -- including Subaru -- are building their brands with audio. - [Starcom Mediavest: AM/FM Radio Is Critical To The Purchase Process, Including Auto Buying](https://www.westwoodone.com/blog/2016/08/16/starcom-mediavest-amfm-radio-is-critical-to-the-purchase-process-including-auto-buying/) - When Americans are about to make a purchase, it’s likely they are in the car with the radio on. Radio listening correlates highly with people making purchase decisions, according to a new report from Starcom Mediavest. - [AM/FM Radio Listeners Are Emotionally Connected, Making Radio Advertising More Relevant](https://www.westwoodone.com/blog/2016/07/14/amfm-radio-listeners-are-emotionally-connected-making-radio-advertising-more-relevant/) - People overwhelmingly choose radio for emotional reasons, according to research from Jacobs Media. - [Congratulations To The National Radio Hall Of Fame Class Of 2016](https://www.westwoodone.com/blog/2016/07/12/congratulations-to-the-national-radio-hall-of-fame-class-of-2016/) - Congratulations to three Westwood One personalities who will be inducted into the National Radio Hall of Fame. - [Q1 2016: Spotify Overtakes Pandora Among Millennials](https://www.westwoodone.com/blog/2016/06/03/q1-2016-spotify-overtakes-pandora-among-millennials/) - For the first time, younger Millennials are spending a larger percentage of their audio time with Spotify rather than Pandora. - [April 2016: AM/FM Radio Up, TV Down (Again)](https://www.westwoodone.com/blog/2016/05/26/april-2016-amfm-radio-up-tv-down-again/) - From April 2015 through April 2016 radio has seen impressive audience growth among the key selling demos. - [Radio: The Most Efficient Way To Achieve Mass Reach](https://www.westwoodone.com/blog/2016/05/20/radio-the-most-efficient-way-to-achieve-mass-reach/) - Radio has the lowest CPM of all major media. - [5 Strategies For A Healthy Media Plan](https://www.westwoodone.com/blog/2016/05/18/5-strategies-for-a-healthy-media-plan/) - Media planners should strive for a balanced diet of both traditional and digital media, according to new research from ARF. - [5 Tips For A Healthy Media Plan](https://www.westwoodone.com/blog/2016/05/13/5-tips-for-a-healthy-media-plan/) - Best practices for achieving an optimal media plan. - [Heavy Radio Listeners Are Similar To Heavy Internet Users](https://www.westwoodone.com/blog/2016/04/26/heavy-radio-listeners-are-similar-to-heavy-internet-users/) - Radio can help marketers looking to target younger, working consumers. - [5 Slides Pandora Doesn’t Want You To See: Pandora’s HUGE 18-24 Problem](https://www.westwoodone.com/blog/2016/03/29/5-slides-pandora-doesnt-want-you-to-see-pandoras-huge-18-24-problem/) - Will Pandora be to streaming what MySpace was to social media? - [Podcast Listening Surges](https://www.westwoodone.com/blog/2016/03/22/podcast-listening-surges/) - Chart of the week: podcasting has surged 24% over last year, with more than one in five Americans listening in a month. - [4 Strategies To Creating Amazing Brand Experiences](https://www.westwoodone.com/blog/2016/02/24/4-strategies-to-creating-amazing-brand-experiences/) - At Cumulus | Westwood One, we create tentpole events for national and local advertisers in connection with America’s massive pop culture moments. Here are our four key strategies. - [Radio Is Bigger Than Facebook](https://www.westwoodone.com/blog/2016/02/05/radio-is-bigger-than-facebook/) - AM/FM radio reaches 93% of adults weekly, more than the popular digital platforms of Google, Facebook, and Twitter. - [New Research: How Radio Advertising Reaches Online Ad-Blockers](https://www.westwoodone.com/blog/2016/02/03/new-research-how-radio-advertising-reaches-online-ad-blockers/) - New ad-blocking research, conducted by Harris Poll on behalf of Westwood One, reinforces the power of radio and its digital platforms to reach ad-blockers - [Radio Is Remarkably Stable](https://www.westwoodone.com/blog/2016/01/27/radio-is-remarkably-stable/) - Check out this chart: radio listening year over year is rock steady. In fact, Q4 2015 saw radio audience growth. - [What Auto Marketers And Dealers Need To Know About Their Media Plans](https://www.westwoodone.com/blog/2016/01/22/what-auto-marketers-and-dealers-need-to-know-about-their-media-plans/) - The auto industry had a stunning 2015. 17,470,600 new cars and trucks sold, breaking the prior record from 2000. - [Why Brands Are Embracing The Power Of Live Events](https://www.westwoodone.com/blog/2016/01/06/why-brands-are-embracing-the-power-of-live-events/) - Advertisers are making meaningful fan connections that go beyond traditional media messaging. - [Insert Your Brand Here: 10 Activations And Cool Moments That Rocked Malibu Mansion Live](https://www.westwoodone.com/blog/2015/12/16/insert-your-brand-here-10-activations-and-cool-moments-that-rocked-malibu-mansion-live/) - On the weekend of the American Music Awards in Los Angeles, Cumulus | Westwood One hosted a VIP event showcasing the breadth of our unique partnership opportunities. - [What Do Marketers & Consumers Think About Podcast Advertising?](https://www.westwoodone.com/blog/2015/11/19/what-do-marketers-consumers-think-about-podcast-advertising/) - Preview key findings of the "State of American Podcasting" report and watch the full webinar! - [Sports Radio Listeners: Super Fans That Can Super Charge Any Media Plan](https://www.westwoodone.com/blog/2015/09/09/sports-radio-listeners-super-fans-that-can-super-charge-any-media-plan/) - Sports radio listeners are active fans more likely to seek online sports information, are sports “gurus,” and are influential consumers. This is the first in a series about NFL on the radio. - [How To Reach Future College Students Through Radio](https://www.westwoodone.com/blog/2015/08/12/how-to-reach-future-college-students-through-radio/) - Colleges looking to reach new students can utilize these strategies to create an effective marketing campaign incorporating radio. - [What If Brand Advertising Was Based On "Cost Per Result" Rather Than "Cost Per Thousand"?](https://www.westwoodone.com/blog/2015/07/29/what-if-brand-advertising-was-based-on-cost-per-result-rather-than-cost-per-thousand/) - The marketing effort behind the recent July 15th Amazon Prime Day Sales event provides some interesting data on how media can efficiently build awareness in a target demo. - [Radio: The Original Native Advertising Platform](https://www.westwoodone.com/blog/2015/04/24/radio-the-original-native-advertising-platform/) - Long before you ever heard of the buzzphrase "native advertising," radio hosts were doing it. ## Pages - [Front Page ⭐️⭐️](https://www.westwoodone.com/) - Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news, and entertainment content. - [Advertising Solutions](https://www.westwoodone.com/advertising/) - Massive Scale That Delivers Extraordinary Return on Investment - [Press Releases](https://www.westwoodone.com/news/) - Westwood One, the national-facing arm of Cumulus Media, is the largest audio network in America. - [Setting and Adjusting the Antenna](https://www.westwoodone.com/technical-services/affiliate-technical-services/satellite-downlink/install-disk/setting-and-adjusting-the-antenna/) - How to set up and adjust your satellite dish antenna - [Satellite Services](https://www.westwoodone.com/technical-services/satellite/) - Westwood One Satellite Services provides high quality satellite audio distribution to the United States radio industry. - [Dish Selection](https://www.westwoodone.com/technical-services/affiliate-technical-services/satellite-downlink/install-disk/dish-selection/) - Selecting and mounting your satellite dish - [Contact Us](https://www.westwoodone.com/contact/) - Westwood One, the national-facing arm of Cumulus Media, is the largest audio network in America. - [Privacy Policy](https://www.westwoodone.com/privacy-policy/) - CUMULUS MEDIA is dedicated to preserving your confidence and trust as it relates to the privacy of your information. - [Satellite Downlink](https://www.westwoodone.com/technical-services/affiliate-technical-services/satellite-downlink/) - Information and resources for Satellite Services from Westwood One - [Affiliate with Us](https://www.westwoodone.com/affiliate/) - Westwood One offers audio products to reach listeners whenever, wherever they are. - [Subscribe](https://www.westwoodone.com/news/subscribe/) - Sign up to receive a weekly email with audio insights and advertiser case studies from the Cumulus Media | Westwood One Audio Active Group® - [STORQ 2 Information](https://www.westwoodone.com/technical-services/affiliate-technical-services/storq-2-information/) - Get help with STORQ 2 - [Troubleshooting](https://www.westwoodone.com/technical-services/affiliate-technical-services/satellite-downlink/troubleshooting/) - Helpful tips on managing and maintaining your satellite dish - [Receivers](https://www.westwoodone.com/technical-services/affiliate-technical-services/satellite-downlink/install-disk/receivers/) - Choose a receiver location carefully! 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Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us The 2026 NCAA Division I, II and III Men's Lacrosse Championships will be held in Charlottesville, Virginia, at the Carl Smith Center, home of David A. Harrison III Field at Scott Stadium on the campus of the University of Virginia. The Division I semifinals will be - [NCAA Men's Frozen Four](https://www.westwoodone.com/programs/sports/ncaa/ncaa-mens-frozen-four/) - Want More Show Info? Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us The 2026 NCAA Men’s Frozen Four will be held at T-Mobile Arena in Las Vegas, NV from April 9-11, 2026. This event featuring the top college hockey teams, marks only the second time the championship has been held in the Pacific Time Zone. Location: Las Vegas, - [The Bob & Tom Show](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/the-bob-tom-show/) - With a foundation built around comedy and talk, The Bob & Tom Show features news, sports, lifestyle content, and interviews with today’s top actors, celebrities and newsmakers. - [NCAA Men's & Women's College World Series](https://www.westwoodone.com/programs/sports/ncaa/ncaa-mens-college-world-series/) - Want More Show Info? Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us Men's College World Series: Location: Charles Schwab Field Omaha Dates: June 12-22, 2026 Airtimes: TBD Delivery Method: Satellite via the Wegener receiver Women's College World Series: Location: Devon Park Oklahoma City, OK Dates: May 28 – June 5, 2026 Airtimes: TBD Delivery Method: Satellite via the Wegener receiver - [NCAA Basketball / NCAA Tournament](https://www.westwoodone.com/programs/sports/ncaa/ncaa-basketball-ncaa-tournament/) - Want More Show Info? Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us From the regular season to Conference Championship Week to March Madness, Westwood One is your official home for NCAA Basketball. Get swept up in the Madness as Westwood One delivers the biggest matchups, the Cinderella stories, and that one shining moment when a champion is crowned. - [Weekends with Roula](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/weekends-with-roula/) - Weekends with Roula is upbeat and motivational as she helps listeners find fun in the madness of juggling work and family. - [Flashback](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/flashback/) - Travel back in time and celebrate killer classics with rockers that defined the time – The Who, Pink Floyd, Led Zeppelin, The Rolling Stones, Eagles and many more. - [The Daly Download with Carson Daly](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/the-daly-download-with-carson-daly/) - Carson’s turning weekends into a nonstop music party, playing the most-listened-to songs of the week. - [Country Gold](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/country-gold/) - Country Gold is hosted by multi-major market morning show host Steve Harmon! Country Gold is a 4- hour show centered around the biggest hits of the 80’s, 90’s and 2000’s. Steve shares stories of this great music and the artists. Steve talks with your listeners, answers their questions and plays their requests. - [American Country Countdown with Ryan Fox](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/american-country-countdown/) - American Country Countdown with Ryan Fox is a weekly countdown of the top 40 Country songs based on the Billboard charts. - [Steve Gorman Rocks!](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/steve-gorman-rocks/) - Steve Gorman Rocks is live night time radio for Classic Rock stations that involves your listeners with phone interaction and social media. - [Nightly with Jade & Tyler](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/nightlywithjadetyler/) - A CHR/Top 40 show that’s live each weeknight from 7 p.m. to 12 midnight! - [Kincaid & Dallas](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/kincaid-dallas/) - Upbeat and comedic Country show with the morning family of Kincaid, Dallas, Producer Amanda and Garrett. - [Country Nights Live with Bev Rainey](https://www.westwoodone.com/programs/music-entertainment/affliated-music-entertainment/country-nights-live/) - Country Nights Live with Bev Rainey is a lively and engaging five-hour nightly show broadcast live from Nashville. Bev connects listeners with the biggest stars in country music as well as up-and-coming superstars. - [Prep](https://www.westwoodone.com/programs/prep-and-services/prep/) - Want More Info? Neal Weiner✉️ NWeiner@WestwoodOne.com📞 206.335.5259 Prep services for Wise Brother Media The Complete Sheet is edgy, funny, topical, hip, outrageous, clever and intelligently written show prep that has been the industry leader for over a decade. Delicious Audio is fully-produced cutting-edge original comedy, sound bites from the hottest TV shows and slickly produced “extras” that - [The Rick Burgess Show](https://www.westwoodone.com/programs/music-entertainment/daily-shows/rick-burgess-show/) - The Rick Burgess Show is where bold talk meets big laughs every weekday morning. Hosted by Rick Burgess, alongside Head Producer Calvin “Speedy” Wilburn, Content Producer Eddie “Van” Adler, and Rick’s brother, Greg Burgess, this crew has been shaking things up for over 30 years. - [The Drake Toll Show](https://www.westwoodone.com/programs/sports/wwo-sports-talk/drakectoll/) - Sports opinions by a fan, for the fans. - [BetMGM: You Better You Bet with Nick Kostos](https://www.westwoodone.com/programs/sports/wwo-sports-talk/betmgm-you-better-you-bet/) - Sports opinions by a fan, for the fans. - [BetMGM Tonight with Brad Evans & Pat Boyle](https://www.westwoodone.com/programs/sports/wwo-sports-talk/betmgm-tonight/) - Sports opinions by a fan, for the fans. - [Will Cain Country](https://www.westwoodone.com/programs/news-and-talk/daily-talk/the-will-cain-show/) - Brian Kilmeade expand upon the knowledge, humor and wit America loves in a fair, funny and informative way. - [The Guy Benson Show](https://www.westwoodone.com/programs/news-and-talk/daily-talk/the-guy-benson-show/) - The Guy Benson Show, airing 3p-6p ET, focuses on politics, but also touches on the stories of the day that your listeners are talking about. - [Fox Across America](https://www.westwoodone.com/programs/news-and-talk/daily-talk/fox-across-america/) - If you are left, right, or somewhere in between, you’ll enjoy Jimmy’s unique ability to foster “co-existence through comedy” as he navigates the news of the day. - [The Brian Kilmeade Show](https://www.westwoodone.com/programs/news-and-talk/daily-talk/the-brian-kilmeade-show/) - Brian Kilmeade expand upon the knowledge, humor and wit America loves in a fair, funny and informative way. - [The Jim Rome Show](https://www.westwoodone.com/programs/sports/wwo-sports-talk/the-jim-rome-show-2/) - Sports opinions by a fan, for the fans. - [Josh Graham](https://www.westwoodone.com/programs/sports/wwo-sports-talk/josh-graham/) - Sports opinions by a fan, for the fans. - [Bleck & Abdalla](https://www.westwoodone.com/programs/sports/wwo-sports-talk/bleck-abdalla/) - Sports opinions by a fan, for the fans. - [Lynnell Willingham](https://www.westwoodone.com/programs/sports/wwo-sports-talk/lynnell-willingham/) - Sports opinions by a fan, for the fans. - [The Jim Rome Show](https://www.westwoodone.com/programs/sports/the-jim-rome-show/the-jim-rome-show/) - The Nation’s Premier Sports Radio Talk Show - [America at Night with McGraw Milhaven](https://www.westwoodone.com/programs/news-and-talk/affiliated/mcgraw-milhaven-america-at-night/) - It’s new talk for a new generation, introducing Rich Valdés America at Night! Rich brings late night radio alive with the perfect blend of news, entertainment, interesting interviews, pop culture and insight. - [Today In Women's Sports](https://www.westwoodone.com/programs/features/today-in-womens-sports/) - Bringing Back All the Cool Memories (That May Have Gone Up in Smoke) - [America This Week](https://www.westwoodone.com/programs/news-and-talk/affiliated/america-this-week/) - America this Week is a lively feature magazine look at the “water cooler” stories everyone is talking about. - [America In The Morning](https://www.westwoodone.com/programs/news-and-talk/affiliated/america-in-the-morning/) - America starts the day with America in the Morning, Westwood One’s award-winning radio news magazine, because news doesn’t stop when you’re sleeping. - [The Mark Levin Show](https://www.westwoodone.com/programs/news-and-talk/affiliated/the-mark-levin-show/) - The Mark Levin Show has been one of the top rated and hottest shows on Talk radio broadcasting daily on nearly 400 stations since its inception. - [The VINCE Show](https://www.westwoodone.com/programs/news-and-talk/affiliated/the-vince-show/) - The VINCE Show redefines conservative talk with a signature blend of insight and knowledge of the inner workings of Washington DC, in depth interviews, and live caller interaction. - [Red Eye Radio](https://www.westwoodone.com/programs/news-and-talk/affiliated/red-eye-radio/) - In our 24/7 digital world, the news never sleeps. Neither do Eric Harley and Gary McNamara - [Meet The Press](https://www.westwoodone.com/programs/news-and-talk/affiliated/meet-the-press/) - Meet the Press generates more Monday morning headlines than any other public affairs program. - [The Chris Plante Show](https://www.westwoodone.com/programs/news-and-talk/affiliated/the-chris-plante-show/) - The Chris Plante Show offers your listeners the inside word on the day’s top news stories with razor-sharp insight AND a unique sense of humor. - [RMWorldTravel Connection](https://www.westwoodone.com/programs/news-and-talk/weekend-talk/rmworldtravel-connection/) - Take flight with America’s #1 Travel Radio Show, hosted by Robert & Mary Carey and Rudy Maxa. - [Fox News Rundown](https://www.westwoodone.com/programs/news-and-talk/daily-talk/fox-news-rundown/) - Brian Kilmeade expand upon the knowledge, humor and wit America loves in a fair, funny and informative way. - [Fox News Rundown: From Washington](https://www.westwoodone.com/programs/news-and-talk/weekend-talk/fox-news-rundown-from-washington/) - Brian Kilmeade expand upon the knowledge, humor and wit America loves in a fair, funny and informative way. - [The NFL on Westwood One](https://www.westwoodone.com/programs/sports/nfl/the-nfl-on-westwood-one/) - The biggest games. The best teams. Get every national game. - [A Better Life with Dr. Sanjay Gupta](https://www.westwoodone.com/programs/features/a-better-life-with-dr-sanjay-gupta/) - He is everyone’s doctor, providing perspective on more than just health issues. - [The NHL on Westwood One](https://www.westwoodone.com/programs/sports/hockey/the-nhl-on-westwood-one/) - In conjunction with NBC Sports, Westwood One presents exclusive, live play-by-play coverage of the National Hockey League. - [Rise Up Country](https://www.westwoodone.com/programs/music-entertainment/weekend-shows/rise-up-country/) - Rise Up County delivers a brand of “positive country” that keeps listeners loyal, tuned in, and coming back for more! - [Westwood One Country News Now](https://www.westwoodone.com/programs/features/westwood-one-country-news-now/) - Give your listener’s the daily country scoop they want! - [Flashback Pop Quiz](https://www.westwoodone.com/programs/features/flashback-pop-quiz/) - Bringing Back All the Cool Memories (That May Have Gone Up in Smoke) - [CNBC Business Radio](https://www.westwoodone.com/programs/features/cnbc-business-radio/) - CNBC is the world’s most respected financial source and the leader in business news. - [NFL Programs and Features](https://www.westwoodone.com/programs/sports/nfl/nfl-programs-and-features/) - Westwood One offers a variety of NFL programming - [AP News](https://www.westwoodone.com/programs/features/ap-news/) - The AP Radio Network provides engaging audio content to enhance listeners’ news experience, whether on the air or online. - [American Hit List](https://www.westwoodone.com/programs/music-entertainment/weekend-shows/american-hit-list/) - Each week, the past becomes the present as your listeners RADIO TIME TRAVEL to where the greatest hits of the 60s and 70s become current hits again! - [Golf](https://www.westwoodone.com/programs/sports/golf/golf/) - Want More Show Info? Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us Westwood One Sports is the home for Golf’s majors, with: Exclusive live hole-by-hole coverage of the PGA Championship and the Ryder Cup. Comprehensive leaderboard updates twice per hour during the Masters, PGA Championship, US Open and The Open Master’s Tonight – a one-hour highlight show live from - [NCAA Football](https://www.westwoodone.com/programs/sports/ncaa/ncaa-football/) - Want More Show Info? Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us Westwood One presents complete play-by-play of an impressive collection of NCAA football match-ups, including regular season and post-season games. Westwood One presents powerhouse matchups, traditional rivalries, and top ranked schools from every major conference including a full slate of regular season matchups with a game every Saturday - [NCAA Tournament Shows & Features](https://www.westwoodone.com/programs/ncaa-tournament-shows-features/) - Want More Show Info? Sportsteam@WestwoodOne.com For Ad Sales InquiresContact Us Selection Sunday A special 3-hour program to tip off our exclusive coverage of NCAA March Madness, capturing the anticipation and excitement of the NCAA Men’s Division I Basketball Tournament. The program will feature the announcement of the “field of 68” for the Men’s Division I Basketball ## 24/7 Formats - [Classic Rock](https://www.westwoodone.com/formats/music/classic-rock/) - CLASSIC ROCK is centered on the greatest rock songs of the 70s and 80s with a dash of tracks from the late 60s and early 90s. - [Classic Hits-Rock](https://www.westwoodone.com/formats/music/classic-hits-rock/) - Classic Hits-Rock has just the right mix of pop and rock hits from the 60s, 70s, 80s and some early `90s, without the Dance, R&B, and Motown. - [Format Streams](https://www.westwoodone.com/formats/format-streams/) - [Classic Country](https://www.westwoodone.com/formats/music/classic-country/) - We feature the biggest country songs and artists from the 70's, 80's and 90's. - [Adult Contemporary](https://www.westwoodone.com/formats/music/adult-contemporary/) - The AC format plays familiar music from the 80s all the way up to today’s soft hits. - [Real Country](https://www.westwoodone.com/formats/music/real-country/) - REAL COUNTRY has over 25 years of research and development as the industry's leader in traditional Country radio programming. - [Hot AC](https://www.westwoodone.com/formats/music/hot-ac/) - This contemporary format sits right in between AC and CHR, the sweet spot for mass market appeal! - [Mainstream Country Gold](https://www.westwoodone.com/formats/music/mainstream-country-gold/) - MAINSTREAM COUNTRY GOLD plays all the new music, recurrents and gold songs from our Mainstream Country library plus more of the biggest hits from the 90’s, 80’s and 70’s. - [NASH Icon](https://www.westwoodone.com/formats/music/nash-icon/) - NASH Icon is the new mainstream country format that features a current-based music mix with a superstar library based in the late '80s, '90s and early 2000s. - [Classic Hits](https://www.westwoodone.com/formats/music/classic-hits/) - The greatest pop, soul, and rock n' roll from `70s, `80s, and early `90s. - [Adult Standards](https://www.westwoodone.com/formats/music/adults-standards/) - Showcasing four decades of the greatest hits of all time with a special blend of the best Pop, Soft AC, R&B, and Easy Listening. - [The Touch (Urban AC)](https://www.westwoodone.com/formats/music/the-touch-urban-ac/) - THE TOUCH features the Best Mix of Today’s R&B, along with some soulful classics, all wrapped up by fresh, yet mature major market talent delivering artist notes, music and entertainment news. - [Mainstream Country](https://www.westwoodone.com/formats/music/mainstream-country/) - MAINSTREAM COUNTRY is the largest and most popular 24-hour music network in America. - [Hot Country](https://www.westwoodone.com/formats/music/hot-country/) - HOT COUNTRY emphasizes popular, current songs and mixes in top-testing songs from the 1990s and 2000s. - [Control Room Automation Equipment](https://www.westwoodone.com/formats/control-room-automation-equipment/) - Contacts Affiliate SalesNeal Weiner Westwood One introduces Control Room – a new technology-forward Simian automation system that integrates seamlessly with all Westwood One 24/7 Formats – and, you can have it all for barter. 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