Audio Active Group®
Big Audio Datamine: World’s Largest AM/FM Radio Ad Effectiveness Study Reveals AM/FM Radio Advertising Helps Brands Create And Convert Demand; Best Performing Campaigns Emphasize Creative Consistency And Higher Reach
Independent data analysis agency Colourtext and Radiocentre, the UK commercial AM/FM radio industry group, recently released the biggest and most comprehensive AM/FM radio ad effectiveness report in the world. Big Audio Datamine encompasses 1,002 campaigns for 463 brands covering 14 sectors.
31 Days To NFL Season Kickoff: New Streaming Options Launch As 56 Million Fans Will Listen To The NFL On Westwood One
This season, NFL Thursday Night Football will be on Amazon Prime Video and no longer on a broadcast TV or cable network. To determine the degree of awareness that Amazon Prime Video will be the exclusive home of Thursday Night Football, the Cumulus Media | Westwood One Audio Active Group® commissioned a national study from MARU/Matchbox.
Cumulus Media Pioneers Swoop Data-Driven Targeting For Broadcast Radio Pharmaceutical Brand Campaigns; New Study For A Pharmaceutical Brand Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among Swoop’s Psoriatic Arthritis Segment
In support of the growth in the pharma category, the Cumulus Media | Westwood One Audio Active Group® now has access to a new capability for pharmaceutical brands developed with data from Swoop, the precision healthcare marketing experts, and Nielsen that will allow data-driven targeting.
Audio Creative Best Practices: Say The Brand Name Early And Often, Don’t Get Caught Up On Spot Length, And Utilize The Power Of AM/FM Radio And Podcast Personalities
The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants, have been combined to form Cumulus Media | Westwood One Audio Active Group®’s comprehensive Audio Creative Best Practices.
New Studies: AM/FM Radio Is Ideal For Tax Preparation Services As AM/FM Radio Listeners Spend More Than TV Viewers; AM/FM Radio Campaigns Generate Massive Surge In Site Traffic
Two new studies measuring national AM/FM radio campaigns for the recently completed 2022 tax season reveal AM/FM radio is the ideal media platform for tax preparation services and generates significant impact. Here are the key findings.