Audio Active Group
New Online Sports Betting Study: AM/FM Radio Listeners Show Significantly More Interest and Engagement Than TV Viewers
The Cumulus Media | Westwood One Audio Active Group© commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands. 1,252 adults 21+ were surveyed in February 2022. 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. The findings were compared to prior studies that were conducted in April and October 2021.
Case Study: Meal Kit Delivery Service That Built Their Brand With Podcast Advertising Finds AM/FM Radio Can Expand Their Business
The Cumulus Media | Westwood One Audio Active Group© commissioned The Harris Poll to utilize their brand tracker platform to understand the performance of a leading meal kit delivery service’s advertising performance.
There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands.
Two New Studies Reveal Growing Interest In Cryptocurrency Investing: Podcast And AM/FM Radio Listeners Over Index On Crypto And The Optimal Media Plan Allocation Is 43% Social, 37% Audio, And 19% TV
Two new studies commissioned by the Cumulus Media | Westwood One Audio Active Group© reveal growing consumer interest in cryptocurrency. The first study was conducted by MARU/Matchbox in January 2022 among 1,023 average Americans. The second study was completed by MESH Experience in December 2021 on behalf of a major financial firm focused on high investable asset individuals who have at least $500,000 of investments.