Tag: Auto

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

Brand Building AM/FM Radio Campaigns Are Key As Auto Parts Shoppers Shift To Direct-To-Consumer Retailers

By Pierre Bouvard
As online shopping for auto parts picks up steam, CUMULUS MEDIA | Westwood One has commissioned MARU/Matchbox to conduct consumer studies to better understand the buying habits of the American auto parts consumer. Here are the results from studies conducted in 2017 and this year.
AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

AM/FM Radio Drives Brand Awareness For Auto Aftermarket Brand Rain-X

By Lauren Vetrano
Today we are releasing results from a case study for another auto aftermarket brand, Rain-X, the windshield wiper manufacturer. Rain-X worked with Westwood One and MARU/Vision Critical to measure the awareness and brand images of Rain-X as well as how AM/FM radio could help the brand drive sales.
4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer

4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer

By Pierre Bouvard

A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.