Business-To-Business | Westwood One

AM/FM Radio And Podcasts Deliver Decision Makers For Business-To-Business Advertisers

February 26, 2024 By Pierre Bouvard

Today’s business-to-business marketing environment is becoming increasingly competitive. With massive reach and multiple options to target valuable business decision makers, AM/FM radio and podcasts are the ideal platforms for the B2B category.

Supercharge Advertising Impact With Emotion-Based Brand Building Creative Campaigns

May 31, 2022 By Pierre Bouvard

There are two different types of advertising copy – rational copy rooted in features and benefits and emotional-based copy that can be used to build brands.

AM/FM Radio Powers Business-To-Business Brand Lift and Sales Effect

August 9, 2021 By Pierre Bouvard

Some of the most successful AM/FM radio and podcast advertisers are B2B brands. Here are numerous case studies that prove AM/FM radio powers B2B brand lift and sales effect.