![Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans](https://www.westwoodone.com/wp-content/uploads/2020/03/shutterstock_715733269-400x225.jpg)
Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans
This week, Amazon will debut its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals. Since the inception of Amazon Prime Day, the audio audience has been the engine of e-commerce purchases.