Case Study | Westwood One

Historic Nielsen Retailer ROI Study: AM/FM Radio Generates Triple the Sales Lift of TV

November 2, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One commissioned Nielsen to conduct a historic new sales effect study that examined the sales lift of a retailer’s entire TV and AM/FM radio campaign. Here are the results.

AM/FM Radio’s Multiplier Effect: How The Combined Impact Of Numerous Campaigns From One Retailer Generates Outsized Results

October 12, 2020 By Pierre Bouvard

CUMULUS MEDIA | Westwood One retained Nielsen to conduct a campaign effect study to measure how exposure to multiple ads and messages would impact consumer behavior and brand perceptions.

Auto Aftermarket Retailers: The Impact Of Amazon And Online Shopping And Why AM/FM Radio Is The Ideal Marketing Platform

September 28, 2020 By Justin Thomas

CUMULUS MEDIA | Westwood One completed the third annual study of the auto aftermarket category conducted by MARU/Matchbox to determine the current state of America’s auto parts retailers.

Case Study: AM/FM Radio Powers A Streaming Video Subscription Service As Online Video Now Represents The Majority Of American TV Time Spent

September 21, 2020 By Pierre Bouvard

A streaming video subscription brand recently utilized AM/FM radio to drive awareness and interest in their service. Here are some of the results of the campaign plus a look at the current TV ecosystem and how viewing patterns are changing.

TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership

September 14, 2020 By Pierre Bouvard

Nielsen "Promo Effect" studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies.

Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers

August 24, 2020 By Pierre Bouvard

If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights.

AM/FM Radio Powers Through The Pandemic To Launch A New Pharmaceutical Brand

July 27, 2020 By Pierre Bouvard

To measure the early impact of a pharmaceutical AM/FM radio campaign, CUMULUS MEDIA | Westwood One retained MARU/Matchbox to study ad recall among target consumers. Here are the results.

Multiple Nielsen Case Studies Prove AM/FM Radio Makes Your TV Better

July 6, 2020 By Pierre Bouvard

A series of Nielsen cross-media studies commissioned by CUMULUS MEDIA | Westwood One finds the addition of AM/FM radio to the TV plan generates a substantial lift in campaign reach.

Health And Nutrition Products Retailer Uses AM/FM Radio To Drive Awareness And Website Traffic

June 22, 2020 By Pierre Bouvard

A national health and nutrition products retailer utilized AM/FM radio to drive awareness for a new product launch. CUMULUS MEDIA | Westwood One retained MARU/Matchbox to measure brand effect and LeadsRx to quantify search and site traffic.

A Cautionary Tale: What Happens When A Successful AM/FM Radio Advertiser Eliminates AM/FM Radio From The Media Plan

May 26, 2020 By Pierre Bouvard

A recent case study commissioned by CUMULUS MEDIA | Westwood One provides strong evidence for why pulling AM/FM radio out of the plan can have negative consequences for a brand.

Nielsen: Adding AM/FM Radio To Political TV Buys Generates Dramatic Lift In Reach

February 18, 2020 By Pierre Bouvard

Local Media Impact is Nielsen’s new local market media planning and optimization platform. For the first time, agencies can now determine the lift in reach achieved by adding AM/FM radio to television and digital campaigns. Here's how it works for political.

Pharmaceutical Case Study: AM/FM Radio Campaign Lifts Awareness And Drives Surge In Likelihood To Take Action

February 3, 2020 By Pierre Bouvard

With more pharmaceutical brand attention on AM/FM radio than ever, CUMULUS MEDIA | Westwood One commissioned MARU/Matchbox to conduct two studies to measure the effect of an AM/FM radio campaign. Here are the results.

Case Study: AM/FM Radio Helps Launch New Financial Brand With Boosts In Awareness, Consideration, Usage, And Brand Images

January 13, 2020 By Pierre Bouvard

To understand AM/FM radio’s impact on awareness and brand images of a new financial brand, Westwood One commissioned a national study with MARU/Matchbox. Here are the key findings.

Drive-To-Web Attribution Case Study For Jewelry Retailer: AM/FM Radio Generates Site Traffic, Plus Creative Performance Insights

November 25, 2019 By Lauren Vetrano

Westwood One partnered with LeadsRx, a marketing attribution platform that measures website visitor traffic increases after consumers are exposed to advertising, to study online behavior for a major jewelry retailer during their recent national AM/FM radio campaign.

Rideshare Giants Uber And Lyft Find Ideal Customer Base In AM/FM Radio Listeners

October 21, 2019 By Pierre Bouvard

To understand the awareness and usage of Uber and Lyft and their customer loyalty programs, CUMULUS MEDIA | Westwood One commissioned a national MARU/Matchbox study. Here are the key findings, including data that reinforces AM/FM radio as the ideal medium for rideshare companies.

Eyewear Retailer Case Study: AM/FM Radio Adds Incremental Reach To TV And Boosts Ad Recall and Purchase

September 30, 2019 By Lauren Vetrano

To quantify AM/FM radio’s effectiveness in the eyewear retailer category, CUMULUS MEDIA | Westwood One commissioned a brand effect study with MARU/Matchbox. Nielsen was also retained to conduct a commercial audience reach analysis of the eyeglass retailer's TV and AM/FM radio campaigns. Here are the results.