![AM/FM Radio Drives TV Tune-In](https://www.westwoodone.com/wp-content/uploads/2015/06/98-400x225.jpg)
Tag: Case Study
![AM/FM Radio Drives TV Tune-In](https://www.westwoodone.com/wp-content/uploads/2015/06/98-400x225.jpg)
![AM/FM Radio Reaches America’s Light TV Viewers](https://www.westwoodone.com/wp-content/uploads/2015/06/98-400x225.jpg)
AM/FM Radio Reaches America’s Light TV Viewers
![Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_645234076-400x225.jpg)
Better Together: T-Mobile And Sprint Merger Represents Significant Growth Opportunities For Both Brands
![Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél](https://www.westwoodone.com/wp-content/uploads/2018/04/Curel-400x226.jpg)
Proving Promotion Effect: AM/FM Radio’s “End Of Dry Skin” Event Drives Significant Brand Effect For Curél
![Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact](https://www.westwoodone.com/wp-content/uploads/2017/07/96-400x225.jpeg)
Radio Ads Paired With Visuals In The Car Supercharge Advertising Impact
![Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1120211720-400x225.jpg)
Groundbreaking Research Proves AM/FM Radio Delivers Strong ROI For Personal Care Brand
![What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”](https://www.westwoodone.com/wp-content/uploads/2016/01/shutterstock_57259078-400x225.jpg)
What Happens When Insurance Brands Hit TV’s Demographic “Bermuda Triangle”
![AM/FM Radio Creates A Must-Hear Event](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1067134787-400x225.jpg)
AM/FM Radio Creates A Must-Hear Event
Last November, 47 stations of the Radio Broadcasters of Chicagoland (RBC) came together to simultaneously broadcast a Town Hall event with Chicago Mayor Rahm Emanuel. After the event, Nielsen surveyed 728 Chicago adults to examine their attitudes, awareness, and listenership of the Town Hall. Here are the key findings.
![4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer](https://www.westwoodone.com/wp-content/uploads/2017/07/96-400x225.jpeg)
4 Ways NCAA On The Radio Works For An Auto Shocks And Struts Manufacturer
A major auto parts manufacturer wanted to quantify how their NCAA radio campaign was working to build their brand and grow purchase intent. Nielsen measured the differences in brand impact between those who were exposed to the NCAA radio campaign versus those who were unexposed. Here are the key findings.
![Westwood One NFL Coverage Boosts Mobile App Downloads And Usage](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1216651813-400x225.jpg)
Westwood One NFL Coverage Boosts Mobile App Downloads And Usage
![ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_297442709-400x225.jpg)
ROI Case Study: Major Motorcycle Manufacturer Builds Its Brand With Westwood One NFL And NCAA
You don't need a visual to get people to resonate with key brand attributes. A major motorcycle brand used Westwood One’s NFL and NCAA platforms to tell its story.
![Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising](https://www.westwoodone.com/wp-content/uploads/2015/09/shutterstock_1120211720-400x225.jpg)
Radio Works For Major Auto Aftermarket Retailer, Delivering $21 Of Sales For Every $1 Spent On Advertising
![NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan](https://www.westwoodone.com/wp-content/uploads/2015/06/shutterstock_272922320-400x225.jpg)
NFL Radio Case Study: How Audio Increases Brand Awareness And Elevates The Media Plan
![Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive](https://www.westwoodone.com/wp-content/uploads/2016/03/shutterstock_761394925-400x225.jpg)
Historic Auto Dealer Case Study: Radio Drives Results For Ken Garff Automotive
![Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight](https://www.westwoodone.com/wp-content/uploads/2015/10/shutterstock_657505099-400x225.jpg)
Radio Nails ROI – $9:$1! A Nielsen Home Improvement Spotlight
![Want ROI? Just Add Radio! A Nielsen Telecom Case Study](https://www.westwoodone.com/wp-content/uploads/2015/07/shutterstock_645234076-400x225.jpg)